[inget abstract finns].

SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

This essay is written within my education for Technical Officer in the Swedish armed forces. The essay describes the alternative fuels that the Swedish armed forces can make use of if the supply of fossil fuels is insecure. The alternative fuels that are described and compared are; Synthetic diesel, Organic diesel, Methanol and Ethanol. The essay describes the process of producing the alternatives, the need for modification and the economics for each alternative. The alternatives are compared and assessed for their ability to secure the supply of fuel to the Swedish Armed Forces.

I den ha?r uppsatsen fo?rses la?saren med en uppfattning om vilken roll nationella kulturskillnader spelar i globala virtuella team besta?ende av Generation Z. Vi fokuserar pa? dimensionen individualism-kollektivism, och gruppdynamik i globala virtuella team ur fo?ljande perspektiv; fo?rtroende, o?msesidigt beroende, kommunikation, samt relations- och uppgiftsrelaterade konflikter. Utifra?n va?r litteraturgenomga?ng formulerar vi tva? hypoteser; 1) att nationella kulturer ha?ller pa? att fo?ra?ndras, och 2) att nationella kulturskillnader inte upplevs existera la?ngre, vilka vi underso?ker genom en kvantitativ enka?t som skickats ut till studenter fra?n hela va?rlden.Va?rt resultat visar pa? att skillnader i nationell kultur har minskat inom vissa omra?den, som kommunikation och konflikthantering, medan de fortfarande a?r na?rvarande na?r det kommer till fo?rtroende och o?msesidigt beroende.

When a person of the older generation in a family owned company wish to transfer his ownership to a person in the younger generation this can be done through a succession of generation. Different methods can be used to proceed with such a matter, selling the company shares for a price below the market value is one example of this.When the owner transfers shares to a person in the younger generation, either as a gift or by selling them to a price below the market value, the provision in the 7th chapter 4 § ÄB can be applicable. This provision establish that; when a gift that has been given during the grantors lifetime and when the purpose of this gift is to be equivalent to a testament, the gift shall be returned to the receiver if this action confines with the direct heirs statutory portion.A gift is to be equivalent to a testament when the giver had the intention to arrange the succession when the gift was given away, and when this gift did not amount to any economical sacrifice for the giver. There are two situations which causes a gift to be equivalent to a testament. The first situation arises when the gift is given by the giver right before his death, on his deathbed so to speak.

Vi har valt att undersöka den pågående generationsväxling som sker på arbetsmarknaden, den äldre generationen börjar nu gå i pension och den yngre generationen börjar i allt högre grad röra sig in på arbetsplatserna. Ämnet har länge legat till grund för forskning och det har förutspåtts att de stora pensionsavgångarna skall leda till stor arbetskraftsbrist. Detta är inget som vi ser på dagens arbetsmarknad utan det är istället arbetslösheten bland unga som är det mest framträdande. Forskning om det förmodade generationsskiftet har länge vart aktuellt, men verkar nu börja närma sig i och med att pensionsavgångarna beräknas tillta. Samtidigt som de yngre årskullarna börjar minska i antal.

Intresset för lyxprodukter har ökat runt om i världen vilket också blivit allt mer framträdande i Sverige. Marknaden för lyxprodukter har de senaste åren förändrats och banat väg för en ny kategori av lyx tillgänglig för en globalt växande medelklass. Den nya kategorin benämns ofta som new luxury vilket innebär en åtkomlig kategori av statusgivande produkter som är lägre i pris än de traditionella lyxprodukterna. Allt fler lyxföretag väljer att expandera för att kunna nå en bredare kundbas och tillämpar därför produktlinjeutvidgning eller varumärkesutvidgning. En alltför omfattande expandering kan dock innebära risker eftersom den uppfattade exklusiviteten hos ett lyxföretag kan gå förlorad.

Forest as an investment alternative has become more and more popular over the last few years. Between the years 2004 and 2007 increased the price level on forest land with 70 percent in Jämtland. In this thesis a comparison has been conducted between forest in Jämtland and an investment in the stock market. The risk in the two investment alternatives has been included in the comparison. The thesis includes two different studies between the two alternatives.

