Kommunikation mellan en reklambyrå och dess kunder
The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas.The study uses a qualitative research method since the phenomenon studied is complex and requires deep understanding. A total of 16 interviews took place. Seven clients were interviewed by phone and nine clients participated in a personal interview face-to-face. The result is based on appropriate theory within communication and the relationship between advertising agencies and clients, but also appropriate theory within communication and relationship between companies (business-tobusiness).The conclusions drawn from theory and empirics show that it is important for Effect to be able to find the needs of every client and then fulfill them. Full service solutions create both competitive advantage and added value. That is why Effect needs to communicate to their clients what services they can offer. Furthermore, creativity was a hot topic during the interviews, and several clients said that Effect needs to be more creative and come up with innovative ideas.