Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the Identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies? Identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings.

Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their Identity and image.Theoretical framework: This paper is led from theories in area about communicating Identity and image. The theories that are relevant to this paper to see the interplay between Identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from Identity throughout image in company?s with many distribution channels. It shows what associations that build Identity and image and also the complication and threat that the interplay is being exposed to.Methodology: We have chosen to do this examination as a case study.

The Swedish regions are new phenomena, from the start from the new regionalism which started in the 1980´s. The purpose of the thesis is to analyze Region Skåne and Västra Götalandsregionen to come to a conclusion which model of region they are and want to be by using theories of regional Identity and Identity of politics and see similarities and differences. My research question is: Which of cultural, administrative and functional region are Region Skåne and Västra Götaland striving to construct?   The methods I have used are qualitative text- and content analysis to analyze the regions, by using theories about regional Identity and Identity of politics. Furthermore, I am using some statistic from SOM-institutet to analyze the regional Identity in the regions.   The result show that Region Skåne is constructing a cultural region, because of their strong regional Identity and that the politicians are using Identity of politics to combine the citizens.

Purpose/Aim: To describe likenesses and differences between the personal Identity of the common Kalmar nation member and the collective Identity of the organization Kalmar nation as described by said members.Material/Method: Collecting data through a quantitative survey, where the members answer questions about themselves and Kalmar nation, and subsequent analysis of said data by means of theories about personal, collective, and brand Identity.Main results: After analyzing the data from the survey I conclude that there exists both likenesses and differences between the organization and its members. Some likenesses are more pronounced than others, and the same can be said for the differences. However, within the three areas of study (specific Identity traits, politics and music) politics and music showed more similarity between the members and the nation than the specific Identity traits did. The most interesting aspect of the analysis show that the members have quite a common view of the organization despite their own widely different descriptions of themselves..

This essay discusses immigrants? prospects of constructing an Identity in a multicultural society like Sweden. The discussion is primarily theoretical but offers a few empirical examples to demonstrate its relevance. Furthermore, the ontological standpoint of this essay draws on an understanding of the world and our knowledge as constructed which implies that identities are also constructed. The process of Identity making is further understood as a relational process in which others recognition is central to the individuals own understanding of his or hers Identity.

Abstract    The purpose of my essay is to understand how language and Identity interact in individuals with an immigrant backgrounds? My main focus is rooted in the individual`s Identity and my questions are:-        How is the informants talkning about the importance of being able to make themselves understood with the language?-        How do they talk about the creation of Identity?-        How does language and Identity be linked in their discourse about language and Identity?   To accomplish this and to answer my questions I have chosen to use a qualitative method based of interviews. I believe that this method is the most appropriate in order to provide answers to my questions. I interviewed four people who have lived in Sweden between 3-6 years. Two of  the  informants are from Latvia and speak fluent swedish, the two other informants come from Chile and are currently learning swedish.

In this thesis the construction of Identity within the EU is discussed. A thesis problem in three dimensions is used to explain the purpose of the construction, its realization and the consequences of such Identity. These aspects show the complexity of the problems related to Identity construction on a structural level.By using a post-modern and a social constructivist theoretical approach Identity is presented as socially constructed by discourse. The theory of discourse makes it possible to analyze the development of an Identity forming discourse within the EU and its status today.With an approach inspired by critical theory, we use discourse analysis as a methodological tool to illustrate the ideas that govern discourse, and in what way it is related to the social reality.The analysis states that the purpose of Identity constructing is the striving for legitimacy. Without identification, the legitimacy is threatened.

This thesis aims to analyze the similarities and differences in how Identity is constructed by the European Commission, the Council of Ministers and the European Parliament regarding the Polish membership and the potential Turkish membership of the European Union. The construction of Identity is analyzed through a social constructivist perspective where Identity is constructed by distinguishing ?us? from ?them?. The research metod used is a qualitative text analysis. The arguments of Identity are taken from the Commission?s and the Council?s documents, as well as from the debates of the European Parliament.

The purpose of this study is to examine how some people who do not want children construct their Identity in a context where children is the norm. The study therefore focuses on how they legitimate and present their Identity in this context. 4 women and 2 men with the intention to remain childless have therefore been interviewed, and from these interviews I analyze and describe how intentional childless people construct their Identity. My theoretical framework is built up by discourse psychology and gender/heterosexual hegemony theories. The thesis shows that it is hard for the intentional childless to construct their Identity as once and for all given, the Identity is constructed as a ?norm? against the norm, as well as affected by the norm.

The purpose of this study was to try to develop a better understanding of the process that being a member in a new religious movement might imply, and to find out how the Identity of a defector changes from the time upon entering the movement, while they are within the movement and after leaving the movement. We also wanted to examine what kind of help and support would be needed around a defection. The study focuses on Identity and our questions were: How does the defector describe him/herself and his/her Identity before joining the new religious movement until the period after defecting? What demand for support and help may there be when defecting from new religious movement? The theoretical starting point was The Identity Theory, Structural Role Theory and KASAM. A qualitative method was used and four defectors from new religious movements were interviewed.

This essay in how to create a brand Identity is a result of a case study of the Spanish mobilephone company Xfera and their new brand ?Yoigo?. Our object was to identify the critical variables in the process of building a brand Identity. To achieve this we collected data about the company through several interviews with respondents with good insight in the company. The critical variables that we obtained by analyzing the interviews are presented in an empirical driven model.

The aim of this study is to look at the Identity of the public library, and to examine one way to make the Identity of a specific library strong. PUNKTmedis is a newly opened library in Stockholm, aimed solely at people between 13-19. The question to be answered was: How can it affect the image of the public librarys Identity when you aim the activity towards a specific user group? To answer this question, the qualitative method of case-study was used. Five interviews were carried out, with representatives from three different groups: users, politicians and librarians.

The theory chapter is based on a model about brand Identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand Identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand Identity in the personal brand and thereby create an understanding of the Identity function.

Title: Music and adult Identity: A study of how students at Malmö Academy of Music look upon their Identity from a musical point of view. This study is about adults and how they look upon their Identity from a music perspective. I have interviewed four students between 26 to 29 years old at the Malmö Academy of Music. The purpose with my study is to examine how music has affected the Identity of the students as adults and to see if their Identity still is affected by music. The interviews have then been analyzed and compared with existing research in this matter.

What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the Identity and how can we do it? What exactly is building Identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject Identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of Identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of Identity. I'm giving a short explanation of what Identity is and how places relate to Identity.