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1000 Uppsatser om House of Brands - Sida 10 av 67
Miljöpåverkansstudie av Eco House : Tillämpning av Svanenmärkning och Miljöklassning
Byggsektorn står för en stor del av energi- och materialanvändandet i Sverige idag och för att verka mot en mer hållbar byggsektor startades Bygga-bo-dialogen. Ett av dialogens åtaganden har varit att ta fram ett klassningssystem för byggnader; Miljöklassning av byggnader. Andra sätt att åskådliggöra produkters miljöbelastning är miljömärkningar såsom Svanenmärkning. Denna rapport tillämpar båda dessa sätt på ett småhus som kallas för Eco House och ska peka på skillnader och likheter mellan systemen. Svanenmärkning och miljöklassning ska utföras på Eco House för att se hur ekologiskt det egentligen är och förbättringsåtgärder ur synpunkten att göra Eco House mer ekologiskt skall undersökas.
Fastighetsmäklares icke-verbala kommunikation
Background: During a house demonstration a real estate agent have the chance to make new contacts which is of big importance to spread the word about the agency and keep up with the competition. If the realtor makes a good impression on the customers, it increases the chance for making the customers return to the same realtor when time comes to sell their own house. The interpretation of this non-verbal communication has been shown to have a fundamental effect on the participant?s perception of the encounter. This makes the study aim regards investigating which non-verbal signals a real estate agent express.Purpose: This study has a two-parted purpose whereas the first part intends to point out similarities and differences in a realtor?s non-verbal communication.
Tegel tegel på väggen där : ett kulturhus i förändring
The culture center studied has gone from being organized by enthusiasts and ideals, to being institutionalized with a educational association responsible for the management. The questions discussed are ? how this change affects the active people in the house and what consequences these changes make for the institution of the house and for the regular management..
Aktiv engelska- en studie av nybörjarundervisningen på English House i Hirtshals, Danmark.
Jag har gjort en studie av English House i Danmark, där danska skolklasser får veckolånga språkbad. Att enbart tala engelska med eleverna blir där möjligt genom att även utnyttja andra sätt att kommunicera, än det rent verbala. Jag har relaterat undervisningen på English House både till språkforskningen, och till de vanligaste språkinlärningsmetoder som används i skolan. Att språk handlar om kommunikation mellan människor är naturligt på English House. Metoderna som används är många, för att passa så många som möjligt, och stimuleraså många sinnen det går.
Imageination: En uppsats om imageöverföring inom sponsring och Event Marketing
There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.
Solenergi En del i ett långsiktigt, hållbart byggande
The sun is essential to life on earth and no matter where you are, there is a constant need ofenergy. Nearly 800 000 years ago man learned for the first time to use fire in a controlled way.Since then, fire has given us the opportunity to inhabit places despite a cold climate. In Swedenthe resident sector accounts for a major part of the total consumption of energy. In a time whenenvironmental issues and greenhouse effects are increasing, we also see a future of rising energyprices. With this perspective, we have in this bachelor thesis in the Building Environment at theRoyal Institute of Technology, KTH, in Stockholm decided to focus on the renewable energysource, solar energy.The energy from solar radiation is a free resource and does not have any negative effects uponthe environment.
Den demokratiska lyxen
Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.
Systemlösningar för plus- eller passivhus : En studie med syftet att lösa energibehovet för ett specifikt hus.
The purpose of the house which is the basis of this report is to be able present itself on the market as a relatively cheap and at the same time a climate friendly choice. The house is supposed to be able to be built anywhere in Sweden and the rest of Scandinavia in a short period of time. This puts demand on what kind of heating system the house can have, since not all places have the geographic advantage of being able to use geothermal or district heating. Therefore the heating system choices will only include those that are not limited by their geographic location. The house will be built in modules which only require the groundwork to be done before the house can be erected. In this report "System solutions for plus or passive-housing" a comprehensive literature search has been conducted as well as a number of calculations.
