This report is a result of a bachelor thesis at the school of Architecture and the Built environment (corresponding to 15 HP) and is written during spring 2012 at the Royal Institute of Technology (KTH) in Stockholm. The Bachelor's essay is based on the design and dimensioning of a house which is located at a predetermined site in Malmo, Sweden.The idea is to construct a house that is appropriate to use for an average Swedish family of four family members. The house is designed in a modern way with respect to ease of access and disabled facilities. The installation that have been considered are heating, ventilation, sanitation and electricity. Construction calculations and material selection are also discussed.Furthermore, a study about photovoltaic cells has been done.

Denna uppsats undersöker Oscar Wildes sagosamling A House of Pomegranates sagor: The Young King, The Birthday of the Infanta, The Fisherman and his Soul och The Star-Child. Med en modifierad form av den tematiska kritiken analyseras hur makt tar sig uttryck i sagorna ?hur makten utövas, vilka som har tillgång till den, vilka som drabbas av den och vilka konsekvenser den har.En slutsats som dras är att samtliga sagor påvisar att makt innehåller något ont eller negativt i sin natur, på samma gång som godhet är relativt inkompetent. Då någon av de grymma makthavarna omvänds i sagorna slutar det ofta med deras död, som The Star-Child är ett exempel på. Begreppet makt definieras med hjälp av handboken Vad är makt? av Fredrik Engelstad, som också erbjuder utblickar mot olika både nutida och äldre maktteorier, och därmed sätter in analysen i en maktteoretisk kontext.Det är tydligt att A House of Pomegranates inte är ämnet för forskares och kritikers ögon lika ofta som andra av Wildes verk, varför denna uppsats har förhoppningar om att fylla en viss del av det tomrummet i forskningen..

There are many eco-brands on food products. It can be confusing for the consumer to know which one to trust or choose and since July 2012, there is an EU law and a mandatory EU organic label that must be displayed on all food products marketed as organic, eco or bio.Organic brands from a consumer perspective have previously been studied in England. This is a similar study in the form of focus groups, to explore and examine how consumers perceive and trust organic brand or labels in Sweden. It also explores which knowledge consumers have regarding why a product has an organic brand and what it means.The study shows that consumers perceive organic brands by brand recognition rather than knowledge regarding what each label means. It also shows that the consumer is confused by and skeptical to the wide range of markings and symbols on organic food products.

The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five..

The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand?s personality.

The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this study is to explain how consumers respond to various offers in different store formats and to determine whether the results differ if we compare a familiar brand with an unfamiliar brand.

Nethouse Sverige AB is an IT consultancy in need of a mobile solution to inform participants of in-house events and distribute news to their consultants working in the field. This report  describes the planning and development of such a solution. The result of this thesis is a three system-solution. A mobile application where it is possible to view news and information about in-house events, and also receive suitable notifications, a web service which assists the mobile application by providing the corresponding information and finally a website to manage the information and notify mobile clients..

Passive houses are a relatively new concept in Sweden and by that it is meant a house without a traditional heating system. The most acknowledged passive house project is the terrace houses in Lindås, Gothenburg, which we have used as a reference. This project concerns a square apartment block. So far, no square apartment block has been built as a passive house in Sweden.The common opinion in the construction industry is that it is not economical to build extremely energy efficient houses. With Peab as commissioner our task was to investigate if that is true, if regarding the construction of a multi storey house as a passive houseMidroc, now owned by Peab, constructed in the block of Preussen in Jönköping during 2004-2005 four houses, with 132 apartments distributed on seven floors.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

As a result of directives from EU, with the ambition to reach environmetal goals, The German organisation Passivhaus Institut has defined a passive house. A passive house is a building that is very energy efficient and makes a small impact on the environment. The energy from the inhabitants as well as the appliances & fixtures in the building should equal the energy that is required to heat the building. A Swedish version of the passive house definition has been defined, taking into account the climate conditions and the difference in building regulations.This thesis is a request from Skanska on how it can improve and develop an ongoing passive house project, involving an infant school. The intention of this thesis is to identify difficulties & display potential development areas for infant schools.The method of research conducted is as follows: interviews of clients, ventilation consultant, consultant for heating system and an energy calculation consultant, an inspection of the infant shcool in process, investigation of completed infant schools and a study of relevant literature.From this research it was found that it is difficult for infant schools to pass the criteria for passive houses. The conclusion of this thesis provide several guidelines on how to improve the outcome of existing projects & the steps needed to be taken for future development in this area..

Environmental destruction is a growing problem in our world. Almost every day there are new reports concerning that we have to do something about the greenhouse gasses. Simultaneously is the human constantly more eager to have a life with higher standards and therefore uses more energy. The environment is a question that is highly up-to-date and more people try to find solutions on how to save our planet. One way to decrease the energy demand is to build passive houses, where the houses don?t have any active heating.

The purpose of this bachelor´s report is to expand the knowledge about heat supply of a small house in Malmö. The heat supply will be provided from solar panels in combination to two accumulator tanks which will storage the up heated water and a pellet boiler.The technique used here is warmth storage in water over seasons, which will provide the total need of heating for the house. Accumulator tanks in combination to solar panels gets more and more common in Sweden but this far it´s unusual to use it for storage over seasons. This report will highlight many of the difficulties associated whit heat storage and give information about a system's possible design and function.The design of this system is decided early on. An accumulator tank is placed 2 meters down in the earth on the backside of the house.

Detta examensarbete innefattar både en fördjupning och en praktisk del inom ämnet grafisk profilering och visuellt identitetsskapande. Den praktiska delen av examensarbetet har utförts parallellt med reklambyrån Cabesa Communication Sweden AB, Stockholm. Fördjupningsdelen behandlar områden som branding, företagsidentitet och grafisk profil. För att skapa ett starkt varumärke på en marknad krävs välplanerade, strategiska och originella reklamkampanjer samt en stark och enhetlig visuell identitet. Med hjälp av fördjupningen så har en kunskapsgrund lagts inom ämnet grafisk profilering och det praktiska arbetet har förenklats mycket.Den praktiska delen innehåller framtagning av en grafisk profil med tillhörande manual till House of Sweden, Sveriges nya ambassad, Event Center och lägenhetsbyggnad i Washington D.C., USA.

Opera house, Stockholm, Galärvarvet, KTH, School project, Christian J.EKandidat projek: operaprogram med två operasalonger och en blackbox. .

AbstractArtists ? the invisible assets; a qualitative study about the view on music rights and artist brands as intangible assets within music companies.This paper is a study of what view representatives from Swedish music companies have on activating music rights and artist brands as intangible assets. Throughout the paper, a discussion is held regarding what the representatives think about activating these intangible assets. From this, we have identified and analyzed possible pros and cons to such activation.Our interest to this question was brought to us when we realized that most music companies in Sweden have intangible assets without activating them. This is, even though these are their main source of income.