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2070 Uppsatser om Imageöverföring - Sida 46 av 138
Att skriva någon annans liv. Porträtteringen av historiska kvinnor i tre fiktiva biografier
The purpose of this essay is to analyze three works that are regarded as fictional biographies. In all three selected works the protagonists are historical Swedish women who are known for being a part of the cultural sphere of their time. Two of them are also recognized as important and somewhat pivotal characters in the struggle for women?s rights at the turn of the 19th century. The analyzed works, however, accentuate the women?s private life.
Kungsmarken, svart på vitt
Kungsmarken, a apartment area in Karlskrona has suffered the medias prying eye for decades. Today the area only maintains a very low position of status in the livinghierarchy in the community. The area in question was a part of the "Miljonprogrammet" and apperantly has suffered the same consequenses as similar areas since it was built. The onesided negative discourse that has persecuded areas of Miljonprogrammet, such as Kungsmarken, has put social problems as criminality, drugaddiction, dependancy on the social welfare system or cultural incompetence in the focus. The author´s previous understanding of the phenomena lies in private experience from living in Hjällbo, a similar area in Gothenburg also with the miljonprogram.
Triathleters anva?ndning av kosttillskott : - En kvantitativ studie om manliga respektive kvinnliga triathleters anva?ndning av kosttillskott
Den fo?rsta triathlonta?vlingen arrangerades i Kalifornien a?r 1974 da?r 46 deltagare var med och ta?vlade. Intresset fo?r triathlon har sedan dess o?kat stadigt och allt fler triathleter tar sig an utmaningen att bema?stra de tre olika momenten simning, cykling och lo?pning i fo?ljd, utan vila. Fo?rutom att medverka i de pa?frestande ta?vlingarna a?gnar majoriteten av triathleterna flera timmar varje vecka a?t att tra?na.
Sjuksköterskans bedömning och dokumentation inom nutrition
The interest in providing a post 9/11 image of Islam to contrast the media?s frequent focus on its practitioners? alleged tendencies toward hostility and violence has in Sweden manifested itself (among other things) in an increased range of courses on Islam given by denominational Muslim organizations. In this paper I examine the construction of Islam by two Muslim organizations that offer education in Islam to non-Muslims in the context of the management?s stated goals of the education. My aim is to illustrate how discourses within these organizations are a result of the combination of local and global conditions..
Proteintillskott och träning- En studie av mäns och kvinnors motiv till träning och konsumtion av proteintillskott
Självkoncept, och då i synnerhet individens kroppsuppfattning, kan styra individens motiv till träning samt inställning till proteintillskott. Vidare forskning krävs för att verkligen påvisa skillnader mellan könen även om tendenser kunde urskiljas..
Inloggning : Lösenordskryptering och Brute force attack
This report is the result of a sub-project of a larger project to create a platform formathematical education. The sub-project focuses on authentication with associ-ated security, where security is emphasized. The project environment is Java EE 6where GlassFish 4.0 acts as the server. The project has been divided into threeparts; password encryption, Java EE authentication and brute force attack. Thepassword encryption part focuses on examining different hash functions executionspeed, the result shows that none of the examined hash algorithms is suitable fordirect use.
Sverige ? ett varumärke? : Hur Visit Sweden marknadsför Sverige internationellt
Bakgrund: Till år 2020 ska antalet exportmogna svenska destinationer ha mer än fördubblats. Detta enligt projektet Nationell strategi som bland andra aktörerna Visit Sweden, Svensk Turism och Swedavia igår i. Visit Swedens roll i projektet är att marknadsföra Sverige till målgrupper utomlands.Syfte: Syftet med denna uppsats är att undersöka hur Visit Sweden arbetar för att marknadsföra Sverige och dess destinationer till sina utvalda målgrupper internationellt.Frågeställning:Hur arbetar Visit Sweden för att attrahera utvalda målgrupper?Vilken kommunikation finns med målgrupperna?Hur arbetar Visit Sweden för att stärka Sveriges image hos resenärerna?Metod: I denna uppsats har kvalitativa metoder använts med djupintervjuer och litteraturstudier för att ge författarna en bredare och djupare bild av ämnet för att kunna svara på frågeställningarna. Intervjuer gjordes med representanter från Visit Sweden och Svenska Institutet.Teori: De teorier som utgör uppsatsens teoretiska referensram berör image, integrerad marknadskommunikation, positionering, differentiering samt platsmarknadsföring.Slutsats: Visit Sweden definierar sina målgrupper utifrån analyser för att kunna rikta marknadsföringen till rätt målgrupp.
