Den svenska MMA marknaden är idag under hård kritik. Många människor menar att det endast är kriminella som håller på med kamsport och att de tävlingar som arrangeras är ren brutalitet. Trots det här så har vi idag väldigt stora aktörer på den svenska marknaden som inte bara klarar sig utan även växer. Men organisationerna har fortfarande den allmänna opinionen emot sig. Företagen försöker att framstå som så sportsliga och godartade som möjligt och de menar att MMA inte är våld utan en idrott.

Festivalnäringen är en stor turismverksamhet i Sverige, som lockar tusentals besökare till städer runt om i Sverige varje år. Men för att kunna sticka ut i den ständigt växande branschen, krävs det en image och något unikt som lockar besökare. Kirunafestivalen ville ha hjälp att stärka sin position för att kunna sticka ut på Sveriges festivalmarknad. Därför har vi genom teorier från upplevelseproduktion samt en omvärldsanalys tagit fram ett koncept för att stärka Kirunafestivalens position och image. Till uppsatsen valde vi att arbeta positivistiskt med en deduktiv ansats.

Animal art is one of the more mystical aspects of Scandinavian Iron Age culture. It has foremost been regarded in the light of art and style history. Interpretation has also ? mainly from the 1990s and onwards ? been made through iconographic analysis. But the problem here is that iconography requires textual analogy, something that the Scandinavian Iron Age lacks.The purpose of this paper is to lift some of the ?mystical fog? that engulfs the scandinavian animal art, by developing a method for interpretation of pre-historic images that evades the flaws in the iconographic method.

During this project a photographer and an illustrator have explored if a single image can communicate a bigger whole, in this case a movie. By analysing five motion pictures with visual communication theories, semiotics and colour symbolism as tools, ten images was created. These images do not only consist of symbols, but also communicate the overall feeling and colour scheme of the movie.These images have been tested in interviews with six individuals, who, except for one, work with visual communication of some kind. They have studied the communication skills of the images from their own experiences.The result of the interviews showed that all images could not communicate a movie. One reason for this was that only a few of the test persons had seen two of the selected movies.

The forest industry is anonymous among the young people of today. Many youngsters do not know what the forest industry has to offer. As a result of this, many schools and forest have a weak recruitment. This is not a problem for Sweden and the forest industry only, many other businesses companies suffer from in Sweden and other countries in Europe share the same image problem. The interest and values of young people drives them to look for opportunities in other betterknown sectors with better image and reputation. Many companies report having problems with recruiting the best and right employees and fear that the recruiting-problems will increase when the older generation born in the 1940?s will retire.

In this two years master?s thesis I examine the library?s representation of research and its influence upon the relationship between the library practice and the research practice. I also intend to find out what controls the representation and if it is possible to see changes in the representation over time. My source material has been texts published in the Swedish library journal ? and social domain ? Biblioteksbladet during the last decennium (2001?2011).

In this paper discourse analysis on the Ethiopian National Action Program (NAP) to combat desertification is made. The aim is to describe how the overall image/picture of desertification, its causes, and effects and of possible solutions are presented in the NAP. The result of this analysis shows that the main cause of desertification is human activities mainly due to the poorly developed socio-economic situation in the dryland areas. It is indicated that an excessive dependency of the rural population on the natural resources, particularly land, is the major cause of land degradation and this deterioration of land is said to have been caused by the rapid population growth, overgrazing, forest clearing as well as past government and institutional failures. In addition it is indicated that the effect of desertification usually involves ecological changes that sap land of its ability to sustain agriculture and human habitation, therefore the most serious threat to human welfare.

This essay focuses on the pictures in mathematics books for elementary school. The purpose was to see if images in mathematics books for elementary school show traditional gender roles.The aim of the essay has been broken down into following research questions:Vilka färger förknippar de olika matematikböckerna till pojkar/män respektive flickor/kvinnor?How many times were girls/women and boys/men illustrated in the mathematics books?What behavior is associated with masculinity and femininity?Which colours are associated with boys/men and girls/women in the mathematics books?I used a semiotic Image analysis method to study the pictures presented in the mathematics books. The theories in this essay were used to see how society makes girls become girls and boys become boys and in what ways the genders are portrayed in relation to each other. In addition, the theories include the question of whether a specific colour is given to a specific gender? The analysis evidently confirmed that the images in the mathematics books demonstrated traditional gender roles.

The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single case study research of this Institute representing ideas in the international science field of public diplomacy. The theoretical ideas of public diplomacy are placed in a theoretical perspective of social constructivism. The method is qualitative, with excerpts taken from interviews, literature, newspapers, articles, state public reports and social media.

Thick skin in Texas - an investigation on storytelling and pictorial language. I took my starting point in a story about the cowboy Jaquin, who goes to the Tivoli, where he gets caught up in a dramatic adventure. I extracted three scenes from this story, and I experimented with whether it was possible to make the separate scenes tell their own story, in three separate drawings. Without depending on the frame story or on any kind of text. In this project I partly wanted to explore the possibilities of the drawing.

The thesis examines the nineteenth century German philosopher and philologist Friedrich Nietzsche?s early notion of how a word is generated in the process of perception. It does so by looking at the ?metaphorical transitions? Nietzsche talks about in the essay ?Über Wahrheit und Lu?ge im außermoralischen Sinne? (?On Truth and Lie in an Extra-MoralSense?). According to the relevant passage in ?On Truth and Lie?? an image is first created as a metaphor for a stimulus and a word is then created as a metaphor for the image.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

Syfte: Studiens syfte är att studera hur Göteborgs Stads och Staffanstorps kommuns kommunikation har sett ut för att förhindra att en förtroendekris uppstår i samband med Uppdrag gransknings avslöjanden om deras användningav skattepengar. Metod och Material: Textanalys med hjälp av dialogisk analys av transkriberingarna av två avsnitt av Uppdrag granskning och texter publicerade på kommunernas och inblandade bolags hemsidor. Teoretisk utgångspunkt i image repairtheory och situational crisis communication theory. Huvudresultat: Den vanligaste huvudstrategin i denna studie var att minska händelsens anstötlighet. Detta resultat överensstämmer inte med vad aktuell forskning inom området rekommenderar vid den typ av kris som är aktuell för denna studie. .

Syfte: Syftet med denna uppsats är att studera kommunikationen mellan ett varumärke som avsändare och dess kunder som mottagare för att se hur väl varumärkets identitet stämmer överens med dess image, samt om denna överensstämmelse påverkas av kunders olika egenskaper.Teori: Olika teorier kring begreppet varumärke med fokus på Kapferers identitetsprisma.Metod: En kvalitativ undersökningsmetod i form av individuella intervjuer med 26 stycken av NK:s kunder.Slutsatser: Efter att ha genomfört intervjuer med NK:s kunder kan vi dra slutsatsen att deras uppfattning om varumärket endast delvis stämmer överens med företagets avsedda identitet. Resultatet visar också att olika kundegenskaper har en stor betydelse för hur ett varumärke uppfattas och är även i det här fallet anledningen till gapet mellan identiteten och imagen..

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..