Leverantörens varumärkesstrategi : En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands
Uppsatsens titel: Leverantörens varumärkesstrategi ? En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brandsKurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E)Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, KalmarFörfattare: Amanda Andersson och Rebecca DanielssonHandledare: Christine TidåsenExaminator: Bertil HulténDatum: 2014-05-26Nyckelord: Private Label, National Brands, Varumärkesstrategi, Leverantör, Konsumentbeteende, Attitydslojalitet, Beteendelojalitet Bakgrund: Varumärkesutbudet på hyllorna i dagligvaruhandeln har förändrats. Denna uppsats fokuserar på hur en konsuments beteende gällande varumärkena private label och national brands ser ut. Vidare utgår uppsatsen från hur konsumentens beteende kan påverka leverantörens varumärkesstrategi gällande private label och national brands. Syfte: Examensarbetets syfte är att beskriva hur konsumenters köpbeteende och tankar kan påverka en leverantörs varumärkesstrategi gällande private label och national brands. Vidare avser uppsatsens författare generera slutsatser gällande hur leverantörer kan hantera sin varumärkesstrategi.
Varumärken : en studie om idrottsföreningar under starka klubbvarumärken
Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made..
Transportörens hantering av slaktsvin och slaktsvinens beteende vid avlastning på slakteri :
The study concerns the unloading of pigs at the slaughter house, both from the pigs view and from the transporters view. The study has been carried out at the slaughter house (SLP) in Helsingborg, Sweden. It includes a questionnaire to all transporters (65 % response) and a direct observation of the unloading.
The transporters handling of the pigs, their use of different equipment and the response of the pigs has been studied. The pigs behaviour at unloading and their reactions to environmental factors has also been studied.
Does nuclear power plants affect house prices? : a hedonic price model of Forsmark nuclear power plant
Nuclear power plants existences have been well debated since the 70s (Swedish radiation safety authority, 2014). Accidents, risk and presence connected to nuclear power plants have been part of many studies around the world. Recent studies have shown a connection between prices of houses and the distance and presence of nuclear power plant in a surronding area of the house. This paper uses Hedonic price modelling to investigate the willingness to pay for an increased distance to the Swedish nuclear power plant, Forsmark. For the dependent variable selling price was used and the independent variables were number of rooms, living area, other area, lot size, selling year, building year and distance to Forsmark.
Lagring av kyla med horisontella markvärmeväxlare för kylning av koncepthus i Mellanöstern
Norconsult AB has developed a solarhousing concept, a house designed for the warm climate in the Middle East andwith large quantities of solar panels installed. The cooling system for the house was designed in an earlier report, the purpose of this thesis is to investigate the possibility of short and long term storage of thermal energy via an underground energy storage volume.Two different designs of the storage and three different filling materials have been integrated into a model to simulate different cases. The first design consisted of pipes installed in the ground, without insulation. The second design consisted of an insulated concrete box installed to prevent thermal energy from the surrounding soil to flow towards the lower temperature regions within the storage. The three different filling materials were dry saudi sand, water saturated saudi sand and the filling material used by the client for energy storage in Sweden.The results from the simulations show that neither of the designs, regardless of the filling material, managed to extract enough thermal energy from the house to the ground to uphold the demands of indoor climate.
Finns det risk för att Sverige går in i en ny fastighets- och bankkris?
The purpose of this thesis is to investigate if there is a risk that Sweden will go in to crises at the house market and in the bank sector. The Swedish house prices have in the last years growth very high and quickly and are now over the development in the beginning of 1990. The method I use to investigate this is a multiple regression model. I follow a regression that both OECD and the Swedish Riksbank use. The difference between my analyse and theirs is that we use different periods..
Brandsäkerhet i ett småhus
This essay includes the planning and designing of a house as well as writing a rapport about howto increase fire safety in small buildings.More than 6000 homes burn in Sweden every year (Brandskyddsföreningen, 2012c). Thedevastation and the costs are usually very high. This report examines possible measures to reduceboth personal injuries and economic losses resulting from house fires in small buildings.Swedishbuilding regulationsplay a major role when it comes to constructional fire safety. However therequirements inSwedish building regulations are very low for small buildings and this is anargument for raising the requirements.The report shows and describes possible methods to build safer with regards to fire in terms ofmaterials and different building structures. Major focus has been on fire cells but other solutionsare also examined and described.