
Sökresultat:
2060 Uppsatser om Imageöverföring - Sida 19 av 138
Barns uppfattningar om och förstÄelse kring sin dyslexi : En studie i hur barn upplever sin dyslexidiagnos
AbstractThis act is about how five children with dyslexia consider and understands their diagnosis. It is also about their self-image, future sights and about how their school life is compared with before they got their diagnosis. The study is implemented autumn 2011 on a medium-sized school in central Sweden. The survey was implemented through interviews with the five children, of which four was girls and one was a boy. The study shows that the children understand their dyslexia relatively well, but that they experience that it is bothersome to live with dyslexia.
VarumÀrkeskommunikation för marknadsledare : En studie av Red Bull's varumÀrkeskommunikationoch image
The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.
Ăr förpackningen viktigare Ă€n innehĂ„llet? : en studie av ett alkoholföretags kommunikativa Corporate Social Responsibility arbete och hur dess intressenter upplever det
Aim: The aim of this essay is to study the work of an alcohol company?s (Pernod Ricard) corporate social responsibility and how this work is being communicated to the company?s stakeholders. Furthermore I aim to describe the profile of the specific company, in other words how they wish their stakeholders to experience the company. I will then compare this profile with the image of how the interviewed stakeholders actually perceive the corporate social responsibility activities. Are there any differences?Material/Method: Together with literature and document studies, a qualitative method has been used and four focus group interviews with a total of 16 stakeholders have been conducted.Main results: The main results from the focus group interviews showed that the stakeholders appreciated corporate social responsibility work that focuses on the protection of young people.
Hur uppfattas företaget? - En studie av annonseringens effekter pÄ företagens image
Syftet med studien var att öka kunskapen kring hur företag genom annonsens
uppbyggnad kan pÄverka sin image. En kvalitativ studie har genomförts genom
insamling av primÀrdata. Annonser frÄn tre företag valdes ut, varpÄ
semistrukturerade intervjuer genomfördes med sÄvÀl företrÀdare för företagen
som sexton respondenter. Studien visar att konsumenters tidigare kunskap och
erfarenheter pÄverkar deras utvÀrdering av annonser. Annonser som uppfattas som
mainstream kan bÄde vara nÄgot positivt och negativt.
Estimation of reindeer lichen biomass by image analysis
During consultation procedures between forest owners and the SĂĄmi, data on, e.g., reindeer lichen biomass on the current site is needed. Hitherto, the existing methods of measuring lichen cover and biomass has been either objective methods such as the Point Intercept method, which is time consuming, or some sort of subjective visual estimation, which is faster but less accurate. However, both these methods are sensitive to different observers and/or to different inventories. This paper addresses the further development and evaluation of a photographical inventory method that uses colour distribution in images to estimate lichen biomass. During the autumn of 2011 six different locations, with different grazing pressure and lichen cover, in Norrbotten county were inventoried using both the Point Intercept method and the photographical method, complemented with collection of biomass samples.
Faktorer som pÄverkar sjuksköterskans anvÀndande av omvÄrdnadsplaner : en litteraturstudie
The purpose is to illustrate the phenomenon of self-harm from a social psychological and sociological perspective. The purpose is furthermore to examine the role social relationships play in the individualsÂŽ self- imagine and what role does identification play for anyone who harm themselves? We want to examine in what way social relationships are important and how they function for individuals who harm themselves, both once they have started to harm themselves, and if the relationships in any part caused the cutting to begin with.Questions:How do individuals shape their identity based on self- harm? Which self-image do individuals have who self-harm? Is there anything in the person's previous social relationships that have caused them to begin to hurt themselves?Method:In this paper we have analyzed five autobiographies. We have used open coding from grounded theory as analytical method and subject positions based on discourse analysis.Theory:We have used the Cooley concepts looking glass self, Foucault's theory of power, Giddens' concept of ontological security and existential anxiety.Results and Analysis:We found six different categories that we thought were central. These were negative self-image, guilt, lack of family support, negative experiences of others' views, the protective identity as self- harmer and insecure social relationships in school.Conclusion:The self-harming is a very complex behavior.
