Syftet med studien är att undersöka hur Nudie Jeans kommunicerar sitt varumärke i olika kanaler, hur konsumenter uppfattar det, samt hur förhållandet mellan den kommunicerade och uppfattade bilden av varumärket ser ut. Teorierna utgår från ett varumärkesperspektiv med begrepp som identitet, image och kärnvärden. Även teorier rörande konsumentperspektiv innefattande aspekter som lojalitet, ansträngning och påverkan behandlas. Metoder som används i studien är dels text- och bildanalys av Nudie Jeans hemsida, intervju med sälj- och marknadschefen på Nudie Jeans samt en enkätundersökning, som besvarats av 177 konsumenter. Urvalet till enkäten är ett bekvämlighetsurval. Kommunikation från och om varumärket sker dels via hemsidan och dels hos distributörer, ofta i form av butikssäljare.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Bakgrund: Enligt en underso?kning som Stockholms handelskammare genomfo?rt tillsammans med Infotorg sa? blir internet och de sociala medierna en allt viktigare ka?lla till information fo?r arbetsgivare. I studien visar det sig av 40 procent av alla rekryterare kontrollerar kandidater via Facebook. Detta va?ckte fra?gor hos mig, som jag valde att ga? vidare med i denna kandidatuppsats.Syfte: Uppsatsens syfte a?r att underso?ka varfo?r, och pa? vilket sa?tt, arbetsgivare anva?nder sig av internet och de sociala medierna na?r de rekryterar ny personal.

To fence in pastures for sheep today is a major cost, especially because of the time required when using current methods. What takes most time is starting to fence off a new area, but to maintain a fence is also a continuous effort. The main function is to keep the sheep at the field.! !By interviewing and observing sheep farmers on how they work with fence today and what their problems was, I got a better understanding of the problem. Also looking at a number of other things like the context, statistics on sheep farming, laws and competition mapping gave a wider image. But the most important part in my research occurred when I talked to experts about sheep behavior.

The purpose of this thesis is to cast light on the residential area Rosengård in Malmö which during the years between 1965 to 1975 was part of a programme known as "Miljonprogrammet", a project which was supposed to put an end to the housing shortages. The purpose of this thesis is also to investigate the social consequences in Rosengård, which arose as a result of Miljonprogrammet. Rosengård is one of many immigrant-dense suburbs in Sweden that by the media is given an exaggerated negative portrayal. Through our work, we also want to bring out and highlight the true image of Rosengård. The questions that have served as our starting ground include; what were the thoughts behind Miljonprogrammet? What were the consequences of Miljonprogrammet? What does the true image of Rosengård look like? What can the new government do in order to improve the situation in Rosengård? In order to answer these questions, four interviews were conducted with specifically chosen people.

 Företag tenderar idag att växa ur sina egna marknader. Detta gäller även de svenska modeföretagen. För att kunna expandera och bygga en image kring märket strävar många modemärken efter att komma till den japanska marknaden. Japan beskrivs som en komplex marknad där både vår kultur och affärssynsätt skiljer sig markant. Sverige ligger i framkant när det gäller den kvinnliga kulturen medan Japan är vår motsats då den beskrivs som väldigt mansdominerad. Trots den till synes moderna och välutvecklade marknaden är Japan ett mycket konservativt land i många avseenden. De kulturella skillnaderna och oliktänkandet vid affärer gör att det kan uppstå problem vid samarbeten så som återförsäljning. Syftet med arbetet är att fastställa och finna svar på de problem som kan uppkomma vid export till Japan.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

In my project I worked with fluorescent color and fear as a theme together. It was based on my question for what happens when you take all the lights out and highlight a fear or phobia. I wanted to experiment and explore the course of event within the surface of a picture by using this kind of paint.I worked with illustration and pattern to bind the two pictures together. The aim was to investigate what is possible with the picture as a medium and work with contrast to make it as effective as possible. My goal was to make one poster of each fear and to make them work together as a series as it?s best.I asked myself many questions such as;? What happens to the surface, image and room when you use this color?? Will a new quality appear?? What happens when you mix two pictures together on a parallel level that only show in different kind of light?.

