ABSTRACTInternet use in Sweden is among the highest in Europe. The increased availability and use of the Internet has changed people's behavior patterns. This, in turn, has made many companies choose to offer their products and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global environment that is digitizing at a rapid pace.

AbstractThis literal review intended to assess and shed light upon if west-centric feminism justifiesthe neoliberal globalization that reproduces the reproduction of inequality in the world.The result indicated that sex is not sufficient to categorize a universal group of women andthat other aspects of social structures such as class, caste, ethnicity, race, religion and ageshould be included in transnational feminism, and that this discourse needs to becharacterized by contextual understanding of culture and power. Neoliberalism has createdspace for personal freedom and choice, but all do not possess the same conditions to utilisetools to attain positive progress in regard to these choices. Furthermore, this study hasrevealed that feminism is subordinate to the globalization of neoliberalism and that thepost-feminist trend could be perceived as being discrepant with a progressive transnationalfeminist movement..

Hype är inte ett nytt fenomen. Historiskt sett kan man identifiera flera produktlanseringar som lyckats skapa en hype bland människor. Vare sig det handlar om en spontan reaktion eller skicklig marknadsföring återstår det faktum att vissa produkter sprids betydligt mer än andra. Detta tycks leda till ett speciellt beteende hos konsumenterna..

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

This study aims to map out the degree of mediatization present in the communication between Swedishpublic service journalists and politicians in the 2014 election campaign. In doing so we chose to look at thepresence of media logic in their communication with each other. Specifically, we have used the pre-electioninterviews with the party leaders from Sweden?s two biggest parties. Furthermore, we have chosen to focuson Sveriges Radio, the Swedish public service radio company.Sveriges Radio concists of four different radio channels, of which we have chosen to focus on the channelsP1 and P3, the first having a somewhat more ?serious? profile, focused on producing quality news and otherjournalistic products, while P3 is leaning towards a younger audience and describes its own work as ?soft,humorous and important radio?, mixed with music and other forms of entertainment.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work.

Syfte och frågeställningarMitt syfte är att kartlägga knyttebarns föräldrars bakgrund inom friluftsliv och att se om intresset för friluftsliv förs över från generation till generation (går i arv).Jag vill veta mer om vilka förväntningar föräldrar har på sina barns deltagande i Friluftsfrämjandets barnverksamheter och se om dessa förväntningar stämmer överens med den forskning som visar hur friluftsliv och naturvistelse påverkar barn.Frågeställningar:? Vilken friluftslivsbakgrund har föräldrarna till barn i Knytt?? Överförs friluftslivsintresse från generation till generation?? Vilka förväntningar har föräldrar på skogsknytteverksamheten?MetodJag valde att göra en kvalitativ undersökning via enkät. Sammanlagt var det 20 familjer som deltog i min undersökning. Enkäten riktade sig till föräldrarna i två knyttegrupperResultatUndersökning visar att alla medverkande med barn i knytt har ett intresse för friluftsliv. De flesta av de medverkande kommer från hem där intresse för friluftsliv fanns och de hade börjat utöva friluftsliv i tidig ålder.

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..

Syftet med denna uppsats är att ge en ökad förståelse för hur dagens unga medarbetare skall ledas i det dagliga arbetet och vad som motiverar dem att arbeta. I uppsatsen kommer ämnet Generation Y diskuteras och huruvida det går att tala om den gruppen människor som en kategori eller inte. Generation Y är en populär benämning på de unga vuxna som är födda mellan åren 1984-1994.Under avsnittet tidigare forskning och teoretiska perspektiv kommer Generation Y presenteras närmare med de egenskaper som anses vara typiska för de som tillhör den. Tre ledarskapsteorier presenteras för att ge en ökad förståelse för de begrepp som används i studien. Även en kortare beskrivning av den svenska arbetsmarknaden kommer att presenteras.Uppsatsen är en explorativ studie med en kvalitativ metod.

Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work.

Aktörer inom fastighetsbranschen har visat stort intresse att möta den nya Generation Y och söka kunskap inom marknadsföring mot dessa. Aktörerna efterfrågar kunskap för att bygga långsiktiga kundrelationer, där bostadsbristen inte är lika utbredd som i storstäderna. Syftet med denna studie är att analysera om engagemang, förtroende och lojalitet är avgörande faktorer vid skapandet av långsiktiga kundrelationer med Generation Y. Vidare presenteras teori angående vad som ligger till grund för långsiktiga kundrelationer. 103 respondenter har medverkat i en internetbaserad enkätundersökning där svaren har analyserats i det statistiska analysverktyget SPSS. Följande analyser har genomförts: korrelationsanalys, faktoranalys, regressionsanalys samt klusteranalys.

Image editing software offers unlimited possibilities to alter an image. Provided that digitalinnovation is not altogether positive, it is important to develop knowledge of its negative sides. Thispaper examines the use of digital image processing from a critical IS perspective. Throughqualitative interviews with professional retouchers, the study provides a picture of their ethicalrelation to the software they use for retouching images in advertising. Though, it turns out that thecustomers who order the retouching holds responsibility for what is altered.

Over 90% of forestry work is carried out today by contractors, thereforeclear agreements between the client and the contractor it is of utmostimportance. Contract Packages for work within the forest sector (APSE) is acollection contract templates that the industry jointly developed for thispurpose. The purpose of this thesis is to examine how forest contractors doto keep themselves updated of the current laws and government regulations,which channels are available to accomplish this and what possible obstaclesmay occur. 20 interviews were conducted with contractors engaged inlogging. The results show, among other things, the availability of and whichchannels most contractors use out of which aggravating circumstances existand how strong they are perceived and what is expected of the client in thisregard..

Under de senaste 100 åren har världens befolkning ökat avsevärt. Sveriges åldersfördelning har sedan 1930-talet påverkats av tre perioder med höga födelsetal som har mynnat ut i tre generationer; Rekordgenerationen (1941-1960), Generation X (1961-1976) och Generation Y (1977-1992). Dessa generationers värderingar relaterade till arbetet skiljer sig på flera punkter vilket ligger till grund för denna uppsats. Syftet med uppsatsen är att jämföra olika generationers värderingar relaterade till arbetet i tre fastighetsbolag och undersöka vilken påverkan generationstillhörighet kan ha på dessa värderingar. Problemformuleringen lyder enligt följande; Hur stor påverkan kan generationstillhörighet ha på värderingar relaterade till arbetet i fastighetsbolag? För att öka förståelsen i ämnet har vi inlett den teoretiska referensramen med att presentera karaktärsdrag för varje generation, därefter har vi redogjort för deras värderingar angående karriär, arbetstillfredsställelse och motivation samt ledarskap.