Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target audience. Through product placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with the thesis is to have increased comprehension about TV-series as a channel for product placement considering effect against different target audience, products and brands. For this study we applied a qualitative approach and did six depth interviews with different people to gain several viewpoints.

This thesis describes the new construction of a small house and it includes studies of three heating systems: geothermal heating, district heating and pellet. The purpose of this thesis is to project a small house which can manage Building Regulations, BBR conditions and then examine three possible heating systems for the small house. This thesis is a literature study which gives an understanding of the heating systems technical structure, properties and costs. An empirical study completes the literature study by giving a deeper understanding of district heating costs and pellet costs. The empirical study contains two interviews, one of which was conducted in a district heating corporation and the other interview was conducted in a pellet corporation.

AbstractDuring the last five years there has been a considerable immigration from the Netherlands to Värmland in Sweden. INVA, Invest in Värmland, wanted to highlight this phenomenon and therefore contacted Karlstad University to make a survey about how extensive the immigration is and what consequences it brings for the business life and municipalities in Värmland. We were luckily chosen to perform this research and the main focus in this study has been the following questions:? Why do the Dutchmen choose to buy their house in Värmland?? What are the main reasons for leaving the Netherlands?? What consequences does the immigration cause for the business life in Värmland?? How do the Dutchmen experience the contact with Swedish authorities?To answer the questions we designed a questionnaire that was sent to 200 Dutch house purchasers. The ambition was to survey all the Dutch house purchasers in Värmland, but with the time constrains and the municipalities having problem to find complete data, we limited the survey to 200 households.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

När informationssystem ska utvecklas handlar det om att välja den systemtyp som lämpar sig allra bästa för uppgifterna. Främsta handlar det om att välja mellan COTS och in-house. Idag finns det inga modeller som avhandlar det specifika valet av systemtyp. Detta innebär att valet av system i många fall sker på ren chans.Bristen på modeller och hjälpmedel för val av systemtyp innebär således att det uppstått en kunskapslucka som resultatet från arbetet är tänkt att fylla. I arbetet presenteras en modell för hur valet av systemtyp bör ske, vilken kombinerar befintlig teori inom området samt kompletterar med nytt.

The castle Vivesholm is located about two miles north of Klintehamn on the west side of Gotland. The castle was built around year 1395 and burned down in the end of the 14thcentury. Around the 17th and the 18th century the castle was re-used. However, the emphasis on its use is during the middle ages.This paper aims at getting an insight in the animal husbandry at Vivesholm by analyzing the osteological material. The analysis revealed that bones from sheep/goat were more common than bones from cattle.

Akademiska Hus owns and manages the university facilities in most university towns in Sweden. Bilbergska house in Örebro was built in 2008 by Akademiska Hus, and designed by White Architects. Today's buildings must meet accessibility requirements determined by Swedish Board of Housing, and it is the developer who must ensure that they are fulfilled. Swedish Board of Housing requirements are often vaguely written and interpretation space is large.This report aims to investigate how much of the requirements which are set towards the University and landlord Akademiska Hus are being achieved. This is done by studying the requirements that are set.

The purpose of this essay was to develop a conservation program for the outdoor environment at the Zorn House (Zorngården) in Mora, Dalarna, situated in the upper central part of Sweden. In the conservation program the Zorn House garden?s origins and development process has been studied by historical studies of various kinds. As a result a status report also has been made and a description of the garden's values. This has resulted in an objective discussion that provides guidelines for how the garden can be developed in the future.

The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding in fear of long-term losses due to potentially damaged business relations. The objective of this study is to explain how the product- and brand related value for customers, retailers and suppliers is affected by co-branding between private labels and national brands.

This thesis describes the new construction of a small house and it includes studies of three heating systems: geothermal heating, district heating and pellet. The purpose of this thesis is to project a small house which can manage Building Regulations, BBR conditions and then examine three possible heating systems for the small house. This thesis is a literature study which gives an understanding of the heating systems technical structure, properties and costs. An empirical study completes the literature study by giving a deeper understanding of district heating costs and pellet costs. The empirical study contains two interviews, one of which was conducted in a district heating corporation and the other interview was conducted in a pellet corporation.

The house of one of the most prominent Swedish artists of the 20th century, Bror Hjorth (1894-1968), was turned into an artists-museum and opened to the public in 1978. It has since the start held pedagogical activities and during the years developed its own pedagogical approach.I have studied the museums pedagogical work from two perspectives; visiting groups of immigrants and visiting groups of schoolchildren, in search of answers to the questions; can art be used as a way to integrate immigrants into the swedish society, and can artmuseums be a resource for schools?This essay contains my observations, conclusions and theories as well as general facts about Bror Hjorths House..

A passive house in Norra Djurgårdsstaden drawn by Tengbom Arkitekter is going to be built. A shaft for airing is needed for a few apartments in the house.The airing shaft is designed for a few two room apartments in the house, which are not able to achieve satisfactory airing, as their outer walls are facing a single direction. The other apartments on the same floor are corner apartments. These apartments do not have the same difficulty with airing since they have their outer walls in different directions, with different pressures at the facades. The airflow in the airing shaft is supposed to be driven only by natural forces, by the sun. The purpose of natural driven forces is to achieve low energy consumption for the house.In this thesis, a design of the shaft for airing has been developed.Initially an open shaft for all apartments was analyzed.

The purpose of this thesis is to examine whether or not the publiclibraries under review can make use of Frans Melin?s strategicbranding platform to create or strengthen their brands by meansof their programme activities. The study addresses two issues;how are the programme activities relevant to the way librariescan work with their brands, and what potential do these librarieshave to create and/or reinforce their brands through programmeactivities?The empirical material has been obtained through qualitativeinterviews structured around Melin?s platform. This has alsobeen used to discuss and analyse the results.

Byggsektorn står för en stor del av energi- och materialanvändandet i Sverige idag och för att verka mot en mer hållbar byggsektor startades Bygga-bo-dialogen. Ett av dialogens åtaganden har varit att ta fram ett klassningssystem för byggnader; Miljöklassning av byggnader. Andra sätt att åskådliggöra produkters miljöbelastning är miljömärkningar såsom Svanenmärkning. Denna rapport tillämpar båda dessa sätt på ett småhus som kallas för Eco House och ska peka på skillnader och likheter mellan systemen. Svanenmärkning och miljöklassning ska utföras på Eco House för att se hur ekologiskt det egentligen är och förbättringsåtgärder ur synpunkten att göra Eco House mer ekologiskt skall undersökas.

Concern about personal privacy continues to grow among online users along with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and irrational way.Our study examines what impact one recently developed application called social login, which is provided by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest that there will be no differences in evaluation of the brands due to the human need to rationalize their existing behavior and attitudes when they receive new or contradicting information. The potential effects are measured by a manipulation presented in a survey distributed in an online environment to a sample of users (n=,154).