The purpose of this study is to examine a preschool's work to counteract traditional gender roles, which strategies are used and how norms about gender roles are produced and treated. The study also examines whether the preschool has an intersectional perspective in it's gender work, which analyzes how they relate to other categories such as ethnicity, race, class, age and sexuality in their work. I have been observing and conducting four interviews with teachers at a preschool with a gender profile. In my analysis I have used Foucault's theories about discourse and power. The results show that the informants had a high awareness of gender and that the main strategies used were: an individual perspective, seeing the individual and not the sex, and a gender-neutral strategy, removing everything that is gendered, for example, in language and environment.

Given the turbulent situation in the Swedish media industry few researchers have turned towards the view of the situation from the perspective of the journalist who is in many ways under pressure. This study therefore aims to take this perspective by combining recent research in the media field with proven theories in the field of motivation. Through deep interviews with eight journalists active in the general news reporting area, the most important factors in terms of their motivation have been suggested and analyzed. There is a distinction between different types of motivation including intrinsic and extrinsic aspects. The intrinsic factors include investigational journalism and the social part of doing research.

We live in an exciting society, characterized by continuous changes and challenges. The effects of the globalization are widespread. The continuous flow of people, capital and goods follows in the wake of advances in communications, transport and information technology, resulting in a changed situation for different stakeholders in the society. This situation leads to increased cooperation and exchange, but also increased competition. The primary means of collecting empirical data for this study was interviews and a document study.

This report is about logistic efficiency in companies without own production. The authors have interviewed employees working at two companies, Telias store in Skärholmen and Orion Diagnostica AB. The purpose of the report is to find out which logistic functions the two companies are using to create efficiency.Today?s markets are more global. Different parts of a product can be made in different parts of the world.

Aim: The nuclear accident in Fukushima, Japan, raised global criticism against nuclear power. In Sweden, the criticism has not been very visible and the government now allows a renewal of the nuclear power plants. The purpose with the study is to have a closer look on how Swedes in position of power motivate their positive attitude to nuclear power and how they conduct themselves to each other and to their opponents. The rhetorical perspective will be in focus for the analysing.Method: Four different artifacts represented by Swedes in position of power having a positiveattitude to nuclear power were chosen. Three rhetorical theories (the rhetorical arena, stasis andethos, pathos and logos) were used with the research question in focus.Result & Conclusions: The analyses resulted in conclusions about the strategies used by the participants such as: the importance of contexts, meaning for example that the greenhouse effect legitimizes nuclear power as a source of energy with important benefits.

The trend of social media is a global hit and now both individuals, businesses, celebrities and politicianshave their own social media pages, which means that the visibility increases and focus lies on what'swritten and published by the person. Mediated communication are everywhere around us and affects theway we communicate with each other and also the way we look at ourselves and most importantly how weportray ourselves. The individual's perspective has become a relevant issue with the rapid moderndevelopment. One's cultural identity can be seen as a life-long project.The purpose of this paper is to do an in-depth text analysis to examine how Swedish politicians constituteand construct identities, with a focus on "the self" and the "mediatization self" on the micro-blog Twitter.The theoretical ground for this study is from a discourse analysis point of view that focus on ?the self? andthe ?meditization self?.

Even though terrorism has been on the political agenda for several years there is no general accepted definition of the phenomena of terrorism. Several scientist do also apply that terrorism have changed after the 9/11-attacks. The purpose with this thesis was to analyze and compare the image of terrorism represented by the United States, United Kingdom, Sweden and Norway, in an attempt to draw conclusions about similarities and differentials. The material that was used was these four nations individual counter terrorism strategy. This was made by using idea analysis and self constructed dimensions based on earlier science about security, terrorism and international law.

The purpose of this examination was to make a qualitative study focusing on children's influence from a gender perspective. The study is based on interviews. We wanted to investigate teachers' perception of children's influence in the preschool.Earlier research on children´s influence and gender has also helped us in the conclusion of this examination.The survey consists of ten interviews with teachers of varied work experience in the preschool. We also chose to interview teachers in other positions, since this is often the case in preschools today. From the result we can see that there are different levels of skill and awareness regarding the topic of children's influence from a gender perspective.

