Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

Abstract    The purpose of my essay is to understand how language and identity interact in individuals with an immigrant backgrounds? My main focus is rooted in the individual`s identity and my questions are:-        How is the informants talkning about the importance of being able to make themselves understood with the language?-        How do they talk about the creation of identity?-        How does language and identity be linked in their discourse about language and identity?   To accomplish this and to answer my questions I have chosen to use a qualitative method based of interviews. I believe that this method is the most appropriate in order to provide answers to my questions. I interviewed four people who have lived in Sweden between 3-6 years. Two of  the  informants are from Latvia and speak fluent swedish, the two other informants come from Chile and are currently learning swedish.

The purpose of this study is to examine how the identity of teenagers is affected by the loss of a parent as well as what coping strategies support identity development. The reactions the teenagers exhibit, in such circumstances, will also be examined. To accomplish this,  a theory package was created, comprising theories in developmental psychology, identity work, coping and theory of grief reactions of children and teenagers. This package provided a broad perspective, which facilitated the analysis. Furthermore, it made it easier to address the purpose and the issue of the analysis.

In this thesis the construction of identity within the EU is discussed. A thesis problem in three dimensions is used to explain the purpose of the construction, its realization and the consequences of such identity. These aspects show the complexity of the problems related to identity construction on a structural level.By using a post-modern and a social constructivist theoretical approach identity is presented as socially constructed by discourse. The theory of discourse makes it possible to analyze the development of an identity forming discourse within the EU and its status today.With an approach inspired by critical theory, we use discourse analysis as a methodological tool to illustrate the ideas that govern discourse, and in what way it is related to the social reality.The analysis states that the purpose of identity constructing is the striving for legitimacy. Without identification, the legitimacy is threatened.

This thesis aims to analyze the similarities and differences in how identity is constructed by the European Commission, the Council of Ministers and the European Parliament regarding the Polish membership and the potential Turkish membership of the European Union. The construction of identity is analyzed through a social constructivist perspective where identity is constructed by distinguishing ?us? from ?them?. The research metod used is a qualitative text analysis. The arguments of identity are taken from the Commission?s and the Council?s documents, as well as from the debates of the European Parliament.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

The purpose of this study is to examine how some people who do not want children construct their identity in a context where children is the norm. The study therefore focuses on how they legitimate and present their identity in this context. 4 women and 2 men with the intention to remain childless have therefore been interviewed, and from these interviews I analyze and describe how intentional childless people construct their identity. My theoretical framework is built up by discourse psychology and gender/heterosexual hegemony theories. The thesis shows that it is hard for the intentional childless to construct their identity as once and for all given, the identity is constructed as a ?norm? against the norm, as well as affected by the norm.

The purpose of this study was to try to develop a better understanding of the process that being a member in a new religious movement might imply, and to find out how the identity of a defector changes from the time upon entering the movement, while they are within the movement and after leaving the movement. We also wanted to examine what kind of help and support would be needed around a defection. The study focuses on identity and our questions were: How does the defector describe him/herself and his/her identity before joining the new religious movement until the period after defecting? What demand for support and help may there be when defecting from new religious movement? The theoretical starting point was The Identity Theory, Structural Role Theory and KASAM. A qualitative method was used and four defectors from new religious movements were interviewed.

This essay in how to create a brand identity is a result of a case study of the Spanish mobilephone company Xfera and their new brand ?Yoigo?. Our object was to identify the critical variables in the process of building a brand identity. To achieve this we collected data about the company through several interviews with respondents with good insight in the company. The critical variables that we obtained by analyzing the interviews are presented in an empirical driven model.

The aim of this study is to look at the identity of the public library, and to examine one way to make the identity of a specific library strong. PUNKTmedis is a newly opened library in Stockholm, aimed solely at people between 13-19. The question to be answered was: How can it affect the image of the public librarys identity when you aim the activity towards a specific user group? To answer this question, the qualitative method of case-study was used. Five interviews were carried out, with representatives from three different groups: users, politicians and librarians.

The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.

Title: Music and adult identity: A study of how students at Malmö Academy of Music look upon their identity from a musical point of view. This study is about adults and how they look upon their identity from a music perspective. I have interviewed four students between 26 to 29 years old at the Malmö Academy of Music. The purpose with my study is to examine how music has affected the identity of the students as adults and to see if their identity still is affected by music. The interviews have then been analyzed and compared with existing research in this matter.

This Masters thesis is analysing four Swedish novels written by first time authors published between 1993-2002. The purpose is to make the fictitious main characters illustrate what conditions and obstacles there can be for the individual of today to create a self-identity. Anthony Giddens ideas about the self in the late modern society are used as a theoretical framework. In the core of Giddens theory is the concept of reflexitivity which means that the self must be constructed in a continuous fashion because the overall conditions in society are subject to constant change. The questions posed in this study are dependable on Giddens in general and the concept of reflexivity in particular.

A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual identity becomes part of the competition with other products and stores.The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..

Changes are occurring in most organizations today and due to the fact that changes often are harder to implement than they seem, it often takes much longer time to implement them than the management have planned. During an organizational change theorist claim that communication between managers and employees is one of the most important things to consider. Therefore, in this essay, our aim is to closer investigate which needs of information and communication co-workers have during a planned organizational change. To collect data, we interviewed five co-workers and one manager who works in an organization which has gone through a major change. Our theoretical framework comprises former research of organizational communication, employee?s needs of communication, change communication and theories of uncertainty during organizational change.