PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

This study sets out to research the effects of perceptions regarding teacher education as well as the teacher profession in general amongst college students studying to become teachers. The aim of the study is to get a better understanding in what perceptions that constitutes the foundation of the aspects that may affect the students of education by interviewing students about how they perceive their education. The study relies on a sociocultural perspective to analyze the data as well as justify the relevance of the study. The method for researching this will consist mainly of interviews and literature studies. Four students of education, where two are Swedish and two are Finnish, will act as the main source of empiric information.

The aim of this study is to examine new interpretations of homosexuality in Islam based on Scott Kugle?s book ?Homosexuality in Islam? and the documentary ?A Jihad for love? by Parvez Sharma. Through a theological perspective, a critical analysis is performed in order to find new interpretations and compare them with each other and with the Islamic legal tradition. Argumentative analysis is also used for both the book and the documentary for this essay.     Both Kugle and Sharma use new interpretations and arguments about love to find space for homosexuality in Islam. They use a Muslim language to have relevance with their discussions to Muslim readers and viewers.

Problem definition and purpose: A debated question in journalism today is if the mass media have the power to affect norms and values in the society. There are therefore many who believe that the media must works for democratic and equitable news coverage. Studies have shown that there are still many differences in how women and men are being portrayed in the Swedish media, even if Sweden is one of the most equal countries in the world. This inequality may affect the democracy and equality in the society negative.Previous studies have mainly been using gender as the only explanatory factor to explain the difference of coverage between men and women in the news content. The purpose of this study will therefore not only be to compare the coverage of the Green Partys two spokespersons, Ã…sa Romson and Gustav Fridolin, from a gender perspective but also to take in count other factors that could contribute to differences in the news coverage.Method and material: To find an answer to the purpose of this thesis a quantitative content analysis have been done on a total of 238 news articles in which Ã…sa Romson and/or Gustav Fridolin occur.Main results: The results of the content analysis show that Gustav Fridolin occurs more frequently in the news than Romson does, and that the articles he appears in is lager than the articles in which Romson appears.

The purpose of this text is to show how the mother motif is portrayed in four selected novels by Alfred Kämpe, but the thesis also serves the purpose of emphasizing the fact that the mother motif can be seen interacting with the class motif.This text will account for a new insight into the motifs in Alfred Kämpe?s Trälar. Known as one of the first authors to write in the genre of working-class literature in Sweden Kämpe?s texts provide motifs common for this genre such as class, identity and solidarity. As this thesis shows there is yet another motif that should be included among these typical Swedish working class literature motifs: the mother motive.

The aim with this essay is to explore the possibility that jewellery was worn in combinations during the Bronze Age in the south of Sweden and Denmark as a way to show identities. By examining neck-collars and neck-rings and the jewellery found with these objects in graves, I have managed to find a few combinations that re-occur within regions which I think point towards ways of expressing different identities.To fully explore the subject I have also examined the design of the neck-collar to see if the designs have the same regional difference as the combinations. Though there is some difference between regions it is the similarity of the design over regions that stand out. It is possible that the design of the neck-collar has shown a different meaning than the jewellery combinations.There are similarities between the jewellery found in combinations in the graves and the jewellery found in hoards. Neck-collars and neck-rings found in combination with other jewellery in hoards show a greater regularity over the south of Sweden and Denmark then those combinations found in the graves..

People with Down syndrome are living longer lives today thanks to medical science. These people with their families are in need of assistance from goverments and professionals throughout their lives. It is therefore important to understand how familymembers affected by having a person with Down syndrome in the family. In this paper we focus on the siblings' experience. This study aims to examine four women's experiences of what it is like to have a sibling with Down syndrome and how the respondents have developed their role and identity as siblings, and what strategies they have developed for this role.

The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.

To design new and high tech products the engineers rely more and more on computer based simulations to investigate the properties and behavior for a component or system.To verify these computer based simulations the dynamic properties for the components of the drivetrain needs to be verified. Therefore measurements of the stiffness and vibrations for the rear axle has been performed. This report show how the measurements has been implemented and evaluated, along with some interesting results for the rear axles properties.The static stiffness for the drive shaft along with the axle-gear has been determined. It is found that the stiffness for the whole rear axle is near the stiffness for the drive shaft, which means that the drive shaft becomes the dominant component of the system and affects the rear axle stiffness the most. The measured stiffness of the driveshaft is close to its theoretical stiffness.The stiffness for solely the hypoid-gear have been calculated using the stiffness for the rear axle and driveshaft, and thus has a range for the stiffness of the hypoid gear been determined.The backlash for the whole rear axle and for some individual components has been determined, where the backlash between pinion and crown-wheel has negligible impact on the total backlash.Measurements of the crown-wheel and pinion movements have been conducted, where the direction of movement is consistent with the theoretical direction of the forces.The vibration measurements show that the vibrations are more severe at certain rotational speeds.

The purpose of this study was to examine how social work professionals view their professional role and how they think about the concept of social work. I also wanted to investigate what they believe characterize a professional social work. For the purposes of this study, I chose a qualitative approach in which I interviewed five people linked to the social work. The theories which I have assumed in the analysis of the results are power theory, organization theory and professional theory. The results of this study show that the respondents believe that a professional social work is performed by someone who has training and experience in the field.

Medieval glasses have for long been a neglected object group in archeological research in Sweden. With that in mind I choose to write about those in my essay. The aim of this paper is to bring the medieval glasses into the archaeological research. I intend to show where you can find medieval glass in Sweden and what kind of glasses have been made. I will also discuss why the archeological research is so limited when it comes to the medieval drinking glasses.

Already during the 90s, research showed that girls and boys are presented in different ways in judgments according to ? 3 LVU. While sexuality was given a large space in the girls' judgments, it was barely mentioned in the boys'. This study aims to investigate how the legal genders boy and girl are presented in judgments made according to ? 3 LVU during 2023.

The aim of the current study was to examine the radical right-wing sympathizers in Sweden. To fulfill this aim, a quantitative case study on Sweden Democrats sympathizers was conducted. More specifically, this study has examined socio-economic backgrounds and political attitudes of the Sweden Democrat sympathizers. The results show that sympathizers of Sweden Democrats are higher among younger people and men. The results also show a higher support for Sweden Democrats among people with lower education and low income that also live in small towns and in the countryside.

Written declarations in the European Parliament have not been given muchattention in the field of political science. The scope of this Master's thesis is toexamine whether symbolic politics are present in written declarations and howthis may show. In this study, the aspects of symbolic politics of writtendeclarations of the sixth parliamentary term are examined using a taxonomy foridentifying symbolic politics developed by Peter Santesson-Wilson. Thetaxonomy is applied on 15 written declarations, all adopted by the EuropeanParliament, dealing with a variety of EU-related issues, ranging from July 2004 toJuly 2008.The main findings of the study show that symbolic politics is a presentphenomenon in nearly all written declarations (13 out of 15 cases) subject to thisstudy.In the final chapter of this study inter alia symbolic politics as a deliberateaction is discussed in the view of written declarations. Irrespective of this, onecould say that symbolic politics are institutionalised in the European Parliament,at least when it comes to written declarations..

I have through qualitative interviews and analysis of previous research in the area searched answers to what tablets are used for in preschools and the reason why they are used in this way. In addition, it examines the similarities and differences there are in how teachers and children describe the use of the tool in preschool. The study is also looking for answers on whether and how the plates are used to develop children's scientific knowledge. There are six teachers and 14 children's statement that forms the basis for the analysis. The results indicate that tablets are used for two purposes.