Syfte: Syftet med denna uppsats är att beskriva samt analysera hur mikroföretag inom klädesbranschen arbetar med grön marknadsföring. Metod: Kvalitativ metod genom fyra djupintervjuer. Teori: ?Corporate Social Responsibility?, ?Ammenbergs miljöstrategier?, ?The Green Marketing Strategy Matrix?, ?Grön marknadsförings grundläggande aspekter.? Slutsats: Gemensamt för de undersökta mikroföretagen är att det finns ett personligt intresse och engagemang i miljöfrågor. Företagens bakomliggande miljöarbete skiljer sig väsentligt i omfattning. De företag som själva inte producerar sina kläder, följer vad certifieringsorganisationerna anser vara goda och miljövänliga produktionsförhållanden. Eftersom företag själva väljer att definiera vad begreppet miljövänligt innebär, kan seriositeten i miljöarbetet uppfattas som godtyckligt.

Whist is one of the most played card games of the world. Though there have been many studies made in the field of game theory, whist is still somewhat of an unchartered territory. In this thesis some methods to obtain an optimal strategy for whist are discussed. Whist belongs to a group of games called logical games. For this group there exists algorithms which result in an optimal strategy.

AbstractAt the UN Conference on Environment and Development in 1992 the nations stated that traditional environmental policies were not sufficient to handle the multidimensional challenges posed by sustainable development. Governments needed to broaden their political decision making procedures in order to coordinate and integrate environmental, social and economic policies. Therefore a new tool was introduced in Agenda 21, National Strategies for Sustainable Development (NSDS). The aim of an NSDS would be to bring together actors from all parts of society to jointly reach a consensus on how to work towards the vision of a sustainable society. An NSDS would be seen as a strategic tool to help focus national policies for SD.

It has become more and more common that companies in the service sector are beginning to understand their own effect on the environment and thus the need to contribute to a sustainable development through acting in a deliberate way. Serious environmental work can help a company to improve their image and in that way win competitive advantage that leads to improved profitability. In a short time perspective, adjustment to the environment is an opportunity to gain competitive advantage and an opportunity to develop a profile. In a long time perspective it is about survival. The environmental work has become a sequel to the work with quality.

Syfte: Syftet med uppsatsen har två delar: Att göra en konkurrensanalys av fem företag i polymerindustrin, en mogen industri, genom att identifiera viktiga strategiska nyckelområden och använda detta som grund. Konkurrensanalysen kommer sedan att vidareutvecklas genom att använda strategy canvas med intentionen att visualisera företagens strategier. Metod: Undersökningen har ett kvalitativt angreppssätt för att vi ska kunna skapa en bättre förståelse för företagen samt svara på vårt syfte att göra en konkurrensanalys. Den abduktiva ansatsen har möjliggjort för oss att vara flexibla i vårt användande av teori och empiri. Vi har undersökt fem företag i polymerindustrin: Primärdata består av intervjuer med analytiker samt utvalda företagsrepresentanter.

The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse.

The community Vessigebro, in Falkenberg and its surrounding areas housing one percent of all dairy cattle and two percent of all pigs in Sweden. This means that there is a large amount of manure as a basis for producing biogas in the area. A number of farmers have therefore formed a cooperative named Vessigebro biogas and started the project Green Vessigebro, with the goal of creating the conditions for a more profitable and more sustainable agriculture production.The study deals with the conditions and sale opportunities of the feasibility study Green Vessigebro. The study has looked at the work that was previously carried out for the biogas that could be produced on the farms in Vessigebro, The main pipeline for natural gas on the Swedish west coast and its operators, the Swedish Competition Act , Electricity Act , Natural Gas Act, the District Heating Act , Sustainability Act , previously proposed measures, municipality interest in biogas from Vessigebro , possible collaborations, possible sale opportunities and perform calculations with data from the municipality Ljungby for a suggested transportation of biogas between Vessigebro and Ljungby.The study shows that there are several interesting sale opportunities for biogas from Vessigebro. The production and use of biogas in Sweden is increasing and the trend seems set to continue.

