TITEL: Gerillareklam ? Från scratch till renodlad gerillakampanjFÖRFATTARINNA: Jessica GustavssonKURS: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vid Göteborgs universitet.TERMIN: Vårterminen 2009HANDLEDARE: Jan StridSIDANTAL: 56 sidor exklusive bilagorSYFTE: Syftet är att undersöka hur Miami arbetar med kommunikation och kommunikationskanal samt målgrupp vid framtagandet av en gerillakampanj.METOD & MATERIAL:RESULTAT: Vid framtagandet av en gerillakampanj gör Miami först en målgruppsanalys. Utifrån den information sommålgruppsanalysen bistår med anpassar Miamikommunikation samt kommunikationskanal eftermålgruppen. Målet med detta arbetssätt är att leverera nya, kreativa och målgruppsanpassade kommunikationslösningar för sina gerillakampanjer. Studiens resultat visaräven att gerillareklamens kommunikationsformer är mer okonventionella i jämförelse med traditionella reklamformer..

In the West, travels are often regarded as a given. When tourism is studied it sometimes sounds as if all people have the opportunity to go on vacation when they want and wherever they want. That is not the reality for all. There are laws and regulations on visa requirement which makes it harder for nationals of certain countries to travel on holiday abroad. This essay examines the situation for residents of countries outside the EU and the Schengen Agreement.

This thesis describes teh solution of two problems regarding safety on powered lawnmowers; protectning the users from injury when using the lawnmower in slopes, and when cleaning the cutting blade.The task was carried out through initial studies on a representative lawnmower. A generation of ideas followed with an evaluation to select the best solution. The winning concept was further developed to reach acceptable performance. The word resulted in a functioning prototype utilising an original way of detecting inclinations without incorrect signals. It c an serve as a platform for further development into a product.The work gives insightful experience of solving real-world problems, and especially to deal with situations where several variables and their effects are unknownPlease note that several parts of the work are confidential, and have therefore been removed from the thesis..

Watching television (TV) has been given a new meaning, you don?t have to book a specific time, a specific date if you don?t want to miss the program you were planning to see. In Sweden now days we can watch TV in lot of different ways, whenever we choose to do so. In this thesis I attempt to explain and document the process of shaping a tvformat, the development and adaptation to a time when the TV medium is in a change. Plus a look at how the television audiences relate to their use of it.

This research is about different perspectives, offered by three mother tongue teachers, one principal and also featuring a representative from Skolverket, on the subject: teacher legitimation for mother tongue teachers, mother tongue teachers opportunity for competence education and the future of mother tongue education in Sweden.The theoretical framework is mother tongue language, globalization, the post-colonial theory, power and social inequality. A qualitative approach was used including five interviews taken place in Stockholm, the results does not however represent the whole country nor the community of Stockholm itself.The result shows that mother tongue teachers thinks the teacher legitimation does not mean anything regarding their already low-status. Even principal and representative from Skolverket express their concern towards the 'non-demand' for mother tongue teachers to get their legitimation and they feel there is a lack of ambition from decisonmakers to include the mother tongue teachers.As per today there is no higher education for mother tongue teachers leading towards an exam. Mother tongue teachers are worried about their future although principal and representant takes a bright outlook. .

A reading campaign, Läsrörelsen The Reading Movement took place in Sweden 2000 until 2002. It was started by some adult educationists, and was supported by over 120 organizations. The aim of my study was to examine which messages the campaign wanted to mediate. As the campaign meant that reading was important for democracy, I wanted to study if there was any public debate about reading around 1900 when the democracy process had just started in Sweden. I have also studied if reading is regarded in the same way by the rulers of Sweden as it was by the campaign.

How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.

The purpose of this qualitative case study is to explain and discover how a Swedish commune works with their external crisis communication during a large crisis. The case study revolved around a simulation exercise with Mjölby commune that was and organized by the company VSL Systems AB. The study addresses the difficulties that arise within the crisis communication, and shows witch factors that are important to consider, when you are responsible for an entire community.Our result shows that the relationship with media could be utilized in a better way and both parties could benefit from cooperation. The commune could have used varied communication channels to create more effective crisis communication which had reached a bigger group of people. The information was not adapted to the different groups to the extent it could have been..

We have left the industrial society, and instead, we live in a post-industrial knowledge and information society. It is often said that industrial production has disappeared or that it has changed greatly. This means that fewer are employed in the manufacturing sector while the service sector is increasing, resulting in that the boundaries between production and administration decreases. The production goes from mass production to more flexible and specialized solutions. This puts greater demands on the logistics chain that continually need to work to meet customer requirements.

This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.

During recent years, financial innovation has given rise to numerous structured investment opportunities aimed towards the general public. These have enabled private investors to engage in high-risk investments offering as much as 400 per cent leverage while oftentimes not fully having grasped the risk involved. The issuers of these securities have been criticized for using advertising of a too aggressive and misleading nature.By presenting 819 potential investors with two different investment opportunities yielding the same return over a six day period, we have aimed to assess whether the inclination of being affected by judegmental heuristics varies with factors such as knowledge, overall attitude towards the asset class, risk appetite and experience from previous investments.We have observed that investors' perception of the attractiveness of an investment can be distorted by altering the information presented to the investor. However, our findings show that this tendency decreases with an increased level of knowledge, experience and risk appetite..

Citizenship and immigration policy are controversial aspects of the European integration project. Fourteen years ago Roger Brubaker stated that the vital differences between German and French citizenship policy were unthinkable to harmonise. This paper therefore seeks to investigate whether the old image of the two countries are accurate. By evaluating citizenship and immigration policies in today's context with the increasing influence of European Union policy I here present a more correct picture of the situation in both countries. Partly to see how the harmonisation has come this far.

Before the autumn term 2011 the Swedish compulsory school adopted new syllabuses in relation to, inter alia, religion. Changes within the religion topic have historically been a heavily debated issue among decision-makers, interest groups and the church, where the role of the Christianity has been particularly controversial.The main purpose of this study is therefore to investigate how the Swedish compulsory school?s teaching of Christianity has changed over the years. I have in order to conduct this study applied a descriptive method as well as a content analysis. The Swedish compulsory school?s current and historical syllabuses in religion have served as basis for this study.The outcome of this study clearly shows that the Christianity has received less influence to the benefit of other topics.

Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ?The Carlforsska experience?. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ?The Carlforsska experience?.

This essay will focus on video and computer game violence. We hope to uncover, with the help of semiotics, according to Barthes design, if this kind of violence can have a negative effect on youth and adolescents. How intense is the violence and how graphic is it?. PEGI is the European measurement for game age limits.