AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

The foremost objective of business organizations is to generate value for shareholders and to opt for strategies which optimize it. Hence it is of key concern for business leaders to appreciate how operations best are run to maximize value creation. This study explores how financial theory can reveal the link between one particular business strategy and the corresponding effect on shareholder wealth. The question in focus is whether construction companies can enhance their value creation by implementing shift-work to increase the weekly production rate. The thesis particularly targets apartment block projects in Sweden and has the construction company Peab AB as primary object of study.

The project has involved the development of two kinds of shooting targets in partnership with Marcus Bergkvist and Christopher Åkerblom. The project from the client was divided into two parts. This thesis discusses solutions for hands-on transport, development of tripods and an overall design. The second thesis affect resetting systems for the products.The work was done with a process and methodology based on design perspectives. This process has involved the search of relevant data which has provided the platform and opportunity for appropriate and purposeful design work.Concept development has been done using hand sketches and Photoshop, where a simple visualization of different concepts for the tripods has been produced.

The construction process which is used today while constructing residential buildings has for along time remained unchanged. Unfortunately the development process has gone away frombecoming industrialized and instead most of the work is done at the construction site. In thisrespect this is a worse alternative because the project outcome will be more expensive and theconstruction time will be longer. Skanska?s vision is to have a process which is more like the oneused in small residential buildings which is fully industrialized.The constructing process for residential building involves more parties and therefore it becomesmore complicated.

The project has involved the development of two kinds of shooting targets in partnership with Marcus Bergkvist and Christopher Åkerblom. The project from the client was divided into two parts. This thesis discusses solutions for hands-on transport, development of tripods and an overall design. The second thesis affect resetting systems for the products.The work was done with a process and methodology based on design perspectives. This process has involved the search of relevant data which has provided the platform and opportunity for appropriate and purposeful design work.Concept development has been done using hand sketches and Photoshop, where a simple visualization of different concepts for the tripods has been produced.

The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

Nimo Verken AB is the leading producer in the Scandinavia of drying cabinets. The construction has, with small changes, been the same since the 70s with a thermostat and a timer as controlling system. There was a wish to develop a modern cabinet which showed remaining time on a display and with energy saving functions.In this report we go through how it is possible to implement a digital controlling system, where remaining time is shown on a display and where it is possible to choose a preset ?program?.The report first presents the fundamental theory for a PIC, where we describe the different registers, how interrupts are handled, the internal clock function and how data is sent to control the different parts of the construction.Next the report presents and describes the new hardware that is needed, such as the encoder, the temperature sensor and the display.After the theory we describe how the program in the PIC may be drafted. Last in the report we have the result of the tests of the temperature variations and the accuracy of the time..

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Media and social media have been proved to occupy an increased amount of time in people's everyday lives and affect how individuals interpret reality. This phenomenon is referred to as the medialization and its implications on organizations and their members become important to understand. The purpose of this study was therefore to examine how members of an organization under intense scrutiny from the media are affected by this exposure in their everyday work. To gain knowledge about the area a qualitative case study was performed on the Swedish train operator SJ AB - one of the most media exposed organizations in the country. A theoretical framework is developed for the study and discusses organizational identity, stigmatization and motivation.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

This study aims to investigate, describe and discuss the views of group new arrived pupils from the preparatory training to the compulsory school level. They all came to Sweden and started in the preparatory training there they also started studying Swedish as a second language. This study aims to investigate the creation of identities and how the pupils socialize in the Swedish school. The study has been conducted with respect to the pupil´s own perspectives and what they consider important.The methods used are interviews together with an interpreter. Their voices are used and described in this paper.

This study is about the significance of dual citizenship and the feeling of belonging people experience. Descriptions about the problems with being a citizen in a state, but not being accepted as one, is also discussed in the thesis. The juristic aspects, what it means to be possessed of dual citizenship and the consequences when the negative aspects of dual citizenship arise, is also discribed. The reasons for having dual citizenship is very analogous but at the same time different. The common denominator is however pragmatics.

Construction companies in Sweden have for recent years seen an increase in the numbers ofwarranty complaints associated with the market of resident buildings and the cost for this hasbeen measured to over 1.2 billion SEK per year. Working with poor quality cost as a way ofcreating insight about defects within the company?s processes is a method developed and usedby the manufacturing industry for decades, but have not yet reached the construction industry.This study has been performed in collaboration with a Swedish construction company, wherethe author has been stationed at the aftersales division for residential buildings. Owing tocircumstances, this published report has been made anonymous regarding the company whowill further on be namedthe Company. The Company is aware that warranty claims producegreat costs and has requested a way of putting cost and cause to specific claims in order ofreceiving a more specific cost view and to make the reuse of knowledge more efficient.

The following article consists of two parts; one part is about house construction and the other is a specialization about radon. The house construction part describes how to project a house from start. It contains the conformation of the house, the installations needed, calculations considering the strength of the construction, energy calculation and what materials were chosen. Calculations considering the costs of building and operate the house has been carried out. The result showed that the house would cost approximately two million Swedish kroner to build and thirteen thousand kronor a year to operate.

This report describes the scientific work of designing and manufacturing an intelligent controller module prototype for automobile trailer connections. The functions of the module are both to drive the lamps and detect failures. The module also contains functions to handle other functions of the trailer. To learn about controller modules the group does extensive feasibility study.The group receives three already existing modules, the functions of the three modules are studied and tested in the lab, this is done too get a overview of the construction. The method used I called reversed engineering, a way of constructing by analyzing constructions already done.When the modules are analyzed, the functions of the prototype are tested and designed without copying the analyzed modules.