Pigs kept for meatproduction are often surgically castrated to prevent aggression and boartainted meat. Castration without analgesia and anesthesia is painful and causes a lot of stress to the pig. There are alternatives such as to surgically castrate the male pigs with analgesia and/or with anesthesia, immunocastrate or keep them as intact males. In Sweden the most common practice is to surgically castrate the pigs before they are seven days old. The impact on the pig is that the incision causes pain and stress, which may lead to changes in behaviour, reduced appetite, reduced growth and a higher risk of infections.

This report summarizes a Bachelor Degree Project in Integrated Product Development,carried out during the spring semester in 2007 by three students at the Product Design Engineering programme at the University of Skövde. The project was performed as an assignment for KinBag ab, a sister subsidiary to Kinnegrip ab in Lidköping, who develop,manufacture and market the golf bag KinBag, a bag with an integrated wheel carriage system. The purpose of the project was to redesign the golf bag to attract a target group consisting of golfers aged between 20 and 40.The layout of the project was as follows: The project began with a feasibility study where different problems were identified with the basis of a market research which eventually was summarized in a dynamic specification of requirements. The feasibility study was followed by a generation of ideas which contained everything from sketches to simple mock-ups with an intensive amount of thoughtful brainwork and information gathering in between. This ledto the development of a number of design concepts, both on an overall level and on different parts of the golf bag.

Vi har valt att undersöka den pågående generationsväxling som sker på arbetsmarknaden, den äldre generationen börjar nu gå i pension och den yngre generationen börjar i allt högre grad röra sig in på arbetsplatserna. Ämnet har länge legat till grund för forskning och det har förutspåtts att de stora pensionsavgångarna skall leda till stor arbetskraftsbrist. Detta är inget som vi ser på dagens arbetsmarknad utan det är istället arbetslösheten bland unga som är det mest framträdande. Forskning om det förmodade generationsskiftet har länge vart aktuellt, men verkar nu börja närma sig i och med att pensionsavgångarna beräknas tillta. Samtidigt som de yngre årskullarna börjar minska i antal.

With growing economies and better living standards in many parts of the world today, there is a need of expanding the capacity of generating electricity. The alternatives for renewable energy technologies are not fully developed and have still some problems to conquer.The company Minesto has developed a technology that is called Deep Green. It is designed to gain electricity from tidal currents. Deep Green works in a similar way as a kite that is attached to the seafloor with a moving wire. It contains of a wing that moves due to the water current.

I chose to do this work because I believe that today?s industrial designprofessionals lack in their task of creating aesthetic experiences and aestheticdiversity.With my work, I want to question why the majority of today?s technical, massproducedeveryday products have such a similar design expression, andwhy alternatives are so few. Most of all, I take a critical attitude to today?sstereotypical industrial design aesthetics that I would describe as technical,masculine, and unnecessarily complex.I have designed a number of products that show alternative aesthetics in thissegment and as such I have chosen the vacuum cleaner. The idea is that mydesign will serve as an eye opener and demonstrate that there are alternativesto today?s homogeneous market.The result is three vacuum cleaners claiming three alternatives to currentofferings.

During the latest 50 years, the Swedish porcelain tableware industry has gone from being rather successful to experience significant problems. Our empirical study attributes these problems to underlying changes in consumer buying behaviour, whereas current generation theory supports our findings. The younger generation has significantly different preferences compared to older generations, with less focus on quality and more focus on variability, and there is reason to believe that these findings also are applicable to other consumer purchases. The successful porcelain companies of tomorrow will be the ones that continuously can adapt to these and further changes in consumer buying behaviour..

The aim of this study was to investigate which situations haemodialysis patients consider as the hardest for avoiding fluid intake. The data collection was performed with a questionnaire which was distributed to haemodialysis patients who fulfilled the inclusioncriteria. Of 158 haemodialysis patients 103 haemodialysis patients chose to participate in the study. The participants were chosen from different dialysis centres (n=12) in north and south of sweden, excluding the middle of Sweden. The questionnaire that was given out consisted of 32 situations, the response format included nine alternatives, that included different kind of difficultes.