The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

The purpose of this study is to gain insight on how art teacher?s reason about what is ?plagiarism? in the subject of art. This study focus on how different art teacher´s reason on the boundaries of plagiarism. What are the rules of duplicating an image before it is looked upon as plagiarism? The five interviewed teachers refer in its reasoning to the main curriculum and the rules of copyright; they also support the negative view of the plagiarism in the world of art. The theory of originality is a theory that deals with the vision of the originality in contemporary time.

I större städer är det vanligare med stress, oro och ångest. Av den anledningen fanns det skäl att tro att individer i storstäder skiljde sig från individer på landsbygden även gällande annan psykisk ohälsa. Studiens syfte var att undersöka om det fanns någon skillnad i ungdomars självrapporterade ätbeteende respektive kroppsuppfattning beroende på urbanisationsgrad, kön och BMI. Deltagarna i undersökningen var 140 gymnasieelever indelade i två grupper, storstad och tätort, utifrån urbanisationsgrad. Undersökningsmaterialet bestod främst av The Eating Attitudes Test (EAT-26), några frågor från Eating Disorder Inventory-2 samt Figure Rating Scale.

This essay aims to investigate young people's vision of clothes as a means of communication. Focus lies on what message the clothing we have on sends out and how they are interpreted by our surroundings. Do other people interpret us the way we intend to through our clothes? The theoretical frame of reference that applies is Thomas Ziehe?s theories about Clothing and Identity, Anthony Giddens? Reflexive Identity Processes and the Uses and Gratification?s theory. The researches were carried out with a comprehensive questionnaire survey among high school students, at Lars Kaggskolan in Kalmar, with an associated image, and two personal interviews.

Företagens sociala ansvarstagande, det vill säga Corporate Social Responsibility (CSR), är ett aktuellt ämne som ofta diskuteras och uppmärksammas i såväl medier som också hos företagsledare. Det kan finnas flera förklaringar till att företag väljer att ta ett frivilligt ansvar. För att kunna få en fördjupad förståelse för företagens samhällsengagemang är det därför angeläget att identifiera vilka drivkrafter som ligger bakom ett CSR-arbete.Syftet är att beskriva varför de undersökta företagen arbetar med CSR samt att identifiera de främsta drivkrafterna bakom de undersökta företagens CSR-arbete.Studien baseras på en kvalitativ insamlingsmetod i form av telefonintervjuer. Det för att erhålla djupare förståelse för varför företag arbetar med CSR. Intervjuerna hade en semistrukturerad karaktär och genomfördes med respondenter från sex företag, vilka samtliga bedriver ett aktivt CSR-arbete.

This essay is about the Swedish working woman in the early 1930s. The empirical data consists mainly of Arbetarkvinnornas Tidning (AKT), a Swedish Communist magazine which was launched in December 1929. A qualitative discourse method has been used. Texts, articles, letters to the editor and reports about social conditions in Sweden and Soviet during the years 1929-1932 has been examined. Soviet women models and ideal types are compared with the image of the Swedish working woman.

The past years in Sweden has been infected by a discussion about immigration and immigrants, both spoken in politics and media. The aim of this essay is to study the attitude about immigrants in the third period of immigration in Sweden found in the local press. And also what image the press gave of immigrants. The study looks at Smålandsposten, which is a large local press in the Växjö area. During the period for this study was the attitude in the local press very negative. The studied articles in Smålandsposten shows a profound idea of a ?we? and ?them?.

The aim of this study is to discuss how public officials, who are implementing integration policies, describe and relate to ?immigrant women?. The analysis is based on interviews with eight public officials. Drawing on perspectives from discourse theory, multiculturalism, western feminism and postcolonialism, the diskussion tries to place the interview statements within a theoretical debate concerning the concepts of culture/ethnicity and sex/gender. The picture of the ?immigrant woman? seems to be somewhat revised.

Titel: TUNA PARK Allt annat än en park- Hur uppfattas varumärket av studenter på Mälardalens högskola?Datum: Den 4:e juni 2008Kurs: Magisteruppsats i företagsekonomi: 15hpFörfattare: Youssef Nasser El- Awad & Samiya Mohamed DirirHandledare: Finn Wiedersheim- PaulAkademi: Akademin för hållbar samhälls- och teknikutvecklingDenna magisteruppsats behandlar handelsområdet Tuna Parks varumärke som ligger Eskilstuna. Vi fann ämnet intressant då vi båda är intresserade av marknadsföring av varumärken. Tuna Park är ett nyetablerat företag som består av tre delar en galleria, en storhandel och volymhandel centrumledaren Berentsen har även varit samarbetsvillig från början då vi tillsammans kom överens om undersökningsområdet, för att sedan kunna hjälpa företaget att kommunicera ut sitt varumärke på ett effektivt sätt. Det har gjorts två undersökningar en enkät- och en fokusgruppundersökning.

The purpose of this paper is to explore the social worker?s perspective on working for the government as a professional in care of children, in relation to the family's right to self determination. The essay's empirical material is gathered from qualitative, semi-structured interviews with social workers who work with children and youth in communities and districts in Skåne and Stockholm City, Sweden. The analysis was conducted in line with theories of social constructivism. The results and analysis show that the interviewed social workers did not believe that the state has too much power over the citizen.

The purpose of this this thesis is to evaluate the books that the Library Project "Give me five" uses accoring to their own project objective. Starting in the discussion of censorship that took place in Swedish media, the goal of the project is to defend picture books that portray child's inner and outer worlds. Some of the books are selected by librarians and some preschool teachers themselves have chosen. I have a in a thematic analysis examined if the books' themes meet the requirements of the project goals and if there is any difference on the books that preschool teachers chosen and the ones that the librarians have selected. I have in a image analysis investigated whether they have used books that challenge children's imagery, and if the books portray children's outer world.

SammanfattningNyhlénsHugosons är ett norrländskt charkuteriföretag med säte i Luleå. Det bildades under2005 och ägs till lika delar av VD Mikael Hugoson och Scan AB. De är aktörer på dennorrländska marknaden och kundområdet sträcker sig från nordligaste Lappland till söder omGävle. Denna uppsats syftar till att kartlägga hur väl företaget NyhlénsHugosonskommunicerar ut sin varumärkesidentitet för att försöka skapa en rättvisandevarumärkesimage hos konsumenterna. Varumärkesidentitet förklaras med den bild företagetönskar förmedla av sig själva till sina kunder.

Övervakningssystem har haft en viktig roll i samhället under en lång period. Syftet med dessa systemen har inte ändrats, det är alltid säkerhetsaspekten som har varit huvudpunkten. Effektiviteten på ett övervakningssystem beror oftast på den mänskliga faktorn, någon måste bearbeta bildflödet som spelas in för att dra definitiva slutsatser. Under senare år har dessa övervakningssystem, i takt med teknologins utveckling, blivit mer intelligenta. Metoder som tillämpar automatisk analysering av en given bild har introducerats, vissa av dessa tekniker har redan hunnit bli en standard. Denna studie ska utveckla en prototyp som använder sig av tekniken och stresstesta för att identifiera eventuella brister.

Magnetic resonance imaging (MRI) has the potential to be used for the diagnosis and study of osteoarthrosis in the equine tarsal region. In the development of new diagnostic MRI techniques cadaver specimens are often used. To allow the use of cadaver legs for these types of studies it is important to know the effect of time after death on the MRI image. Since the relaxation times are temperature dependent, it is interesting to examine whether the time after death and the temperature of the cadaver may play a role in the image appearance and quality. The radio pulse sequences that show the different types of tissues are also important to know when pathological evaluation with MRI is used.