The aim of this essay was to deepen the knowledge of how child-protection-work is illustrated by massmedia. The essay takes it stand in discourse analysis to explain what image is displayed of social work concerning child-protection that is published in news media during 2007 in one of Sweden?s most read evening-papers. The result of the study is that social workers involved in child-protection-work often are categorized as either too zealous or too uncommitted, in the media. The result reflected the current discourse concerning how social workers do their duties in the modern society..

Purpose: my aim was to explore ways that teachers can support students with dyslexia and what/ which tools some teachers / special education teachers use to facilitate students.Method: I used a quantitative method by interviewing some regular teachers and special education teachersResults: In my study, I learned how some teachers can support students by reading loud to them; a main task for the teachers could be to create the love of reading for the students. That task was reinforced by students' self-image..

Aim: The aim of this essay is to study the external communication of Science Park Jönköping, how they want students in Jönköping to perceive them. Further we would like to compare thatinformation with how students in Jönköping actually perceive Science Park Jönköping. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used.Two interviews with the managers of Science Park, and five focusgroups with students havebeen conducted.Main Results: The main result from the focusgroup interviews shows that the students perceived image of Science Park correlates in many ways with Science Parks profile. But the study also shows that Science Park do not apply many of the relevant theories that would benefit their marketing..

This essay examines the differences and similarities, weaknesses and strengths of the two Cognitive Semantic theories Conceptual Metaphor Theory and Principled Polysemy Approach to Meaning Analysis. To illustrate the two theories, the Swedish verb-particle construction "gå upp" is examined and analyzed accordingly. The results showed differences in the number of polysemous meaning found. The methodological evaluation showed that the differences in the underlying ideas concerning meaning-construction behind these two theories make them incompatible..

Syftet med den här studien är att undersöka vad KRAV vill kommunicera med sitt varumärke och hur mottagarna upplever budskapet. Vi har använt oss utav kvalitativ metod för att samla in primärdata. Intervjuer har utförts med en informatör på organisationen KRAV, samt personer på utvalda KRAV-anslutna restauranger och storhushåll i Skåne. Sekundärdata har inhämtats i form utav böcker och vetenskapliga artiklar, samt Internet. Vi har kommit fram till att det finns en överensstämmelse, mellan organisationen KRAV och KRAV-anslutna restauranger och storhushåll, i synsätt, värderingar, samt uppfattningar kring vad varumärket KRAV kommunicerar..

Neutralsulfitkokning av björk möjliggör ett högt utbyte av hemicellulosa, vilket bidrar positivt till flutingens egenskaper och minskar vedkostnaden. Neutralsulfitkoket ska avbrytas när delignifieringen nått tillräckligt långt för att veden ska kunna defibreras skonsamt med en rimlig energiinsats, men innan nedbrytningen av hemicellulosa hunnit accelerera. Syftet med detta examensarbete var att undersöka utbytets och malningens inverkan på NSSC-massans egenskaper.En laboratoriestudie genomfördes där massan kokades till olika utbyten och maldes vid olika insatser. Resultatet av den studien användes sedan för att ställa om kokaren och raffinörerna på lämpligt sätt vid fabriksförsöken. Massaprover togs ut efter det andra kvarnsteget och skickades för analys.

The middle ages is a time in our history that is often used as a frame when portraying fantasy on tv. HBOs immensely popular series Game of Thrones could easily be counted as one of these. But to what extent does the creators of the series approach the history of our world while creating their own? The aim of this essay is to analyse a number of characters from the tv- series out of gender- and their place in the social structure and then compare the findings with the image of the middle ages that is given in academic research. By analysing the two released seasons of Game of Thrones the study has shown that there are many similarities between the fictional world and the actual world but that it also differs through choices made by the creators of the series. .