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1953 Uppsatser om Globalization Generation Y Advertising Messages Channels - Sida 62 av 131
Smarta lokala energisystem, Vision-Teknik-Tillämpning
The energy sector is facing an impending paradigm shift. Today?s technology enables the end-user to generate their own energy locally at home. Furthermore, recently developed storage technologies make it possible to balance energy demand with stored energy and integrate district heating with the local power grid. This means that in the future heat and electric power will interact and energy flows is converted over energy boundaries.
Standardiserande CAN drivrutiner
This master thesis project will describe and evaluate the interfaces between applications and Controller Area Network, CAN, interface boards from different manufacturers. The interfaces have corresponding functions but the usage of parameters is different. The simply communication of sending and receiving messages is more alike than the supplementary functions between the different interfaces. The CAN communication is more controlled by the CAN protocol and is therefore more alike. The evaluation shows differences and similarities between different interfaces and also difficulties and options to translate them.
Barns individualism i en kollektiv förskola
Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.
Kommunikation i kulturens tjänst : En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014
Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..
Barnsexturism : Globaliseringens påverkan och researrangörernas förebyggande arbete
Syftet med denna uppsats är att undersöka huruvida globalisering kan sättas i sammanhang till existerande problem med barnsexturism samt att undersöka hur svenska researrangörer arbetar med att ta socialt ansvar i sina verksamheter för att förebygga och stoppa barnsexturism. Studien utgår från tidigare forskning i ämnet samt två teorier om globalisering och CSR, Corporate Social Responsibility Vi har i denna studie använt ett kvalitativt tillvägagångssätt. Vi har utfört två kortare intervjuer, en med ECPAT Sverige och en med Ving. Vi har även genomfört textanalyser på noga utvalt material från ECPAT Sverige, Apollo, Fritidsresor och Ving. Resultatet av studien visar på att det kan finnas en relation mellan globaliseringen och problemen med barnsexturism.
Bio min bio: En fördjupning kring kunders reaktioner till ett erbjudande ur ett upplevelseperspektiv
In the end of the 20th century, there was an increased interest in creating customer experiences, especially in the service sector. At the same time, the number of visits to the Swedish cinemas is decreasing due to new distribution channels on the market. This study aims to deepen the knowledge of customer reactions towards offerings with an experience approach, by studying similar reactions in cinema visitors. Furthermore, the study examines the contagiousness of the emotions elicited by the experience. The study approaches the problem by using a quantitative method by conducting a survey of cinema visitors.
Bolibompa-draken behöver inte springa hem längre : En studie i hur anställda på Barnkanalen upplever anpassningen till det nya medielandskapet
Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.
Vad håller vi egentligen på med? : en studie som granskar användandet av pedagogisk dokumentation utifrån förskolans uppdrag
In this study, we aim to analyze how the terms documentation and pedagogical documentation respectively are portrayed in the curriculum (skolverket 2010) as well as in the curriculum complementary material (skolverket 2012). The analysis is performed by use of critical discourse analysis. We used published research as a theoretical base to analyze the empirical data against. Our aim is to increase the understanding of how the terms documentation and pedagogical documentation are used in the various policy documents and what messages these documents relay concerning the aforementioned terms.We aim to give some answers to the following questions:How to interpret the term documentation in relation to the term pedagogical documentation.How to interpret the ways the terms are promoted in the policy documents. We conclude that the term documentation is vastly more open to interpretation than the term pedagogical documentation. We note that the curriculum exclusively use the term documentation and stress the importance of using a variety of documentation forms.
Den konstruerade verkligheten : En studie om porträtteringen av män och kvinnor i filmtidningen Cinema
There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.
Att lova guld och grön energi : En diskursanalys av svenska energibolags CSR-rapporter
The environmental situation is becoming increasingly critical. The energy sector and other industries have a big impact on our climate and the public is raising their voice for companies to admit their responsibility towards the environment and society. Companies engage in corporate social responsibility (CSR) and happily disclose their responsible performance in annual reports. But what messages are they conveying in their CSR-reporting, and what attitudes towards CSR can be found underneath the explicit content? The aim of this study is to discover which discourses exist in CSR-reports from Swedish energy companies, and how these discourses operate.
Mobil handel, tillit & sociala medier : En kvalitativ undersökning i hur sociala medier påverkar tillitsskapandet i samband med mobil handel
Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.
Vård och handhavande av kompetens : kompetensutveckling i Sverige och England
Background: Competence development has become more important since the pressure on effectiveness is increasing and organisations are expected to constantly improvement. The design of the competence development activities is governed by the strategy which in turn will affect the outcome of the same. A knowledge intense business in which changes recently have taken place is healthcare, a business in which competition also has increased as a result from globalization. Due to this, it is highly important to take care of and improve the competence of individuals. According to this, we have found that healthcare is an interesting business to study with regard to competence development.
Hur skapar man en funktionell och beständig dörrmiljö? : En närmare studie av ståldörrar
Today?s construction buildings contain more advanced technologies than before. The development of newer and stricter regulations to the construction industry makes the door environment more and more complex.In large construction projects the door environment is held up as a major challenge to get to in a good way. It turned out after a discussion with one project manager and a site manager at NCC, that the door environment is difficult to get right in major construction projects and it often causes many error reports in to the aftermarket after that the final inspection is completed.Interviews have been done with key figures in the building process at NCC and Akademiska hus. A study on a university building for around 3500 students and with 300 workplaces was made.
Letar Svenska kyrkan på rätt ställe? : - en kritisk diskursanalys av Svenska kyrkans reklamkampanjer
AbstractAim: The aim of this essay has been to study how the Swedish church has created the image of their religious activity through media. This has been by studying the three commercial campaigns launched by the Swedish church during the years 2000, 2001 and 2003. Questions asked are: How has the Swedish church chosen to profile it self? Which discourses can be recognized in the campaigns? Which messages has been communicated through the campaigns? How has these discourses created the image of the Swedish church?Method: The methodological framework is critical discourse analysis inspired by Norman Faircloughs? three-dimensional model. Thirteen images all part of the campaigns are analysed using a semiotic method.
Internprissättning : Bevisbörda, dokumentationskrav och rättssäkerhet
As the globalization of companies increases day by day, the need for a clear and comprehensible legislation to overcome the problems with transfer pricing transactions increases as well. Incorrect pricing in transfer pricing situations between companies with close economic ties to each other makes countries risk parts of their taxation income.Swedish legislation uses the internationally accepted arm?s length principle to regulate the transfer pricing transactions. Through the correction rule, the rule is upheld that the pricing between two companies with close economic ties to each other must apply to the same conditions as it would have been if it was between two companies without close economic ties to each other.To ensure that enough material is provided to base the assumption whether or not the correction rule has been followed or not, Swedish legislation provides a number of paragraphs to regulate the matter. The legislation is spread all over and is hard to interpret.