Bakgrund: Det är intressenterna som tillsammans samskapar platsvarumärket, dock har invånarnas betydelse i sammanhanget hittills inte uppmärksammats. Relationen mellan Kalmar kommun och invånarna påverkar platsens kultur, image och platsidentitet. Dessa element är sammanvävda och utgör platsvarumärket, vilket innebär att varumärkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invånarna i varumärkesarbetet, så att de tillsammans kan forma och förmedla ett attraktivt Kalmar. Syfte: Syftet med denna uppsats är dels att undersöka hur invånarna kan relateras till platsens kultur, platsidentitet och image, vilka utgör platsvarumärket. Dels att föreslå riktlinjer gällande hur Kalmar kommun ska involvera invånarna i kommunens varumärkesarbete. Metod: Studien bygger på fallstudie av Kalmar kommuns varumärkesarbete.

The natural disasters of recent time have caused the people of Sweden to donate very large amounts of money to different fundraising organizations. With this in mind, we found it interesting to examine the extent of disclosure in the annual reports of the Swedish fundraising organizations. Thus, the purpose of this study is to identify which factors that influences the extent of disclosure of accounting principles in the annual reports of Swedish fundraising organizations. To fulfill this purpose we conducted a content analysis of 149 annual reports from Swedish fundraising organizations. To help us explain the levels of disclosure we applied stakeholder theory, institutional theory and legitimacy theory.

This thesis examines the legal boundaries of third-party use of trademarks in the European customized clothing market. The purpose is to determine under what circumstances third parties may legally modify and sell trademarked apparel without infringing on trademark rights. The study employs a legal dogmatic method, analyzing EU trademark law, case law, and legal doctrine to clarify the scope of exclusive rights and their limitations. By analyzing key EU case law, the study further illustrates how the legal framework has been interpreted and applied in cases concerning third-party trademark use. Given the increasing demand for customized fashion and the rise of new business models in the clothing industry, this topic holds significant legal and economic relevance. Additionally, Schumpeter?s theory of creative destruction provides a theoretical perspective on how trademark restrictions impact innovation and market competition.

Dione kullager AB is a company in Uppsala, which sell industrialmachinecomponents, transmissionsolutions and provides repair serviceof hydraulic components.When a hydraulic cylinder is about tobe repaired it needs to bedisassembled. Because hydrauliccylinders usually work in dirtyenvironments and are heavilyworn some types of cylinders arealmost impossible to disassemble.Today the disassemble is made by hand,which means extra work for themechanics. In order to facilitate thedismantling of this type of cylindersa machine is to be developed for thispurpose and this is where this thesisbegins.The thesis has been organized in threephases: Literature study in whichfacts and theories are acquired.Concept generation in which differentconcepts, calculations, and solutionswere identified and selected. Thedesign phase where all the differentconcepts of components were assembledand simulated in SolidWorks. Similarstructures have also been studied inorder to identify necessary functions.The thesis resulted in a structurewhich is believed to meet therequirements.

AbstractWe decided to explore former school pupils? experiences of not conforming to the norm. Earlier studies have focused on the children as ?the problem?.  We see this as worrying, especially since there is very little research focusing on the pupils? own experiences. The children?s own perspective needs to be brought to the fore.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.

Titel Ett utpräglat kulturtantsevenemang eller en inspirerande mässa för alla åldrar?, En studie av Bok & Biblioteks image bland ungaFörfattare Sofia Strinsjö och Kristine StrömerKurs Examensarbete i medie- och kommunikationsvetenskap, JMG, Göteborgs universitetTermin Höstterminen 2008Handledare Ingela WadbringSpråk SvenskaAntal sidor 63 sidor exklusive bilagorSyfte Att undersöka Bok & Biblioteks image bland ungaMetod Kvalitativ metod, fokusgrupperMaterial Fyra fokusgrupper, två med 18-åringar och två med 30- åringar från GöteborgsområdetHuvudresultat Våra respondenter associerar mässan främst med böcker och författare vilket kan kopplas till att kunskapen om mässans bredd är begränsad. De är relativt negativa tillinformations- och kommunikationsmaterialet då de bl.a. menar att loggan är svårbegriplig och tråkig och att seminarieprogrammet är tjockt och svårläst. Spridningen är stor i hur Bok & Bibliotek uppfattas.

European identity is a topic constantly debated around Europe. There are many takes on whether there is a European identity and what the European identity consists of. In the European Union the Commission has worked towards developing a common European identity since the middle of the 1970?s. The development of a European identity is an important part in the commission?s quest to tie the union and its people closer together.

This master thesis aims to describe and examine Haninge cultural centre, inaugurated in 2002. We study the centre from an organization theory point of view, with focus on the buildings physical appearance. The question we want to answer is to what extent, and if, Haninge cultural centre fulfills the underlying vision, formulated by the municipality of Haninge. Is the centre the symbol of a new era of Haninge and a vivid democracy as it was meant to be? Is there a congruency between the image the building creates and the vision that was formulated by the municipality? We also seek out to see how the cultural centre relates to an older tradition of cultural centres.

Background: Anorexia Nervosa (AN) is a complex condition with high mortality. AN has increased within the last fifty years and it?s associated with considerable suffering.Aim: To describe women?s experiences of AN.Method: This study was made as a systematic literature review. Articles were searched in Chinal, PubMed and PsycINFO. Eleven articles were used.

Svenska högskolor spenderar allt mer pengar på marknadsföring som används i arbetet med att attrahera studenter. Konkurrensen om studenterna är hård högskolorna emellan och resurser satsas på marknadsföring för att överleva i kampen om studenterna. Som i all marknadsföring bör den egna produkten särskiljas från konkurrenter och numera är det inte endast program och kurser som ägnas uppmärksamhet. Staden och dess attraktioner där den aktuella högskolan är belägen får idag en plats i den marknadsföring som sker.Högskolan i Jönköping presenterar Jönköping som stad i sin programkatalog med presumtiva studenter som målgrupp. Det förefaller oss som studenter vid Högskolan i Jönköping intressant att undersöka den bild som sprids av vår stad i programkatalogen.

Dagens organisationer verkar i en allt mer komplex miljö. Samhället och media ställer nya krav där det inte längre räcker att tillfredsställa ägarna och kunder, utan hänsyn måste även tas till allt runt omkring verksamheten. Den här uppsatsen belyser utsuddningen av gränser mellan organisationer och dess omgivning. Genom att analysera identiteten hos Migrationsverket vill vi visa på relationen mellan kultur, identitet och image och hur den processen, integrerar och influeras av de interna och externa aktiviteterna för en organisation.Empirin bygger på intervjuer med chefer inom verksamhetsområdet Besök och Bosättning hos Migrationsverket. Genom att använda en intervjumall med olika teman såg vi olika fenomen hos respondenterna.

Syfte: Att problematisera konsumentbeteende och de bakomliggande (prioriteringar) motivationsfaktorer som finns vid köp i dagligvaru- ochlågprisbutiker, såväl ur ett konsument- som ett företagsperspektiv. Frågeställningar: 1. Vad innebär och hur samspelar aspekterna: varumärke, rykte, image, kvalitet och service samt pris för kunders motiv (prioriteringar) i valet av dagligvarubutik?2. Vilka potentiella förbättringar skulle kunskap om aspekterna och dess betydelse kunna leda till ur ett företagarperspektiv som ett led i att nå ökad framgång? Resultat: Genom uppsatsen har författarna visat vad de ovannämnda aspekterna innebär för konsumentbeteendet.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.