Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

The aim of this issue is to study how Swedish public libraries deal with the principles of freedom of speech and freedom of information in connection with public use of the Internet. The authors intention has been to find out whether the public use of the Internet has caused ethical problems for library workers and how the libraries solve situations when they consider their principles violated by library users. The authors study the debate on the issue in a couple of Swedish library magazines published during the late 1990s and they also give a few examples from the USA during the same period. They study the ethical principles and directives for schools published by the Swedish Board of Education as they claim that many of the public library users are students who bring along their ethical conceptions and thereby affect the ethical climate of the libraries. In their study the authors refer to ethical rules given to librarians by their trade union DIK and to the conclusions drawn from the hearing Good Ethics on the Net held by the Swedish IT Commission in 1998.

To find useful methods of reading instructions for pupils with Cerebral palsy is a complex but at the same time very challenging work. The main focus of this research lies in studying the pupils work focusing on special adaptation of educational materials and means of assistance for pupils with Cerebral palsy. In trying to get a complete picture of the work with the reading instruction I don?t think that it can be described only by studying the work, it also demands an inside look at the job the working group performs. My overarching purpose of this research is to try out measures to further develop the work with reading instruction for pupils with Cerebral palsy.

The project was carried out with SwedSafe AB, engaged in hearing and manufacture of earplugs. Since the company is a world leader in the sale of these products, it is important that they keep a higher level of quality of these products.Production of earplugs is currently a automated manufacturing process that is divided into four conveyor belts and one of the conveyor belts is what will be affected in the project. The belt affected during this process is exposed to various elements such as filling, closing, fermentation and extraction of products. Because the belt gets dirty, degraded products and the work environment is affected. To increase the quality of products and improve the working environment requires an automatic cleaning process, which collects dirt from the belt.The aim of the project is to design a machine that prevents the belt from becoming dirty, preserve molds clean and improve the working environment without disrupting production.

Background: Elderly people with visual impairment increases in the society. To measure vision with visual acuity charts doesn?t indicate how patients with Age-Related Macular Degeneration (AMD) experience their disease. Aim: The aim of the literature review was to describe patients? experiences of living with age-related macular degeneration.

Studiens syfte är att undersöka hur stor del av de män och kvinnor som döms till fängelse som har uppmärksamhetsstörning (Attention Deficit Hyperactivity Disorder, ADHD). Den skall även besvara frågan om huruvida det finns skillnader mellan könen i prevalens, samt om det finns korrelation mellan ADHD och Antisocial personlighetsstörning (ASPD). Metoden som används är självskattningsformulär som är välbeprövade inom detta område, Wender-Utah rating Scale (WURS) och Mini Neuropsykiatrisk Intervju (M.I.N.I.). Formulären besvarades av 49 fängelsedömda män och kvinnor, vilka var inskrivna på kriminalvårdsanstalter i mellansverige. Resultatet av studien visar att en hög andel av den aktuella populationen har både ADHD och ASPD.

Syftet var att utvärdera en ny intervju, SRF-ED, Symptomspecific Reflective Functioning - Eating Disorders. Intervjun blev validerad i förhållande till ätstörningssymtom, anknytningsstil och affektmedvetenhet. Sammanlagt deltog 22 personer, 21 kvinnor och en man. De intervjuades med SRF-ED samt ACI-S/O (Affect Consciousness Interview ? Self/Others) och fyllde i självskattningsformulären ENR kortform (Erfarenheter i Nära Relationer) och EDE-Q version 6,0 (Eating Disorder Examination Questionnaire).

This study investigated the efficacy of a multicomponent cognitive?behavioral intervention of insomnia, CBT-I, for patients suffering from an anxiety disorder and/or a major depressive episode together with comorbid insomnia. In particular, the aim of the study was to evaluate whether anxiety and depressive symptoms declined as a function oftreatment for insomnia. After rigorous diagnostic procedures, 8 patients were treated in a multiple baseline design. Patients experienced clinically significant reductions in insomnia-, (57 %) depressive- (75 %) and anxiety symptoms (40 %).

