The purpose of this study is to understand and get increased knowledge about what it means to see artists as brands. What are the typical assets and what kind of advantages and disadvantages are distinctive when it comes to applying a brand perspective on artists. Brands are an important part of our lives today, and the benefit of seeing a company as a brand has made that not only big companies are interested in building brands. Beyond companies even persons now want to become brands. The new perspective in seeing persons as brands is interesting and something that made us curious to investigate.

Purpose: The purpose of this thesis is to identify and analyze innovative products and services within the telecom industry, letting these findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from a qualitative approach and data were collected using primary- (expert interviews) and secondary sources (journals, articles, web sites etcetera). In addition, a research design entailing four sequential steps was created to stipulate and illustrate the logic underpinning the methodological process. Theoretical perspectives: The theories are divided in three groups. Background theories ? these intend to capture the problematic nature of the transforming telecom industry, examples of such theories are; value chain theories and ecosystem theory.

This essay looks into the concept of self-efficacy and its implications for work performance. The participants in this study work for a call center company situated in the southern part of Sweden. The hypothesis is that a high degree of self-efficacy exerts a positive effect on work performance. Furthermore, the study seeks to identify the factors that give rise to work satisfaction among the participants. The results of the study show that there is a negative correlation between high self-efficacy and work performance.

To design new and high tech products the engineers rely more and more on computer based simulations to investigate the properties and behavior for a component or system.To verify these computer based simulations the dynamic properties for the components of the drivetrain needs to be verified. Therefore measurements of the stiffness and vibrations for the rear axle has been performed. This report show how the measurements has been implemented and evaluated, along with some interesting results for the rear axles properties.The static stiffness for the drive shaft along with the axle-gear has been determined. It is found that the stiffness for the whole rear axle is near the stiffness for the drive shaft, which means that the drive shaft becomes the dominant component of the system and affects the rear axle stiffness the most. The measured stiffness of the driveshaft is close to its theoretical stiffness.The stiffness for solely the hypoid-gear have been calculated using the stiffness for the rear axle and driveshaft, and thus has a range for the stiffness of the hypoid gear been determined.The backlash for the whole rear axle and for some individual components has been determined, where the backlash between pinion and crown-wheel has negligible impact on the total backlash.Measurements of the crown-wheel and pinion movements have been conducted, where the direction of movement is consistent with the theoretical direction of the forces.The vibration measurements show that the vibrations are more severe at certain rotational speeds.

Purpose and aimThe purpose of this thesis has been to create a deeper understanding about the impact that the digitalization of the music business in the early 2000s and also the latter change, that in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional industry?s competence. We have chosen the following research question in relation to the purpose; In what way has the basic conditions for artist brands within the music industry changed since the digitalization of the music industry in the early 2000s? MethodFor this study we initially took an inductive approach as we formed hypotheses based on experiences and previous knowledge which we then corroborated with theories.

This thesis aims to explore the process where strategies for music artists are created by record companies. We describe and analyze how decisions regarding signing, distribution, marketing, bookings and co-operations are made. Through our study we find that the strategy process can be described as a pattern according to Mintzberg's definition. The "inside-out" perspective is dominating and the record companies base their strategies on internal core competencies and the artistry and will of the music artist. The underlying causes of this are the uncertainty that characterizes the industry; the focus on social relations; and the importance of cultural legitimacy..

The purpose of this study is to find out the viability in performing final felling in stands with high timber volume or if it´s more profitable to leave these stands to the next owner. Will he or she pay more for the standing stock then the industry? The prices of forest-land have increased significantly over the last couple of years in Sweden and some properties seem to go higher than others. Is this because of higher standing stock volume or can a certain volume/hectare bring a higher price? Maybe a combination of both? This study is based on the the sale-statistics for 2012 from real-estate agency Areal.

An industry in distress was the breeding ground for a noted pricing strategy, labeled name-your-price. The industry was the music industry and the pricing strategy bears reminiscence of how medieval buskers earned their living during the dark ages; by letting the customers decide how much the good was worth, embodied by a thrown coin into a hat or similar collector. Translated into the contemporary corporate environment of today, where technical innovations provides access to the intellectual property for free, a few mighty economic actors have once again turned to the strategy were it all started; letting the customer set the price. The hat has been replaced by a box for your credit card number and the live music by a MP3 file, but the similarity is striking. The business model have been applied in other industries as well with various levels of success, thus the purpose of this thesis is to set up a framework for where the name-your-price strategy is applicable.

The forest industry is one of the most important industry branches in Sweden. Since the demand of high precision wood deliveries has increased, the demand on a well constructed forest road net also has increased. A good road net gives the wood-supplier competition advantages and also increases its service level towards its customers, lumber-mills and pulp-mills. In some parts of Norrbotten, the road net is still insufficient and not yet built out enough, and that is why it is important to know how to act and where to improve the road net in these areas. The purpose of this thesis was to create a work-model for long term road planning in areas with no road net or a not yet complete road net. The model has been created in an ArcGis environment, where a long chain of tools has been tied together with the program ?Model builder?.

Syftet med detta arbete är att undersöka om man med utgångspunkt i Steampunk-genren inom datorspel, kan göra en implementation av stereotypa High fantasy-element och hur det kommer att uppfattas av Steampunk-entusiaster. Kommer de överhuvudtaget att märka skillnaden och om så är fallet, hur pass stor inverkan tycker de att implementationen har?För att undersöka detta så skapades två karaktärskoncept, en man och en kvinna. Dessa karaktärer utrustades sedan med fyra uppsättningar karaktäristiska kläder och föremål från Steampunk-genren. Sedan lade jag till två stereotypa detaljer från High fantasyn på varje karaktär.

In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation..

The amount of cargo has since the 1970s increased in Sweden and the road traffic accounts for a large part of the transported volume. In Stockholm County the amount of cargo is calculated to be doubled in size from year 2001 to 2020 which means a greater need for transport is required. Much of these transports are being carried out by haulage companies of varying sizes which acts externally as carriers for their customers. All of this despite a greater awareness, laws and demands regarding environmental performance.The trend shows that the haulage industry in Sweden are moving towards fewer but larger haulage companies, which means that the competition is getting tougher for the smaller haulage companies. Smaller haulage companies and research about their competitive strategies is a neglected part of this industry.

The discussion about high culture and popular culture in our society has been going on for decades. In few places is it as loud as within culture journalism and the critics? society, where the question of what is good taste and what is dumb entertainment constantly gets brought to the surface. Film is a particularly vulnerable area, since it is such a universally appealing and rather young medium. In America and England several studies have been performed of the reviewing society and reveiwers? use of high and low art-discourse in their writing.

Titeln på denna kandidatuppsats är Människa vs. Maskin. En ansats till självservice och är skriven av tre studenter inom magisterprogrammet för Service Management vid Lunds Universitet. Under ett fåtal månader har vi haft möjligheten att undersöka hur människor påverkas och berörs av teknologiska framsteg på en flygplats, närmare bestämt självservice och självcheck-in på Malmö Flygplats. Självservice har blivit allt vanligare under de senaste årtionden, inte minst inom resebranschen.

SAAB Automobile ABis a car manufacturer within General Motors corporate group. SAABAutomobile ABhas a big part of the responsibility for the brake development in the corporategroup. The car industry is facing harder environmental requirements, which influence the brakedevelopment. The focus is to develop brakes with low drag and sustained brake feeling andperformance. Important characters for the brake caliper are high stiffness and low weight, highstiffness results in high performance and low weight is important because it is unsprung mass.This thesis investigates the possibility to improve the performance of the brake caliper for aGMproject.