Information is essential in order for pharmaceutical companies to be successful. This essay focuses on the information provision of pre-clinical scientists at AstraZeneca R&D Lund, and the role of the company library in this process. In semi-structured interviews, four pre-clinical scientists were asked to describe their information provision regarding what type of information they need, how they find it and what sources of information they use. Four librarians from the company library were also interviewed to give their perspective on the information provision of pre-clinical scientist. The study also aimed at comparing the image of the process as described by the scientists themselves and the librarians.

Denna uppsats ämnar undersöka om ett företag som använder sig av sparsmakad marknadsföring ändå når ut med sitt budskap till sina kunder. Det företag vi valt att göra en fallstudie på är Filippa K, ett väletablerat klädföretag som inte använder reklam i någon större utsträckning, dels på grund av rädsla att varumärket ska överexponeras och förlora sitt grundläggande koncept och dels för att man från företagets sida anser sig ha tillräckligt god kännedom på den svenska marknaden. Främsta syftet med vår studie är att försöka ta reda på om kunder trots detta uppfattar Filippa K på samma sätt som företaget önskar. 30 stycken intervjuer med slumpvis utvalda kunder till Filippa K ligger till grund för vår studie, resultaten har vi sedan applicerat på fyra välkända teorier på området. Vi anser att vi kan dra slutsatsen att diskrepansen mellan profil och image är liten.

Uppsatsen handlar om hur de som intervjuats ser på mat och ätande. Viktiga avsnitt är, vad som är mat och inte mat. Här tar jag bland annat upp vad som är mat enligt informanterna men också vad som inte är mat. Jag skriver om måltider och deras betydelse. Tid och tidsaspekter som rör mat avhandlas också.

Idag finns det väldigt många aktörer inom modeindustrin som alla kämpar om en plats påmarknaden. Varumärket har därför blivit ett allt viktigare konkurrensmedel och ett sätt attutmärka sig och skapa mervärde för konsumenten. Vi tycker att det är intressant att se på hurett varumärke kommunicerar och om företaget bakom varumärket lyckas förmedla sittkärnvärde till konsumenten.Syftet med den här uppsatsen var att se på vad varumärket Elvine kommunicerar tillkonsument via butik. Elvine är ett Göteborgsbaserat varumärke som har skapat streetwearklädersedan år 2000. Vi ville se på om varumärket Elvines identitet stämmer överrens meddess image.

Syftet med denna uppsats är att undersöka gymnasieelevers uppfattning om hälsans integre-ring i idrott och hälsa undervisningen. Studien handlar även om att undersöka elevernas upp-fattning till hälsofrågor i allmänhet. Uppsatsen genomfördes på en gymnasieskola i södra Sverige där elever från ett teknikprogram respektive ett barn-och fritidsprogram intervjuades genom kvalitativa intervjuer i två stycken fokusgrupper. Dessa fokusgrupper bestod av cirka fyra till fem elever i varje grupp. Svaren från båda fokusgruppsintervjuerna analyserades med hjälp av habitus som en teoretisk utgångspunkt. Resultatet visar att eleverna anser att hälsa är starkt förknippat med fysisk aktivitet.

Purpose: The purpose of this study is to examine different organizations' views on their communicative crisis work. The study will analyze organizations' crisis prevention efforts, its views on the crisis of accountability in relation to stakeholders and to work for a crisis to be elucidated. In order to delineate the study focuses the investigation on various train organizations. Then the concept of crisis is something that circulated widely in the train sector in recent years.Theory: This examination has chosen to use the theory Situational Crisis Communication Theory. It is an empirically tested theory of a collection of different strategies.

Bakgrund F?rstoppning k?nnetecknas av sv?righeter att t?mma tarmen, vilket leder till h?rd avf?ring och minskad tarmt?mningsfrekvens. Tillst?ndet p?verkar h?lsan negativt, men uppm?rksammas s?llan som ett allvarligt problem av v?rdpersonal. Detta leder till att ?ldre personer inte alltid f?r det st?d och de omv?rdnads?tg?rder som de beh?ver.

The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.

Summary:The Clinical Training Center at the Swedish University of Agricultural Sciences in Uppsala uses new methods for educating and training veterinary students. Among these methods are computer programs. The aim of this study was to create an interactive application based on data from horses CT-scanned at the Center for Medical Image and Visualization at Linköping University Hospital. The purpose of this application is for veterinary students to be able to use multidimensional visualization to study equine anatomy. The resulting application named "EQUINE VIRTUAL ANATOMY - Flash in the Tunnel" consists of data from six heads, one left foreleg and a wooden dalahorse.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

This thesis examines the European Union's sanctions policy regarding human rights and interdependence. Previous research has discussed whether sanctions are effective or result in desirable outcomes. This paper aims to take a step back and understand motives by analyzing consistency in the EU?s decisions to impose sanctions. The question is relevant because formal justification can be used to cloak actual motives, and by examining actual decisions, the analyses shed light on motives.

In July 2011 the journalists Martin Schibbye and Johan Persson are arrested in Ethiopia when on a mission to report the activities of the oil exploration company Lundin Petroleum. Following a trial, closely observed by media, the two journalists are convicted to a prison sentence of eleven years. The Swedish Minister of Foreign Affairs, Mr. Carl Bildt, is now to act on their behalf to preserve their rights as Swedish citizens. However, doubts are raised as to whether Bildt has a conflict of interest because of his former engagements as a board member in Lundin Petroleum.

In this essay, I have interviewed six young women about their views on body image and how their views are affected by their surroundings, massmedia and social media. Also the relationship between body image and eating disorders is relevant in this context and has a part in the study. The purpose of this study is to build an understanding of how young women relate to the body ideal that exists around them. Theoretical auxiliary tools used are George Herbert Mead's theory of the generalized other, Erving Goffman's theory of dramaturgical perspective and impression management, and Du Bois's theory of double consciousness. I have also used two scientific articles to get a deeper understanding of the subject.

The aim of this work has been to investigate how it is that it sometimes can be difficult for special educators to gain access by teachers to the classroom/lesson to make observations. A partial order has been to determine whether the special educator can curb the negative response from the teacher in question, concerning access to the classroom/lesson. The survey has a phenomenological perspective as the basis of the test procedures and the analyses made. Phenomenology has as its starting point that the human does not perceive the world in the same way, and that she has different motives and intentions for her actions. In order to understand why the human act like she does, you have to create an image of the personal meaning behind this action. To create this image, I have implemented conversational interviews with five teachers at a high school, in central Sweden. The investigation revealed that it is missing that the school's teachers are clearly informed of which laws and regulations the special educator is subordinate to.

The aim of this essay is to contribute to a better understanding of the prehistoric site Flyhov in the province of V?sterg?tland, Sweden and its immediate surroundings from an archaeological perspective. The site contains material artistic and ritual expressions from different prehistoric periods, and its long use-history (from the Stone Age until today) shows that the site, and its remains, has attracted the interest from people in prehistory, in modern times, as well as today. With a point of departure in perspectives derived from hermeneutics and phenomenology the essay examines the site?s prehistoric remains, the use of, and the interest directed towards, the site and its remains during different time- and use-horizons and how these horizons have been affected and intertwined with each other, in a manner where earlier material expressions have affected people and their new expressions.