CSR, det har jag aldrig hört talats om!
En studie om anställdas förhållningssätt till CSR
Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work. When communicating at ABB, it is done based on the communication process and other theories of how communication should appear and function.ABB uses the tree main types of channels, verbal, written and electronic, and combines these to be as efficient as possible.In summary, we see that communication at ABB contributes to the organization functions. If the communication would not exist, we believe that a functioning ABB also would not exist. A functioning internal communication is not only important for ABB, it is important for any large organization. Once communication is working, we mean that the organization also works and we think that ABB and all other large organizations should work like this.Internal communication creates opportunities and is the key to success!