A new visual Identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual Identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual Identity becomes part of the competition with other products and stores.The base elements in a visual Identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..

Can we harm future people? According to our commonly used contractarian theories, it seems we cannot. This is because our actions of today not only influence what they are supposed to influence, but also who mates with whom and when, and thus which particular persons will ever live in the future. Had we not performed a particular action, the future people born as a result of that same action, would not have been born. It therefore seems they cannot reasonably reject our actions.

The special relationship between Israel and the US has been subject to questioning, and good many theories have tried to explain why it is so strong. The most common explanation is rooted in the school of realism, where strategy and national interest decide who one's ally is. This essay aspires to examine another possible reason for allianceformation; Identity. Several books, which make for the theoretical backbone of this study, have been written on the subject of sharing beliefs, identifying with others and the consequences of this. The question being asked is whether Israel and the US actually share beliefs and, if so, which ones.

The study investigated pensioners? forming of Identity during the ageing process and the correlation between norms and Identity. Previous research has shown that there are norms and notions about elderly and what growing old well implies. There is missing research on the level of the individual with norms, ageing and the process of Identity formation. There is a large population of pensioners in Sweden and the authors behind this study wish that the results of it will help study counsellors to approach pensioners? in a norm critic way.

Aqeri has since the past year a new profile with name and logotype, which has createda need for an updated visual product Identity. The company is a leading developer,producer and distributer of IT products suitable for extreme environments in industry,defense and vehicles. This new profile with the different segments has together with aproduct Identity from two companies resulted in that they have no clear designIdentity on their products. From this background the aim of this research is todetermine how a development of a design Identity is done to implement it to Aqeri.The design Identity can be defined as a product?s Identity visualized through its formor appearance which defines what the product is.

Normal children acquire the necessary social habits without being consciously aware of this, they learn instinctively. (Author?s translation from Swedish to English) (Asperger & Frith, 1998, s. 21) This essay is about people who do not learn to socialize, the social habits, instinctively but through conscious learning. We have interviewed three adults with the diagnosis of Asperger syndrome with the aim to let them tell us about what it means to have a neuropsychiatric disability.

Postcolonial feminist theory says that ones Identity is constructed by severalfactor, not only gender but even culture, ethnicity and class imbedded in the socialcontext. This paper examines what happens to women's identities if the socialcontext changes. Does an Identity shift occur? By interviewing five women fromBosnia-Herzegovina I try to understand the affects migration has on women?sIdentity. Postcolonial feminist theory says that our identities are constantlychanging, as their constructing factors.

The aim for this study was to examine betweenship as a phenomenon by focusing on Identity. There is not very much research done on betweenship. I have used a qualitative phenomenological approach, based on four qualitative interviews. The four interviewees were all experiencing betweenship. To analyze their stories I used two theoretical frameworks; Identity and affinity groups.

The purpose of this paper is to increase knowledge and understanding of how an Identity is constructed on the internet and if it is different from the everyday Identity. To analyze this, I have studied the theories of how Identity is constructed in everyday life and then applied this on the empirical data that I have collected. In this study, I have chosen to pursue a qualitative approach using semi-structured interviews to gather the empirical data. In the study, six informants participated and all of them has an active social life both on and off the internet. The results that I have found in this study shows that an Identity online is constructed in a similar way as it does in real life, however, some limitations that exist in everyday life do not exist online.

The aim of this Master?s thesis is to examine how representations of Identity construction are performed through the characters in the novel Snabba Cash by author Jens Lapidus. I examine what means the characters are using, and how the Identity construction processes are related to the idea of modern society. For a theoretical background I use sociologist Anthony Giddens? theories regarding modernity and self-Identity, to study general Identity construction.

The aim of our study was to increase understanding of older people?s views on social media?s and Identity by asking the question: How do seniors perceive Identity on Facebook? Based on a qualitative approach with written interviews conducted by e-mail, we contacted respondents who had and used a Facebook account. In our study we used categories, such as seniors, Identity, Facebook and networking to be able to answer our research question. The result of this study is shown as a description of nine respondent?s testimony regarding Identity on Facebook.

My ambition with his exam is to study how young girls are being depicted in swedish novels of 2010. I have analyzed how the Identity and the search for Identity are produced in these books. To be able to make my analysis of these books I have used Maria Nikolajeva?s book Barnbokens byggklossar. From wich I have worked out a few questions that I have used my analysis in the portrayal of these girls.

This bachelor thesis aim to explore in what way the Euro crisis have affected the reciprocal relationship between European Identity and the attitudes towards the euro, and how it differs between the members in the Eurozone and members that have not yet introduced the euro. This thesis is grounded in a theoretical view that the euro is a symbol through which European Identity is created, but also that European Identity is a factor for the attitudes towards the euro as a single currency. By statistical analysis of empirical data collected through the Eurobarometer, I discover that there is a difference between how the relationship between the European Identity and the attitudes towards the euro changes during the Euro crisis. Members without the euro seems to be more affected than members with the euro, as the correlation between European Identity and attitudes towards the euro weakens for members without the euro, which do not seem to be the case in member countries within the Eurozone..

The purpose of this paper is to examine the role of logotypes within the visual Identity and identify possible reasons that motivate companies to change their logo. This paper should also clarify how different parts of the visual Identity affect each other and how they are interconnected. The thesis research question is formulated with the purpose in mind and has led to the following question: How can a logo change contribute to enhanced visual Identity? Since we wanted to obtain a better understanding of the chosen research area with help of interviews have we chosen a qualitative method for this thesis. During the process we have let the empirical material control the chosen theories.

The first purpose of this thesis is to investigate if, how, and why the perceived collective Identity in the town of Karlskrona has changed. Collective identities can due to their socially constructed nature change rapidly in light of new collective experiences. The reason for suspecting such a change in Karlskrona is the immense impact that the change in the global economy, according to Saskia Sassen, has on cities. By interviewing politicians and media representatives from Karlskrona the perceived Identity is drawn. The second purpose of this thesis will then be to test if the Identity as it is perceived by Karlskronas habitants differ from the one that town officials present through city marketing.