This study examines if men and women have different conflict resolution styles in different situations. There are several studies in this area, but the results are contradictive and they don?t take consideration to the context. The study is an explorative, quantitative examine in the form of a self-report questionnaire, where different scenarios are described. These scenarios are based on the parts of the context that this study focuses on; the relationship to the other part, the perception of treatment and the place where the conflict occurs.

Management consulting firms are dependent on attracting and recruiting new talents since the human capital has a vital role in these types of organizations. In the following years a new generation, Generation Y, will to a large extent enter the labour market. According to several studies this generation has different characteristics than older generations.This thesis examines management consulting firms? views of Generation Y and which strategies they use to attract and retain the generation. The fact that the subjects are unexplored led the authors to conduct a qualitative study of seven management consulting firms through in-depth interviews.

Information management is today a matter of great importance for every organisation. It is therefore necessary for organisations to see information and its management as a significant part of the organisation s key to success. In this essay we have chosen to study the implications of information policy and information strategy for The Nordic Council/The Nordic Council of Ministers. These two intergovernmental organisations share the same information department. Although The Nordic Council/The Nordic Council of Ministers are non-profitable organisations, they share some characteristics with those acting in a competitive market.

Due to the growing population in Stockholm, some of the urban green areas are beingsubjected to exploitation. Hammarbyskogen is an urban forest in the south of Stockholm andis an example of a green area that is planned to be transformed into an urban environment.This paper investigates key qualities and values of an urban forest of Hammarbyskogenvalued by local inhabitants of the neighbourhoods of Hammarbyhöjden and Björkhagen in thesouth of Stockholm. In addition to that, the study seeks to investigate people?s perception ofthe planned development of the forest as well as investigate how these perceptions andqualities are being incorporated into the process of neighbourhood development.Using text analysis, interviews and discussion forums, findings have been made showing thatthe local inhabitants value the urban forest mostly for its ecological and recreational qualities.Regarding perception of the change, people are either positive or negative to the developmentwhich can be explained by people?s experienced sense of place and place attachment of thearea and the forest itself. The study has also shown that the urban planners rely on localinhabitants? view, as well as on expert knowledge during the process of planning.The results of the study contributes to a better understanding of why and for what purposesurban forests are important for the city dwellers..

The purpose of this study was to investigate, through a qualitative survey, the need of knowledge and strategy in organisations today and tomorrow. The empirical investigation is built on a semi structured interview that was conducted on nine different companies in Gislaveds community. The companies were from three different branches namely: tree, metal and polymer. Three interviews were conducted in each branch.The result from the interviews showed that the globalisation had put the companies under hard competition which had made the need for rationalisation and effectivness more apparent. Having said this, the demands on the organisation and the individuals within it will constantly increase.

The Swedish agricultural sector is currently experiencing substantial structural changes, where the number of agricultural enterprises continuously decreases and the average farm size increases. In order to maintain competitiveness, it is important to be aware and adapt to changes concerning the surroundings of the company (Johnson et al., 2011). Agricultural commodity prices sharply fluctuate on the global market in recent years, affecting the profitability of farmers. High volatility market requires tools to reduce price variations and increases the need of decision-making (Bouder & Beth, 2003). Farm-based grain handling facilities increases the sale options regarding agricultural commodities; a flexible strategy to get additional compensation for the storing the grain produced on the farm (Edling, 2002; Edwards, 2013).

Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.

Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på konsumentmarknaden verkligen är miljömässigt värdeskapande för de parter som ingår i utbytesprocessen. Studien bygger på kvalitativa samtalsintervjuer med personer på åtta olika kommunikationsbyråer i Sverige. Studien redogör för byråernas insyn i kundföretagen och de intervjuades åsikter och värdegrund i miljöfrågor. Byråerna har överlag interaktiva och långvariga kundrelationer som både säkerställer en god insyn i det beställande företaget.