The web is getting more and more characterized by personalization. Big socialnetworks like Facebook as well as the leading search engine Google increasingly usepersonalization algorithms to tailor the information that they present to users. All inorder to make the information more relevant and engaging for the end consumer. Howdoes this personalization affect journalists who increasingly search the web as a partof their journalistic research? In this essay we have looked at the effects thatpersonalization has on the journalists of tomorrow by conducting a survey amongstudents of journalism.

Att marknadsföra sig på internet via sökmotorer har ökat explosionsartat under det senaste decenniet men är ännu ett relativt nytt och outforskat område inom marknadsföringslitteratur. Trenden pekar på fortsätt ökning i framtiden men exakt vad annonsörer uppskattar mest med denna typ av marknadsföring har ej varit kartlagt. Syftet med denna uppsats var således att identifiera vilka fördelar och nackdelar existerande och potentiella annonsörer till Google i Sverige finner i sökordsmarknadsföring, samt att analysera och rangordna vilka av fördelarna de anser viktigast. Bisyftet var att kartlägga vilka av dessa egenskaper Google kommunicerar om annonseringsprogrammet Google AdWords för att kunna analysera förhållandet mellan vad som kommuniceras och vad som efterfrågas.Teorier kring internetannonsering, marknadsföring online samt fördelar och nackdelar med sökordsmarknadsföring låg till grund för utformning av fyra fördelsdimensioner, nämligen: Målgrupp, Mätbarhet, Kostnadskontroll samt Tid & Flexibilitet. Kvalitativa intervjuer med tre Google-anställda och en representant från mediamarknaden, samt en webbenkät med 224 AdWords-användare blev utgångspunkten för det empiriska materialet.Vid studien framkom att det råder en övergripande överensstämmelse mellan vad som framställs som fördelar med sökordsmarknadsföring i teori och praktik.

Syftet med denna undersökning var att ge en överskådlig syn på hur elever tänker kring användandet av internet. Undersökningen belyser även skillnader för informationssökning privat och i skolan, samt skillnader mellan teoretiska och praktiska program. Detta gjordes med hjälp av en kvantitativ metod där respondenterna fick fylla i en enkät. Resultatet har visat på att elever generellt sett använder både Wikipedia och Google i sitt sökande efter information. Det förekommer även en del elever som tror att censur gäller på internet.

The purpose of this essay is to perform an evaluation regarding retrieval performance of three web search engines. The search engines included are All the Web, Alta Vista and Google. These have been tested using ten queries within different subject areas chosen by the author. The first twenty hits for each question have been analyzed for relevancy. Relevancy is judged on a three-point scale; 0, 0,5 and 1 where 0 goes to irrelevant and inactive or duplicate documents, 0,5 point goes to partially relevant documents and 1 point goes to highly relevant documents.

When one experiences a place, it is a complex composition of both social and spatial factors.One of these spatial elements, is scale, which is influenced both by the room size and itsproportions. This paper aims to explore both large and small scale concepts and thus increasethe understanding of how scale directly and indirectly affects the experiences and uses ofurban space.First, is a theoretical discussion of scale in relation to aesthetics and the differencesbetween real scale and perceived scale. Next, is an analysis of spatial perception usingexamples from two existing sites. One, which is understood to have been planned in a largescale and one which is understood to have been planned in a small scale.When preparing this paper, the focus quickly became the importance of scale as itrelates to street spaces. The perception of a street usually takes place while in motion, whichforces it to be perceived in sections.

The aim of this study is to explore howEuropean changes in the view on securityrelates to the view on immigration and viceversa. The answer to that question is basedupon collected data from three separatetime periods; the 1950s, 1970s and 1990s.These time periods are seen as importanthistoric decades when political changes,assumed to have affected the views onsecurity and immigration, have occurred.According to certain criteria each timeperiod has been labelled in terms ofnarrowed/widened view on security as wellas restrictive/open view on immigration.The hypothesis of the study is that, whencompared, a constant pattern can be seenbetween the historical labels of eachphenomenon, where a narrow view onsecurity goes hand in hand with an openview on immigration and similarly a widesecurity view relates to a restrictive viewon immigration.The conclusion of the study gives supportto the hypothesis. During all three periodsstudied a restrictive view on immigrationrelates to a wider view on security while anopen view on immigration relates to anarrower view on security. Thisrelationship goes both ways..

Tanken med detta arbete var att analysera låtar av Bruce Springsteen för att bli bättre på att arrangera musik som honom. För att göra detta valde jag ut 23 av hans låtar och analyserade dem utifrån fem olika arrangeringselement hämtade ur boken The Mixing Engineer's Handbook. Resultatet blev att jag lärde mig mycket om hur man kan arrangera rockmusik och nya sätt att använda instrument. Dock skulle man nog behöva gräva betydligt djupare ner i låtarna för att få ut det där riktiga guldet som a?r kännetecknet för Bruce Springsteen & The E-Street Band..

