Framing och epidemier

En studie av framing i relation till fiktiva och reella epidemier

The present study aimed to replicate Tversky & Kahneman's' survey of 1981 The Asian Disease Problem. A survey was conducted on the Internet (N = 200). An identical problem was added, yet with The Swine Flu as the disease. This was done to be able to investigate if there are any order effects, and also if it matters whether the mentioned disease is fictional or real. The results show the same results as Tversky & Kahneman already noted; positively and negatively framed problems generate different responses from the participants. In addition, the results show a significant order effect: it does matter in which order the problems are presented with regard to positive and negative framing. The group of participants who were first introduced to a negatively framed problem showed a tendency to respond more evenly to the following problem. Lastly, no differences were found in responses depending on whether it was a fictional (The Asian Disease) or real (The Swine Flu) that was presented in the problem. 


Marcus Hjorth

Lärosäte och institution

Karlstads universitet/Institutionen för sociala och psykologiska studier


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