Offentlig skulptur är en viktig del av ett samhälles/en stads offentliga miljö. Tillsammans med arkitekturen blir det samhället/stadens ansikte. 1960-talet var en brytningstid, konstdebatten tog fart i Sverige en ny generation konstnärer var på väg. De var gränsöverskridande både i fråga om uttrycksmedel och tekniker. Konsten fick en ny funktion, den skulle förmedla ett budskap den skulle ta ställning i samhällsdebatten.

De senaste åren har mjölkbesättningarna i Sverige förändrats. Det mest dominerande sättet har varit att hålla korna bundna men efterhand som mjölkgårdarna har rationaliserats och blivit modernare har det blivit vanligare att många lantbrukare ställt om till lösdrift. År 2007 bestämde jordbruksverket att alla nya stallar som ska byggas för mjölkkor ska vara lösdriftssystem, vilket innebär att våra bundna besättningar kommer försvinna i framtiden. Det här examensarbetet har ställt frågan till mjölkproducenter med bundna kor hur de ser på framtiden för sina besättningar. Idag (2011) finns det 348 100 mjölkkor i Sverige. Av dem står ungefär hälften i uppbundna system.

The web as an arena for news reporting and information sharing to consumers has grown for many years in the expense of the traditional newspapers. The revenue stream has however not followed the same transformation which has led to a remarkably lower profit when news and articles are distributed through the web. Banner advertising is a method that is commonly used by online magazines to generate profit where advertisers pay to expose their message. One method to measure banner ads effectivity, and indirectly, what the advertiser would pay, is through Click-Through Rate (CTR), how many clicks a banner ad receives in relation to the amount of banner views. One of the variables that play an important role in the banner ad effectivity is the placement of the banner ad.

The aim of this study is to from a gender perspective to examine whether spa is a place for both genders or it is focused on female spa visitors only. Also to study the organisation`s point of view of gender performances within spa tourism as well as to see spa organizations views on gender distribution.To be able to answer the questions, the qualitative method was used in our research. The method is relevant to our study since we sought to gain a deeper understanding of the phenomenon. During the data collection we have used previous researchs and qualitative interviews. Overall we had conducted four interviews, one of which was the personal interview, two were made by email and one by phone call.

In this day and age we carry out our purchases through different channels. We can shop our clothes and computers in a store or online. Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial success factors when going about selling groceries online.

This thesis aims to research how megacorporations are depicted in popular media by analyzing the video game Cyberpunk 2077. In this assignment I focus on how the narrative of said game discusses economic globalization, megacorporations specifically which is accomplished using a set of theories such as: exploitation, commodification and capitalist realism. The analysis is constituted using a modified version of narrative analysis in order to better suit my research field as well as presenting a clear and concise structure a reader can follow. This study concludes that Cyberpunk 2077 constructs a dystopian world with the megacorporations holding the political power where the majority is constantly oppressed by the 1% in power. Things that we find human are questioned and diminished in order to increase the profits of those in power which tends to be the megacorporations.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

The aim of this bachelor thesis is to investigate the lending of video games at the public libraries in Sweden. The thesis focused around a web survey, which was sent out to all public library directors, as its research material. The results were compared with those found in a master thesis by Olle Berg and Thomas Nyström from 2008. This was done to gain a better understanding of why the libraries provided video games. The other results of the survey were analyzed with a quantitative method.The results indicate that half of the responding libraries provide video games for borrowing.

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

The purpose of the study is to investigate the communication between exchange students and their host student trough Facebook. The study shows the importance of social cues and self-disclosure to maintain a relationship. The students? everyday use of Facebook helps them to remain connected to their social life locally and create new friendships. Cultural differences were shown in the way the students formed their expressions trough their messages to each other.

Vi har i detta arbete med hjälp av genomförda djupintervjuer, samt tidigare forskning i ämnet försökt att belysa åtta individers "resa" genom utbildningssamhället. Detta från ganska enkla förhållanden, till positioner som kan betraktas som tämligen unika sett till deras ursprung, samtid och samhällsklass. Vi har utifrån dessa personers berättelser sedan försökt knyta an till den allmänna samhällsutvecklingen, likväl som utbildningssituationen sett över tid. Detta för att på så sätt åstadkomma en helhetsbild i ämnet. Intervjumaterialet har sedan sammanställts i olika teman där intressanta beröringspunkter men även särskiljande drag lyfts fram.

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

Syftet med uppsatsen har varit att utifrån perspektivet att socionomer inom olika verksamheter är i behov av att veta hur ickeheterosexuella kvinnor känner sig bemötta i samhället ta reda på just de subjektiva beskrivningarna av detta. Detta har gjorts genom intervjuer med sex stycken ickeheterosexuella kvinnor i åldern 20 till 45 år. Materialet har visat att synlighet i media kan spela roll för samhällets attitydförändringar. De senare årens lagar har också av mina intervjupersoner upplevts spela roll för attityderna. Även ålder och generation verkar kunna spela roll när det gäller öppenhet och attityder till ickeheterosexuella kvinnor..

The reason for performing an Environmental Impact Assessment (EIA) is to incorporate environmental concern in different kinds of plans and projects. The purpose of such an assessment is to identify and describe direct, indirect and cumulative environmental impacts.Geographical Information System (GIS) is a tool that can be used to combine spatial extension of both sensitive areas and different environmental impacts in a quick and easy way. Because of that, descriptions of environmental impacts and motivation of different standpoints on a specific issue can be more correct and easier to make if GIS is used as a tool.Hence, GIS can contribute to improve the quality of Environmental Impact Assessments. If the benefits of using GIS are to out weight the costs, geographical information of satisfactory detail, actuality and accuracy need to be available at reasonable prices.In this paper, case studies are carried out for three different geographical analyses to investigate the use of GIS as a tool in EIA. From these case studies, more general conclusions about the benefits and limitations of using GIS for Environmental Impact Assessments are also drawn.