Kungsmarken, svart på vitt
Kungsmarken, a apartment area in Karlskrona has suffered the medias prying eye
for decades. Today the area only maintains a very low position of status in the
livinghierarchy in the community. The area in question was a part of the
"Miljonprogrammet" and apperantly has suffered the same consequenses as similar
areas since it was built. The onesided negative discourse that has persecuded
areas of Miljonprogrammet, such as Kungsmarken, has put social problems as
criminality, drugaddiction, dependancy on the social welfare system or cultural
incompetence in the focus. The author´s previous understanding of the phenomena
lies in private experience from living in Hjällbo, a similar area in Gothenburg
also with the miljonprogram.
Och nu blir det reklamfilm : En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.
Irländska kvinnor vid the Old Bailey : Synen på irländska kvinnliga förbrytare i London 1674-1900
The Irish immigrants have been an important part of London throughout the centuries. Their presence can be found from the 17th century and onwards. Initially occupied as seasonal workers in agrarian fields the Irish later found alternative ways of supporting themselves as the Industrial Revolution transformed the whole of England. Despite their vital importance to the construction of what was to be known as "the modern Babylon" the Irish have been victims of both social prejudice and maltreatment. Some historians have imposed a comparison between the Irish in England and the African slaves in the United States.
Att återberätta glädje : En studie av struktur och språk i fem pojkars personligt återgivande texter
The aim of this study is to investigate how five boys in grade 3 of compulsory school structure and use language when they write narrative texts retelling and assessing personally experienced events. This is studied by interpreting how the boys use genre steps that are typical of the structure of personal narrative texts and by detecting and naming different linguistic features in the texts. The material in the study consists of five boys?personal reports and the method, which is based on the theories of genre pedagogy (see Johansson & Sandell Ring 2012:28ff, 223f), comes from systemic functional linguistics. A central finding of the study is that the boys structure their texts in varying combinations of genre steps which commonly occur in texts of a narrative kind.
En karriär inom sponsring: på gott och ont : En jämförande studie om uppfattningar kring tennisproffs motivation
I takt med tilltagande kommersialisering av ta?vlingsidrott har sponsorinta?kter o?kat markant. Inom idrotten tennis a?r det vanligt att tennisproffs tar hja?lp av en sportagent sa? att de sja?lva inte beho?ver handskas med de ekonomiska aspekterna. Det finns dock en risk att agentens tillva?gaga?ngssa?tt fo?r att fa? sponsorinta?kter, genom till exempel marknadsfo?ring och associationer, tra?nger ut spelarens inre motivation.
Funktionella tester och utvärdering av skadepreventiv träning hos kvinnliga fotbollsspelare - en interventionsstudie
The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.
Förändring av varumärken
This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.
Att vara kvinna och styrelseproffs : En kvalitativ studie om kvinnor i svenska bolagsstyrelser
AbstractThe purpose of this thesis is to examine the professional female members of a board in listed companies. During the 21st century the issue of female quotation into the executive boards was discussed in both the media and politically due to womens underrepresentation in these contexts.The main purpose of this thesis is to examine the professional female members of boards stories of the role models they have, what characteristics have evolved, the views of others, and the self image. In addition, we want to investigate how women perceive themselves in a male-dominated field to identify how the female identity is created at work.Through a qualitative research in the form of personal interviews, we have gathered empirical material that forms the basis of our results. The answers from the interviews have been analyzed with the help of relevant theories and a social constructionist approach throughout the thesis. For our theoretical approach, we primarily chose symbolic interactionism, identity theories, and concepts such as the glass ceiling and gender strategies to analyze the data.The result of the survey shows that there are many elements that play into how women form their identities.