ADHD (Attention-Deficit/Hyperactivity Disorder) är ett neuropsykiatriskt funktionshinder som påverkar miljontals individer. Tidigare forskning visar att 3-5 % av Sveriges befolkning har ADHD. Fördelningen är en kvinna på 3-4 män. En av anledningarna till att kvinnor med ADHD inte lika ofta som män uppmärksammas i utredningssyfte kan vara att de inte utmärker sig i lika stor utsträckning som män. Män med ADHD utvecklar oftare asocial samsjuklighet, medan kvinnorna oftare utvecklar samsjuklighet såsom t.ex.

The purpose has been to investigate leisure-time centers actual work on children with attention deficit disorder. In addition, the study strives to make leisure-time centers way of working, in relation to their assignments, visible. The study has also compared how the leisure-time centers work and what the research says. The survey was conducted with the help of three exploratory interviews with pedagogues and three-piece observations at the leisure-time centers. It was carried out at three different schools in two counties in Sweden.The results of the survey show that the schools are trying to create clear procedures, though the centers succeed with this in varied degrees.

En hörselnedsättning är en kommunikationsstörning som starkt påverkar en bebis utveckling på många områden, inte bara ljudperception och talad kommunikation. I Sverige screenas idag alla bebisar redan på BB, för att så tidigt som möjligt upptäcka medfödda skador. Dessa metoder har dock informationsbegränsningar angående hörselnedsättningens grad och frekvensberoende. När bebisar är ett halvår gamla kan den observerande audiometriska metoden Visual Reinforcement Audiometry (VRA) användas för att utreda hörselnedsättningen. Metoden baseras på att en audionom gör en subjektiv bedömning om bebisen reagerar och vänder huvudet till följd av presenterade ljudstimuli med känt frekvensinnehåll och känd ljudtrycksnivå.

Syftet med föreliggande systematiska litteraturstudie var att belysa brister i omvårdnaden av patienter med borderline personlighetsstörning (BPS) och vad bristerna beror på. Vid Högskolan Dalarnas fulltextdatabas Elin och PsycInfo söktes vetenskapliga fulltextartiklar som omfattade BPS och omvårdnad. Av 35 artiklar valdes 14 ut varav 9 kvalitativa och 5 kvantitativa. Dessa artiklar kvalitetsprövades med 28 kriterier från granskningsmallar modifierade efter Forsberg och Wengström (2003), Willman, Stoltz och Bahtsevani (2006). Av artiklarna framkom att den viktigaste aspekten i omvårdnaden utgjordes av personalens patientbemötande.

Tidigare forskning kring pojkars självkänsla och kroppsmissnöje i relation till massmedieanvändning, extraversion och BMI har utfallit något olika och är inte lika omfattande som forskningen kring flickor. Syftet med denna undersökning var att ta reda på om massmedia, extraversion och BMI har betydelse för tonåriga pojkars självkänsla och kroppsuppfattning. Kvantitativ metod i form av en enkätundersökning användes. Sjuttiotvå gymnasiestuderande pojkar besvarade enkäten som innehöll instrument för att mäta BMI, extraversion, kroppsmissnöje, massmedieanvändning och självkänsla. Resultatet visade att massmedieanvändning inte korrelerar med vare sig självkänsla eller kroppsmissnöje.

Our purpose with this qualitative study is to investigate how teachers experience their work situation, using Karasek and Theorell?s demand-, control- and support model. The study is based upon ten semi-structured interviews with gymnasium teachers. The interviews were transcribed and coded with three different themes; demand, control and support. We analyzed the results with Karasek and Theorell?s mentioned model.

The purpose of the paper is to examine how teachers in preschool is working with language stimulation for the prevention of difficulties in reading and writing before school starts. The method that was used to illuminate the problem is a qualitative interview. A specialpedagog and six preschool teacher, which is specifically focused on language stimulation in the work with children, have been included in the study. The results indicated that preschool teacher are working a lot with language stimulation. They work mostly with children throughout the group, to encourage and provide children with the tools to be able to communicate with each other and staff.