The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas.The study uses a qualitative research method since the phenomenon studied is complex and requires deep understanding. A total of 16 interviews took place. Seven clients were interviewed by phone and nine clients participated in a personal interview face-to-face.

Society has an obligation to offer parents support of various types, an example of such a support is ?parent support?. The purpose of this study has been to describe midwives and child health care nurses conceptions of the need for early parent support. The definition of early parent support in this study is the first two weeks after delivery. Since the 1970:ies the Swedish delivery and ?BB? care has changed in that the time in hospital care after delivery has been reduced from in average six days, till an average of two days.

The purpose of this essay was to examine the role of religious beliefs, actions and practice in young people's own description of their identity. An additional goal was to examine how young people describe their identity in relation to their primary and secondary socialization. A qualitative method was used with semi - structured interviews and six young people between the ages of 18 and 23 were interviewed.            The interview results show that three out of the six young people think of themselves as religious while the remaining three emphasize that they are secularized Muslims. The results also show that the young people emphasize that the celebration of feasts in the family is the main focus.  Four out of the six young people point out that they are themselves among friends, their families and in the mosque, while the remaining two feel a communion with their Muslim friends and people in the mosque.       Three out of the six young people consume alcohol and eat pork, while the remaining three refrain from this. The young people emphasize that their beliefs are a personal matter between themselves and God, and that their actions don't define them as being Muslims or non-Muslims..

Abstract AimThe purpose of this study has been to investigate the possible differences in grades and attitudes towards further studies that can be explained by the student?s level of physical activity. The questions we wanted answers to were:- Does students in more sports-oriented programs have better grades than students in more theoretical programs?- Is there a relationship between physical activity and study-results?- Are there any differences in attitudes towards further studies for students at the different programs?- Which other variables could be affecting the students grades?Method The extent of this study has included 3 municipal schools and 6 classes (2 from each school) ? in all 119 students and 6 teachers. 3 different social sciences programs have participated ? two sports-oriented and one without any sports-oriented concentration .

X-rays are a potential risk for animal health care personnel. The present study will examine the risks for scattered radiation to the personnel, if no lead gloves are used when holding an animal during the x-ray examination. Furthermore, how the impact of the exposure values and body parts examined, affect the scattered dose to the hands of the holder. Also, the distance between the animal and the hand that holds it was evaluated to see the impact on scattered radiation exposure. Tested by a survey, to animal health care students, the frequency of the usage of lead gloves in Swedish animal hospitals was studied. According to the results from the analysis, animal health care personnel don't need to use lead gloves every time they hold an animal or a cassette during x-ray examinations.

This thesis explores different ways of navigation in virtual environments. It also investigates how virtual environments can support human memory. Tests are done using a self made virtual model of Orkanen Library, Malmö högskolas school library. Among the different navigation tests that were done, a visual guidance in form of a line on the ground leading to the goal is showed superior when navigating a virtual environment but that people prefer legible landmarks instead. Tests were also done which show that a 3D-model of a real location supports context based memory.

The purpose of this Masters thesis is to investigate how students at an upper secondary school for adults use school and public library when searching for information for school assignments. The focus in this investigation is on the feelings and experiences of the process of the information seeking and use. The focus is also on the students experiences of school and public libraries and the help they receive from them in learning. The method used is focus groups interviews. Two groups were interviewed.

The aim of this study is to show how immigrants perceive and utilize Swedish nature. The study also intends to make suggestions on how immigrants can be encouraged to use nature close to where they live. The methods are qualitative interviews, group interviews and participant observations. The results show that immigrants are a very heterogeneous group and there is no distinct immigrant-specific perspective. Although they are all immigrants their lifestyle widely vary. Their reasons for not going out into nature are diverse.

The study seeks knowledge about the Swedish euro-scepticism and about the work of the Swedish euro-sceptical Members of the European Parliament (MEPs). How do they work in an environment where the norm is to have a positive attitude towards a future federal state of Europe? How do they regard their own situation and possibilities to make a change?The study includes a debate on today's Swedish euro-scepticism as background. My finding about the MEPs? work is that their way of acting in the European Parliament does not distinguish from other MEPs? in large.

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the image of crime the statistics gives.

Kronisk stress hos hästar är ett stort problem både för hästen och för dess ägare. Stress kan uttryckas på olika sätt och många gånger är orsaken att hästen känner frustration på grund av att den inte kan utföra sina naturliga beteenden. Oavsett hur stressen uttrycks så tyder det på bristande välfärd. Fysiologiska kännetecken som rapporterats för kronisk stress hos hästar är förlust av dygnsrytmen hos kortisol, minskning av corticosteroid binding globulin (CBG) och därmed en ökning av fritt kortisol i blodet, samt reducerad frisättning av adrenocorticotropic hormone (ACTH) och minskad kortisolrespons. Stress kan även uttryckas beteendemässigt, bland annat genom stereotypier, som är oföränderliga, repetitiva beteendemönster som inte verkar ha någon funktion.

The purpose of this essay is to find out how two schools work with newly arrived children and to see how they differ. There is a lack of national directives for those who work with newly arrived children and teenagers; this makes the introduction very different between schools.The study is qualitative, based on interviews with four teachers in two different compulsory schools. One school is situated in a suburb of Stockholm and the other one is situated in a minor community in Dalarna. One schools got a preparatory class for newly immigrated pupils and the other school doesn?t.The theoretical frame that I have chosen to analyse these interviews are literature and research on Bilingualism, Children with PTSD, Intercultural Pedagogy and Special PedagogyMy results also show that these schools work very differently, and that there is very little co-operation within the school and with the units around the school, regarding these children.

Many archaeologists have been intrigued by how often symbolic houses of varying forms are used on the burialgrounds of the Scandinavian Bronze Age. Some scholars even claim that to deal with the dead did not mean to set them apart from the world of the living during this period. Since several examples show that there seem to be an active connection between the ship-setting and different types of symbolic houses, this study seek to demonstrate and interpret how the ideology behind these symbols vary between three regionally different Swedish areas: Halland, Småland and Gotland. The purpose is to show that the way chosen to shape the symbols materially not only had fundamental impact on the organization of the burialground itself, but also on how the surrounding world came to comprenhend and use them. This study suggests that even though the special shapes of the graves and the gravefield itself can carry meaning, the materialization of the monuments can be interpreted as incorporated in a practice of remembrance in where the individual shaping of the grave most probably formed part of a greater story..

AbstractIntroductionWedged shoe insoles are used as a treatment for different problems in order to change the ground reaction force. They can secondary cause different loading patterns under the foot compared to normal. No previous study has, to the author?s knowledge, clinically evaluated the plantar foot pressure with different full-length wedges in normal persons.PurposeThe purpose was to evaluate the plantar pressure with different degrees of full-length wedges in normal persons.MethodTwenty persons with normal feet have participated in this single blind study. Wedges were produced clinically in four different shapes, 3° valgus, 0° flat, 3° varus och 6° varus.

The present study aimed to replicate Tversky & Kahneman's' survey of 1981 The Asian Disease Problem. A survey was conducted on the Internet (N = 200). An identical problem was added, yet with The Swine Flu as the disease. This was done to be able to investigate if there are any order effects, and also if it matters whether the mentioned disease is fictional or real. The results show the same results as Tversky & Kahneman already noted; positively and negatively framed problems generate different responses from the participants.