Frihetskamp eller islamistisk terror? Tjetjenienkonflikten i efterdyningarna av 9/11
This thesis rests on the theory and methodology of discourse theory. By viewing social reality as constituted by discourses, meanings that are taken for granted can be challenged.The events of September 11th 2001 resulted in the American war on terror. This thesis explores the impact of 9/11 and the war on terror on the Russian image of the conflict in Chechnya.Discourse theory is applied to shed light on how the conflict over Chechnya is discursively constructed by the Russian state and media. The discourse is organized in three thematic sections: Identity, Enemy Images and Islam. Russia establishes itself as a member of the Western civilisation.
Du ser inte ut som en bibliotekarie! ? KlÀder och identitet i bibliotekarieyrket
The aim of this study is to examine whether the image of the stereotype librarian has created conflict in young librariansÂŽ personal identity and/or professional identity and if this has shown in their choice of clothes? Our purpose was to find out, with the help of their choice of clothes, the young librarians view of themselves as individuals and professional librarians. We have searched for the answers to the following questions: - Do young librarians experience that clothing at their workplace has any significance and if so, what do they want to signal with their clothing? - Do they experience that clothing and appearance has any impact on their personal and professional identity? - How do they relate, by their choice of clothes, to the stereotype images of the librarian? We have performed qualitative interviews with eleven young female librarians. As a theoretical framework we have used ideas and concepts from different areas of research; semiotics, social psychology, business administration and ethnology.
Sandby borg : En komparativ studie av Ălands folkvandringstida befĂ€stningsanlĂ€ggningar
This essay is a comparative study on Migration period ring forts, centered on Sandbyborg, a ringfort situated on the southeastern shore of the Baltic island of Ăland.Furthermore this essay focuses on the contemporary Iron Age society, and thestrategical implications of the ringforts in their function as fortifications. Certaininternational comparisons are made, in particular regarding the fortifications in theRoman empire..
E-tjÀnster, ett kommunalt dilemma : En studie av de hinder som kan komma att pa?verka anva?ndningen av Skelleftea? Kommuns e-tja?nst fo?r Bygglov
Under 2000-talet har begrepp som E-Government och 24-timmarsmyndighet kommit att fo?ra?ndra offentliga myndigheters sa?tt att erbjuda tja?nster och interagera med medborgare. Att genom e-tja?nster erbjuda medborgare alternativ till de traditionella kanalerna a?r na?got som de flesta svenska myndigheter och kommuner stra?var mot. Skelleftea? Kommun tog redan i bo?rjan av 2000-talet initiativ att erbjuda service inom ramen fo?r begreppet 24- timmarsmyndighet och erbjuder i nula?get en rad e-tja?nster riktade mot kommunens medborgare.
MÀtinstrument: Kundnöjdhet : ? Att jÀmföra image, förvÀntningar och upplevelser i modebutiker
Titel:    MĂ€tinstrument: Kundnöjdhet ? Att jĂ€mföra image, förvĂ€ntningar och upplevelser i modebutikerSyfte:Syftet Ă€r att undersöka de förvĂ€ntningar om nöjdhet som kunder baserar enbart pĂ„ en varumĂ€rkesmix. Vilka aspekter av ett butiksbesök dessa varumĂ€rkesbaserade nöjdhetsförvĂ€ntningar framförallt rör, hur nöjda kunderna förvĂ€ntar sig att bli med dessa aspekter och huruvida nöjdhetsförvĂ€ntningarna infrias vid ett besök i en butik som har en specifik varumĂ€rkesmix. Som ett delsyfte undersöks vad i ett butiksbesök som Ă€r viktigt för de deltagande konsumenterna nĂ€r de handlar klĂ€der.Metod:Vi valde att anvĂ€nda oss av en kvantitativ metod dĂ€r vi intervjuade 111 kvinnliga respondenter om vad de tyckte var viktigt, vilka förvĂ€ntningar en varumĂ€rkesmix skapar samt hur nöjda de var efter ett besök vid dammodeavdelningen pĂ„ Ă
hléns i UmeÄ. Vi utgick frÄn ett deduktivt angreppsÀtt med befintliga teorier som stöd för vÄra frÄgestÀllningar.
