Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar).

Storleken på informationsmängderna i vad som finns tillgänglig på Internet idag gör att söktjänster närmast är en nödvändighet för informationsökning. Ibland kan det upplevas att det är svårt att hitta begärd information hos söktjänster utan att få fram en mängd oönskade sidor, så att man måste hitta relevant information bland dem och filtrera bort irrelevant information. Ett problem för många söktjänster är hur de ska kunna ta hänsyn till användarnas individuella informationsbehov och därigenom skapa förutsättningar för effektivare sökprocesser. Denna magisteruppsats handlar om användarnas upplevelser av informationssökning på Internet. Syftet med uppsatsen är att undersöka den problematik som finns när man söker information med hjälp av söktjänster på webben, användarnas syn på olika söktjänster och att även få fram förbättringsförslag.

With the Culture Survey 2009, the Cultural policy in Sweden has got a new direction. The new direction emphasises the importance of broadening the non-public funding for the cultural sector. The new direction opens up new phenomenon to establish themselves in Sweden. Crowdfunding is such a phenomenon. Crowdfunding is an online-method "by which the individual becomes financiers of projects and activities they have passion for" (Jakten pa? medborgarfinansiering, 11).

The thesis aims at, from a user perspective, examining how a group of industrial researchers understand the information seeking in their every day work. A qualitative method is employed. The empirical material consists of open-ended interviews with in all ten researchers. All of them work at the Swiss-Swedish Technology Company ABB's research laboratory in Västerås. The thesis is based on the opinion that the scientific knowledge production has become commercialised and that the scientific communication is going through certain changes.

Vi ville i vårt examensarbete undersöka om och hur elever på el- och energiprogrammet söker information på internet,samt använder sig av källkritisk analys och hur bra lärarna anser att de klarar denna uppgift. Vi sökte även svar på i vilken utsträckning eleverna undervisas i källkritik och hur de upplever att de fått undervisning i källkritik, samt vilka kunskaper de undervisade lärarna anser sig ha i ämnet och hur viktig de anser att undervisning i källkritik är. I vår undersökning har vi även jämfört om elever och lärares åsikter samstämmer eller ej. Undersökningen baserades på tio elevintervjuer samt fem lärarintervjuer. Intervjuerna har analyserats kvalitativt varefter de sammanställdes. Syftet med detta examensarbete var att ta reda på om eleverna använder sig av internet i skolan och hur de granskar den information/fakta som de finner.

Vi ville i vårt examensarbete undersöka om och hur elever på el- och energiprogrammet söker information på internet,samt använder sig av källkritisk analys och hur bra lärarna anser att de klarar denna uppgift. Vi sökte även svar på i vilken utsträckning eleverna undervisas i källkritik och hur de upplever att de fått undervisning i källkritik, samt vilka kunskaper de undervisade lärarna anser sig ha i ämnet och hur viktig de anser att undervisning i källkritik är. I vår undersökning har vi även jämfört om elever och lärares åsikter samstämmer eller ej. Undersökningen baserades på tio elevintervjuer samt fem lärarintervjuer. Intervjuerna har analyserats kvalitativt varefter de sammanställdes.

The wild boar (Sus scrofa) is since its recent establishment and increasing density a controversial species in Sweden. But the attitudes towards the wild boar are poorly documented so far. To improve this knowledge, a questionnaire was sent out to chosen people (n=400) connected to the management and/or land use activities. The study got 162 replies (reply frequency 40,5%) and the results show varying attitude trends among organizations and individuals, with some aspects coherent within groups and some not. Farmers and their organization showed the most negative attitudes towards wild boars, which was expected due to the practical and economic problems they suffer from this species. People involved with forestry were more positive to wild boars, probably because the species does not affect forest growth etc severely, and may even promote plant establishment by the rooting.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The objective of this Bachelor thesis is to analyze moving patterns in Norrköping?s municipality. The main aim is to analyze the migration to, from, and within the municipality of Norrköping, not only for the population as a whole but also for groups of special interest. Another aim is to compare migration patterns in Norrköping with those of other municipalities in Sweden.Several data sets have been used, each of them extracted from population statistics carried out by Statistics Sweden (SCB).Data mining using association analysis is used for finding the migration pattern within Norrköping?s municipality and several questions are examined using descriptive statistics.

The vegetation?s impact on erosion control is widely explored, even though research? results are scattered where it suggests a both positive and negative relationship between roots and erosion tendency. Research has measured the roots? impact on erosion by many different methods, hence the aim of this study is to offer a clearance of what factors play an important role in the choice of appropriate species controlling river bank erosion. I have therefore studied 17 articles concerning vegetation and erosion control, which were found in different databases such as: Web of Knowledge, Biological Sciences, Academic Search Elite and Google Scholar.

Ordet spel och dess betydelse är svårt att beskriva. Spel har många definitioner och studien kommer därför att använda ordet spel för att beskriva applikationer, datorspel, hemsidor och geografiska verktyg. Jag är uppmärksammad på att det finns stora skillnader mellan datorspel och exempelvis Google Earth och har inte som avsikt att klassificera dessa som samma. Dock kommer samtliga att beskrivas som spel eller teknologi, främst för att det underlättar läsningen. Idag använder allt fler personer dator och Internet.

Calculations of net present value are based on a discount rate, which requires knowledge about the company?s cost of debt. A common way to do this is by observing the company?s credit rating, when no credit rating is given it?s possible to use a synthetic rating model based on quantitative data to estimate a credit rating. Thus, the aim of this study is to increase the understanding of which quantitative data, in terms of key figures, that can be used to explain the given credit ratings for companies from the Nordic countries.In developing the model, key figures found significant in previous studies are being tested for whether or not they are applicable for companies from the Nordic countries.

Purpose: The purpose of this thesis is to clarify and evaluate the concept of scenario planning.Methodology: Our research methodology has a qualitative approach and uses deductive reasoning. The theoretical field of strategy formulation has been reviewed and in specific the concept scenario planning was unravelled and mapped. Thereafter, our model was tested in a case study where the empirical data was collected through personal interviews. Theoretical field: Literature and articles from the strategic management field have been reviewed with a focus on strategy formulation, scenario planning and Williamson?s theory for the creation of a portfolio for strategic options.Empirical base: Personal interviews and secondary sources such as financial reports, articles mainly from industry media and articles found in the databases ELIN and Affärsdata.Analysis: The analysis work constitutes the testing of our model for scenario planning, integrated into Williamson?s portfolio of strategic options for the future.Result: The work has resulted in a clarified model of scenario planning with links to strategic management schools.

Uppsatsen presenterar hur högskolestudenter och gymnasieelever av båda könen (killar respektive tjejer) hanterar informationssökning och källkritik på Internet i samband med studier. Syftet med studien är att se skillnader och likheter i tre sökaspekter (informationsbehov, sökstrategi och källkritik). Sedan vill jag se hur tre sökaspekter används av båda könen bland högskolestudenter och gymnasieelever. Undersökningen är en både kvantitativ och kvalitativ studie. Det kvantitativa inslaget bygger på enkätfrågor och öppna frågor medan det kvalitativa inkluderar intervjufrågor.

The web is a constantly growing medium that presumably plays an increasing role in public library reference services. In order to provide high quality reference service the librarians need to be able to master this medium. Therefore it is interesting to get an understanding of how librarians actually use the web. The aim of this Master s thesis is to investigate what web search tools are used by public librarians in reference service. Furthermore, the aim is to get an understanding of how the librarians think about those tools and what background factors influence their selection of tools.