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2060 Uppsatser om Imageöverföring - Sida 48 av 138

Synden i Mölle, finns den kvar? - en fallstudie kring kulturarv, imageskapande och destinationsmarknadsföring

Allt fler turister vill idag uppleva orörda destinationer och historiska kulturarv samt efterfrågar inte längre enbart iscensatta och konstruerade miljöer. Turistdestinationer måste därför utmärka sig genom sin marknadsföring för att vara attraktiva eftersom turister vill uppleva något utöver det vanliga. En destinations image förändras över tiden och för att förstå denna förändring krävs det att man ser tillbaka på en destinations historia och kulturarv. Vi har valt att studera Mölle som är en klassisk badort i nordvästra Skåne med en historik som än idag återspeglas markant på hela orten. Vi valde att studera vilken betydelse Mölles historik som badort har för destinationen idag.

Videokonst : En inblick i videokonstens värld

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Utbildningssimulator av funktioner i spa?rfordon : Ha?rdvarusimulator med felso?kning pa? do?rrsystem

I denna rapport beskrivs en utvecklad utbildningssimulator o?ver spa?rfordon och dess del- komponenter pa? ja?rnva?gen. Simulatorn a?r en ha?rdvarubaserad prototyp o?ver ett do?rrsystem pa? spa?rfordon. Prototypen ska anva?ndas av systemspecialister och tekniker inom ja?rnva?gs- branschen.

Kroppsuppfattningen hos kvinnliga och manliga högskolestudenter. -En kvantitativ undersökning.

Introduction:A good work environment and good resources among district nurses? and general nurses? are important in the provision of good nursing care. For patient security it is also very important that resources and time are used in an appropriate way. A lot of time is spent on non-core activity, for example administration takes more and more time, which can result in feelings of stress.Aim:The aim was to describe how district nurses? and nurses? in primary care perceived their work environment, how their worktime content was distributed and if there was some connection between perceived work environment and the distribution of work time.Methods:A mapping of the content of the work was made in two parts.

Framtidens krav på kontorslokaler

Title: future demands for office spaceLevel: Final assignment for Bachelor Degree in Facility ManagementAuthor: Rickard Blomkvist & Nils WilanderSupervisor: Lars SteinerDate: 2012-05Aim:  to examine how property owners can develop their properties to suit modern business needs and requirements of the office space they rent. Although the property owners should reason for their commercial properties will be attractive to the market. Investigate how a modern office looks like and in what are the trends?Issues used:What should property owners do to meet the new requirements of modern businesses place on the premises?How does the new work in the companies they use their premises?What is a good office today? Method: we used qualitative interviews to get answers to the issues.Conclusion: Today's office buildings have to be flexible so they can be adapted to the current tenant. Market mobility is high and the property owner must be prepared for tenants leaving.

Pratar om musik

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Snurra min jord igen

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

?Ingen vet vad islam a?r? : En diskursanalytisk studie av tva? verksamheter som erbjuder utbildning om islam i Sverige

The interest in providing a post 9/11 image of Islam to contrast the media?s frequent focus on its practitioners? alleged tendencies toward hostility and violence has in Sweden manifested itself (among other things) in an increased range of courses on Islam given by denominational Muslim organizations. In this paper I examine the construction of Islam by two Muslim organizations that offer education in Islam to non-Muslims in the context of the management?s stated goals of the education. My aim is to illustrate how discourses within these organizations are a result of the combination of local and global conditions..

Pluralism eller propaganda? En ideologianalys av franska Front nationals folkbibliotekspolitik och debatten kring denna

The focus of this master thesis is the library politics of the French Right wing party the National Front and the debate that followed the application of this politics. This qualitative study is divided into two parts where the critics to this politics represents one side and the adherents the other. The critics are composed by representatives from the French, Swedish and ? to some extent ? international library sector, while the adherent side is made up of politicians from the National Front and their adherents. The empiric material mostly consists of articles published in library, Right wing and daily press.

Den tyska turisten på campingsemester i Sverige

The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping?s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new audience - the German tourist..

Skyltfönster : Hur uppfattar kvinnor skyltfönster?

Inledning: Denna uppsats i företagsekonomi behandlar skyltfönster ur konsumenters synvinkel. Den tidigare forskningen är inte baserad på svensk marknad och övrig litteratur i ämnet riktar sig till detaljister med råd och tips. Undersökningen i denna uppsats lyfter fram kvinnliga konsumenters åsikter och jämför med tidigare forskning och annan litteratur för att observera skillnader eller avsaknaden av dessa.Teoretisk referensram: Marknadsföring och butikskommunikation är hur detaljister når ut till konsumenterna. Butiker bör använda skyltfönster som en del av deras exponering då det är en billig och effektiv reklamplats. Med marknadsföring kan butiker påverka konsumenters köpprocess.

Affärshusens kamp om kunderna ? svårigheterna med att skapa kundlojalitet

Marknaden för köpcentrer har i många år ökat och en rad olika handelsplatser etablerar sigrunt om i landet. Konkurrensen mellan de olika affärshusen är stor vilket har gjort det viktigtatt sticka ut i mängden. Historien visar att många handelsplatser och köpcentrer är väldigt likavarandra i upplägg och utformning, vilket gör konkurrensen ännu mer påtaglig. Kritikermenar att även marknadskommunikationen har varit likvärdig mellan olika köpcentrer ochenligt konsumenternas mening är den bristfällig. En del menar att det krävs en förbättring i sinmarknadskommunikation med konsumenterna för att skapa positiva känslor till respektiveköpcenter.

Att öka värdet på varumärket i tjänsteföretag: en fallstudie
av Källan Hotell Spa Konferens AB

The purpose of this study has been to find out how service companies work to increase the value of their trademark. A case study with personal interviews was chosen as data collection method and as case study object a service company was chosen. The result of the study shows that service companies strategically work with increasing the value of their trademark. To achieve this, agreement between the company product and the image of the trademark is required..

Bygga muskler och varumärke : En kvalitativ studie av varumärkesarbete inom gymbranschen

Gymbranschen i Sverige har det senaste a?rtiondet sett en stor tillva?xt med fler akto?rer som har gett sig in pa? marknaden, vilket har lett till att konkurrensen ha?rdnat betydligt. Denna uppsats underso?ker hur sto?rre gymakto?rer pa? marknaden arbetar med sina varuma?rken fo?r att sa?rskilja sig i konkurrensen. En fallstudie med tre av de ledande gymakto?rerna i Uppsala utfo?rs fo?r att kartla?gga vilken medvetenhet kring varuma?rket som finns, och hur akto?rerna arbetar med att fo?rmedla det.

Säkert arbete

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

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