The aim of this thesis is to examine how personnel working with asylum cases at the Swedish Migration Board handle their role as administrators of asylum. For the study 7 asylum administrators were interviewed and the analysis was made with influence from the method critical discourse analysis. To understand the themes in the analysis I have used Michael Lipskys theory about street-level bureaucrats. Main results from the analysis of the interviews were that the street-level bureaucrats had certain strategies for managing the difficult aspects of the job. The interviews also showed that the participating informants had difficulties with different identity positions..

Molnlagringstjänster används alltmer och är en växande marknad. Uppsatsen har fokuserat på att undersöka olika molnlagringstjänster ur ett hastighetsperspektiv. När små filer utbyts mellan klient och server har hastigheten på överföringen en mindre betydelse. Vid större överföringar får hastighetsaspekten en alltmer viktig roll.Regelbundna hastighetsmätningar har utförts mot de mest populära molnlagringstjänsterna. Testerna har utförts från Sverige och USA.

It might seem obvious that public opinions should be included in the planning process. However, it is not clear to what extent. Statutory forms of public participation attract little interest since many people feel that it is hard to make a difference. The purpose of this study was to engage those that normally do not get to speak their mind in the planning process. In this study, two methods for conducting ?on-street surveys? were investigated.

Malmö, like many other bigger cities in Europe, faces a double undertaking when facing the challenges the future. Not only must the municipal be able to provide its citizens with welfare and a high standard of living, it must also establish a level of economic growth that allows the city to act as catalyst for the surrounding area. In order to provide the population with welfare and the economy with a qualified working force, these two challenges have been combined into one plan for the future called Welfare for Everybody. As part of this plan, new organisations have been created with the purpose collaborating with the social services office and support people in their transaction from welfare recipients to self-providing workers. The purpose of our thesis is to build on Michael Lipsky's classic work "Street-level Bureaucracy" and by conducting interviews with a number of front line workers study how they view their role, the client group and how they motivate the working line.

Stress på arbetsplatsen relaterat till många inkommande och utgående kommunikationskanaler är ett reellt problem. Applikationer som samlar alla kanaler i samma verktyg kan hjälpa till på det här området. För att förenkla vid utveckling av en sådan applikation kan ett modulärt system skapas, där varje modul ser liknande ut och enkelt kan kopplas in i en huvudapplikation. Den här studien undersöker de problem som kan uppstå när flera tjänster ska integreras, mer specifikt genom att titta på hur en befintlig modul för e-post via Google Apps kan porteras för att stödja e-post via Microsoft Office 365. Arbetet har skett enligt metoder för testdriven portering och varje steg i porteringen har dokumenterats noggrant.

AbstractThe purpose of my essay was through economically, socially and psychologically aspects examine the impact Bethesda Children´s Ministry made on families. Special interest have been taken to how Bethesda is dealing with responsibility and expectations. Also I´ve been interested in which vital change the boy have gone through during the rehabilitation? I´ve got the information from staff, parents and former street boys through interviews done in Kenya.The first result showed that rehabilitation at Bethesda means socialisation of the boy, from the behaviour of the street, to a functional family member. A great change for the boy was stopping using drug and start live in a family.

The crisis on Wall Street. This essay is a comparative study of how two business newspapers report on the bankruptcy of Lehman Brothers Holdings in September 2008. Seven articles from the Swedish European financial newspaper Affärsvärlden (Business World) and five articles from the Chinese-Asian news agency XINHUA FINANCE are examined. The aim is to analyze, understand and evaluate from a rhetorical perspective. My thesis is that rhetors storytelling can tell us more about how we cope with crisis in the global economic discourse. The texts can portray man as a narrative creature when identification as a rational actor is not enough. The analytical methods used are linguistic analysis with an emphasis on metaphor analysis, narrative analysis based on pentad - Critical dramatism, and discourse analysis with doxological outlook. The results show that both newspapers seek to defend the global economic discourse, but they do so in different ways. Affärsvärlden advocates calmness and conveys a cautious attitude. The heart of the crisis, as well as its solution, is on Wall Street. XINHUA advocates control and expresses confidence in authorities and the system. Asia is presented as Wall Street's savior..

Uppsatsen behandlar sökmotoroptimering gällande Google. En litteraturstudie görs för att besvara vilka metoder som är de mest effektiva för ett så bra träffresultat som möjligt samt vilka metoder som Google inte anser följer deras riktlinjer. En empirisk studie görs även genom att skicka ut ett antal frågor om sökmotoroptimering till SEO-konsulter i Sverige. Ett antal ?on-page?-metoder och ?off-page?-metoder redovisas samt även ett antal tveksamma metoder.