Den svenska app- industrin befinner sig i ett skede där flera framgångsrika appföretagutvecklas. Det flesta av appföretagen klassar sig som born globals även fast de intealltid innehar marknadsandelar utanför Sverige men där deras tekniska grund tillåter deatt ha en global marknadsnärvaro. Men att göra dess marknadsnärvaro till enmarknadsandel är en process som kräver mycket mer än att bara kalla sig för bornglobal. Entreprenörer måste fylla en stor roll när det kommer till att skapa dessamarknadsandelar, där entreprenören även måste ta viktiga beslut i bland annat valet avinvesterare eller riskkapitalister, vilket kan bidra till att öka chansen för appföretagenatt bli framgångsrika globalt.Den teoretiska referensramen som används för att komma underfund med problemethar huvudsakligen varit, born global teorin, Nätverksperspektivet och InternationelltEntreprenörskaps teori. Där man även kan hitta underrubriker under några teorier.I analysen har vi analyserar vår teoretiska referensram med det empiriska insamladedata för att tillsammans kunna få en slutgiltig analys genom att kombinera teorin,empirin och våra egna tankar.Vi har kunnat dra slutsatsen att det är viktigt för Svenska appföretag att knyta till siginvesterare och riskkapitalister med kunskap och nätverk för att kunna lyckasinternationellt.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

Den svenska app- industrin befinner sig i ett skede där flera framgångsrika appföretagutvecklas. Det flesta av appföretagen klassar sig som born globals även fast de intealltid innehar marknadsandelar utanför Sverige men där deras tekniska grund tillåter deatt ha en global marknadsnärvaro. Men att göra dess marknadsnärvaro till enmarknadsandel är en process som kräver mycket mer än att bara kalla sig för bornglobal. Entreprenörer måste fylla en stor roll när det kommer till att skapa dessamarknadsandelar, där entreprenören även måste ta viktiga beslut i bland annat valet avinvesterare eller riskkapitalister, vilket kan bidra till att öka chansen för appföretagenatt bli framgångsrika globalt.Den teoretiska referensramen som används för att komma underfund med problemethar huvudsakligen varit, born global teorin, Nätverksperspektivet och InternationelltEntreprenörskaps teori. Där man även kan hitta underrubriker under några teorier.I analysen har vi analyserar vår teoretiska referensram med det empiriska insamladedata för att tillsammans kunna få en slutgiltig analys genom att kombinera teorin,empirin och våra egna tankar.Vi har kunnat dra slutsatsen att det är viktigt för Svenska appföretag att knyta till siginvesterare och riskkapitalister med kunskap och nätverk för att kunna lyckasinternationellt.

The essay deals with gender aspects on climate change adaption. The aspects consist of the fact that women in Sweden drive cars less than men, and that women in the developing world are more affected by natural disasters arising from global warming. This study was carried out in the municipality of Huddinge, a suburb to Stockholm, by interviewing one Agenda 21 coordinator, one planner and one student in genderstudies. I also attended a meeting in the Committee for built environment in the Huddinge Municipality, to ask the politicians questions and observe gender structures during the meeting. The results also consist of a search for gender-related words in the documents used in the essay.The results are analysed using ecofeminsim, a theory that connects woman subordination and environmental destruction.

The purpose with this thesis was to study the special pedagogical perspectives that stood out in documents written by the special teachers in preschool. In order to maintain the thesis research questions a text analysis was carried out on the document ?Handledningssamtal? that was used by the special teachers in their contact with the teachers in preschool. The documents were analyzed based in the special educational perspectives and the results and measures from the analysis were divided into three levels; individual, group and organizational level. Finally a study of the connection between the analysis and the measures was carried out and the result was reported in a typology schedule inspired by earlier research.

This paper aims to examine what reading books convey as normal for first grade children. The question at hand is to find out what children's reading books convey as normal within the context of intersectionality with a focus on sex, class, culture and "race". Text analysis of two reading books has been conducted, using discourse analysis with an intersectional perspective. In analysing the texts, selected sections from the books have been examined using the method of close reading. Within the context of intersectionality, classifications have been made and selected according to the categories sex, culture, class and "race".

Authors: Tobias Nilsson & Vedad LjeljakSwedish title: A case of a football club?s brand. En fallstudie om en fotbollsklubbs varumärke, ?Kall hjärna, varmt hjärta och rena händer?AbstractPurposeThe purpose of our study is to understand brand building of a Swedish professional football club. MethodThe method that has being used in the essay is a qualitative study where we have used semi constructed interviews to create a deeper understanding for brand building in a football club.