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2000 Uppsatser om Functional strategy - Sida 66 av 134

Maktspelet på den svenska bolånemarknaden : vad påverkar bankernas marknadsandelar?

In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.

Vad kan förklara skillnader i direktavkastningskrav? : En jämförelse mellan Stockholm CBD och förort

In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.

Sverige år 2020 - en ouppnåelig innovationsdröm? : En upplevelsebaserad provokation mot den svenska innovationsstragegin N2012.27

En innovation handlar i grund och botten om en förståelse och inkorporation av den komplexa kreativiteten i en innovationsprocess. I denna studie har sex centrala kärnvärden kring den upplevda kreativiteten tagits fram med hjälp av semistrukturerade intervjuer från tio respondenter. Utifrån en fenomenologisk ansats har dessa kärnvärden utvecklats från begreppen kreativitet och innovation. Inom kreativitet var ? relatera, förändra och kommunicera ? centrala begrepp för respondenterna.

Säg något intressant! : En kvalitativ studie av marknadskommunikation på Facebook

ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

Patienters upplevelser av att leva med hjärtsvikt : En litteraturbaserad studie

Bakgrund: Hjärtsvikt är ett vanligt förekommande tillstånd som ger symtom som andfåddhet, trötthet och hjärtklappningar. Hjärtsvikt kan orsakas av flera olika anledningar där ischemisk hjärtsjukdom och hypertoni är vanligast förekommande. För att ange graden av hjärtsvikt används funktionsklassificering enligt New York Heart Associaton Functional Classification (NYHA I-IV). Lidande kan uppstå vid sjukdom där sjukdomslidande, livslidande och vårdlidande är tre olika former. Egenvård är en viktig faktor för att vidhålla hälsa och välbefinnande.

Mindfulnessbaserad Rökavvänjning i Grupp: en explorativ studie

The aim of this study was to develop, implement and evaluate a mindfulness- and acceptance-based smoking cessation program in group (MRG). MRG was developed into an intervention consisting of 6 group sessions during 35 days including individual homework assignments. 8 of 10 participants completed the program. In order to evaluate the effect of MRG a quasi-experimental design with pretest and double posttest (second posttest at 1 month) was chosen. At second posttest, 50 percent (of 8 completers) were non-smokers, and the rest showed a decrease in smoking at a rate between 45 and 75 percent.

Exponera mera : ett arbete om skyltning på bibliotek

This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results show that there are established ideas and methods of displaying materials, and that the ideas are manifested in frequently used techniques.

Idrottsföreningars dubbla uppdrag : ett historiskt perspektiv på kampen mellan föreningslivets två fostransuppdrag

This dissertation deals with two sports clubs and their operational development between the years 1946-1998. The research was made by a qualitative analysis of the annual reports and protocols that the clubs produced between 1946-1998. The two clubs are IFK Växjö and Växjö BK which are located in Växjö in Sweden. Our main purpose with this study was to analyze the operational development and in which way elitist drive affects the voluntary society content and culture. Results indicated that if a sports club starts with elitist sport it could have a bad impact on the voluntary sector.

Strategiverktyg i ett praktikperspektiv : En kvalitativ studie om vad synen på strategi har för påverkan på användning av strategiverktyg i pc-branschen.

År efter år indikerar mätningar att strategiverktyg används ute i företag samtidigt som strategiverktyg kritiseras för att inte vara tillämpbara för praktiker. Studiens litteraturgranskning visar att tidigare forskning brister i att ge tillräckligt med informationom inom det här området och att det empiriska underlaget är otillräckligt för att förstå den här problematiken. En anledning till det är att den etablerade strategiforskningen har utgått från traditionella utgångspunkter när de har studerat vem som använder strategiverktyg och var i organisationen de används vilket har inneburit att de endast intresserat sig för att studera företagens ledningsgrupper eller betrakta företaget som en anonym enhet. Konsekvenserna av detta är att forskare vet väldigt lite om vem förutom företagsledning som egentligen använder strategiverktyg och framförallt saknas det kunskap om hur verktygen används. Det behövs alltså mer forskning om hur strategiverktyg används utanför företagsledningen på mellanchefs- och regionsnivå.

Hur små företag kan uppnå lönsamhet på en konkurrensutsatt marknad

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

Bruket av hierateuma i 1Petr dess teologiska och retoriska funktioner

Which theological and rhetorical functions may the naming ????????? of the recipients have had in First Peter? This paper provides a theological and rhetorical analysis of the use of ????????? in First Peter. Theological background is provided through intertextual research on its occurences in the Septuagint (Ex 19:6; 23:22 and 2 Macc 2:17). Analysis of the theological and rhetorical functions of ????????? in First Peter builds on rhetorical methods, and predominantly the work of professor Lauri Thurén.

Dismodernitet och Insektspolitik : En studie av genus, (o)begriplighet och (dys)funktionalitet i Franz Kafkas Förvandlingen

The purpose of this thesis has been to explore in what ways Franz Kafka?s ?The Metamorphosis? can be read as a story of gender. By bringing together Judith Butler?s theory of materialization and Lennard J. Davis?s crip theory I have spoken of Dismodernity as the domain of abject bodies that have been repudiated by (post)modern societies as untintelligible and dysfunctional.

De akademisk utbildades bemötande av Aspergers syndrom inom visst yrke

Syftet med undersökningen är att ta reda på hur akademiskt utbildade inom ett visst yrke bemöter personer med Aspergers syndrom samt vilken kunskap de utbildade personerna har inom ämnet. Vi har valt att använda oss av en kvalitativ forskningsmetod i vår uppsats, utifrån studiens syfte och frågeställningar. Vi har valt att intervjua akademiskt utbildade som arbetar och möter personer med Aspergers syndrom inom människovårdände yrken. Dessa akademiskt utbildade personer arbetar på olika sätt beroende på vilken myndighet de jobbar på, därför har vi intresserat oss för hur man bör bemöta sina klienter/patienter som professionell utifrån ett professionellt etiskt perspektiv. Våra valda informanter jobbar inom differenta organisationer i Norrtäljekommun.

Goda levnadsvillkor eller skälig levnadsnivå... efter 65 år : En jämförelse av omsorgsmodeller enligt LSS - lag om stöd och service till vissa funktionshindrade och SoL -socialtjänstlagen

The level of help and support given to elderly people over the age of 65 has been regulated by two separate laws; 1-the Act concerning Support and Service for Persons with Certain Functional Impairments (LSS) and 2- Act of Social Services (SoL). Recent changes in the legislation could cause local authorities to deal with these issues in different ways. The aim of this study was to examine and evaluate possible differences in the level of support for the elderly, dependant on which of the two laws was used in the decision process.The questions raised in this paper are· What are the major differences in the purposes of the two legislations?· How will the decisions be influenced dependant on what law is used? Do the decisionmakers identify the difference between the quality levels "good" and "fair"?· How is the process of care organised and managed within each of these legislations and how is the personnel used?· Are there differences in quality regarding freedom of choice, your own right to decide, influence, comprehensive view and continuity in the efforts given?· What development can you see in these fields of care.As a method I have used a case study involving four big cities in Scania. The most interesting and essential knowledge in the study was obtained from qualitative interviews with eleven decision-makers in the four communities.The result of this study indicates that there are more similarities than differences in the purposes of these laws.

"Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

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