Logotyp : Att harmonisera logotyp med företagets image
Undersökningens syfte Àr att analysera hur Sverige, svensken och invandraren presenteras i lÀromedel i svenska som andrasprÄk. Dessa lÀroböcker Àr för mÄnga vuxna invandrare en dörr som leder till livet i Sverige dÄ böckerna inte bara ger information om sprÄket utan ocksÄ om svenska traditioner, levnadssÀtt och hur man klarar sig i samhÀllet.I resultatet framgÄr att lÀroböckerna ibland presenterar en stereotyp bild av landet Sverige och dess invÄnare. En del stereotyper kan anses vara positiva men en del Àr relativt negativa vilket ger ett dystert intryck. Vissa generaliseringar förekommer ocksÄ vilket kan vara ett problem dÄ lÀsaren, d.v.s. invandraren fÄr en skev och vinklad bild av verkligheten..
K special-profil kontra image : En kvalitativ studie om SVT:s kulturprogram K special
Syfte: Syftet med den hÀr studien Àr att undersöka kulturprogrammet K specials profil kontra image, samt vad programmets medarbetare och tittare associerar till begreppet kultur.Metod: Studien Àr genomförd med kvalitativa metoder i form av personliga intervjuer och telefonintervjuer samt en nÀtundersökning.Resultat: K specials projektledare har en samlad bild av hur de vill att tittarna ska uppfatta programmet. Tittarna som har medverkat i denna studie har i mÄnga anseenden en positiv likartad uppfattning om programmet. Det finns dock en skillnad i hur en del tittare associerar till namnet K special, dÄ namnet stundtals associeras med frukostflingor. GÀllande kultur visar det sig att K special Àr en kultur i sig och utgör en livsstil hos tittarna som medverkar i denna studie. BÄde tittarna och programmets medarbetare ser begreppet kultur som ett samlingsnamn pÄ livet och mÀnniskors uttryck, allt som inte platsar inom ramarna för naturvetenskap.
SjÀlvskadebeteende : En studie om identitet och sjÀlvuppfattning
The purpose is to illustrate the phenomenon of self-harm from a social psychological and sociological perspective. The purpose is furthermore to examine the role social relationships play in the individualsÂŽ self- imagine and what role does identification play for anyone who harm themselves? We want to examine in what way social relationships are important and how they function for individuals who harm themselves, both once they have started to harm themselves, and if the relationships in any part caused the cutting to begin with.Questions:How do individuals shape their identity based on self- harm? Which self-image do individuals have who self-harm? Is there anything in the person's previous social relationships that have caused them to begin to hurt themselves?Method:In this paper we have analyzed five autobiographies. We have used open coding from grounded theory as analytical method and subject positions based on discourse analysis.Theory:We have used the Cooley concepts looking glass self, Foucault's theory of power, Giddens' concept of ontological security and existential anxiety.Results and Analysis:We found six different categories that we thought were central. These were negative self-image, guilt, lack of family support, negative experiences of others' views, the protective identity as self- harmer and insecure social relationships in school.Conclusion:The self-harming is a very complex behavior.
Letar Svenska kyrkan pÄ rÀtt stÀlle? : - en kritisk diskursanalys av Svenska kyrkans reklamkampanjer
AbstractAim: The aim of this essay has been to study how the Swedish church has created the image of their religious activity through media. This has been by studying the three commercial campaigns launched by the Swedish church during the years 2000, 2001 and 2003. Questions asked are: How has the Swedish church chosen to profile it self? Which discourses can be recognized in the campaigns? Which messages has been communicated through the campaigns? How has these discourses created the image of the Swedish church?Method: The methodological framework is critical discourse analysis inspired by Norman Faircloughs? three-dimensional model. Thirteen images all part of the campaigns are analysed using a semiotic method.