This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse.I have chosen to study a single case where the policy process was characterized by a Framing contest. The case shows how negotiating the new Services Directive is affected by Framing efforts made by the parties negotiating.My conclusions are that the question of a Services Directive lent itself to a definition in terms of "either/or"-arguments. Thus the Directive could be considered either a threat or a possibility. It was the very nature of the matter - the development of the internal market on services - that made possible a debate along the lines of a "left/right"-struggle and where a frame that drew from the European Social Model offered the better explanation thereby succeding in defining the new Directive as a threat.

Bakgrund: ?Målstyrning tydliggör ställda krav, medger en riktig och effektiv resursanvändning, ger ett bättre verksamhetsresultat, ger alla anställda möjlighet att påverka sitt eget arbete, ger större ansvar åt den enskilde, skapar utrymme för anställdas kreativitet, initiativförmåga och delaktighet, höjer trivseln och förbättrar arbetsmiljön? (Svensson, 1993:21). Att döma av Svenssons ord framstår målstyrning som lösningen på företagsvärldens alla problem. Fairhurst (1996:11) som skriver om nyretorikens Framing (inramning), drar i sin forskning slutsatsen att retorisk medvetenhet ökar sannolikheten för att nå mål. Men hur går det till i praktiken?Syfte: Vi vill med denna studie öka förståelsen för ledares styrning mot uppställda mål utifrån ett retoriskt perspektiv.

This study aims to gain greater knowledge about the use of Framing in local sports journalism. We did this by doing a qualitative content analysis of the local Swedish newspaper Barometern/OT and it?s coverage of the largest local football team, Kalmar FF. We randomly selected six of the team?s games during 2014 and analysed all the texts that had to do with the games, except for shorter texts and texts that are supposed to be based on personal opinions, such as chronicles.

Tversky och Kahneman (1981) fann att den språkliga inramningen av en problemsituation kunde påverka vilket beslut individen fattade. De kallade fenomenet för Framing och storamängder forskning har sedan upptäckten ägnats åt att förstå Framing och dess effekter. På senare tid har vikten av emotioner och känslotillstånd allt mer betonats. Hur individen känner sig vid tidpunkten för beslutet verkar vara intimt förknippat med hur mycket manpåverkas av problemformuleringens Framing. Ett flertal studier har till exempel visat att oro resulterar i en starkare påverkan av Framing.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the Framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, Framing theory, media image, media logic and a few conceptions from crisis communication theory.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the Framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, Framing theory, media image, media logic and a few conceptions from crisis communication theory.

The purpose of this paper is to make a qualitative content analysis. The used articles are taken from the time period 2012-11-13 until 2012-11-30 and the questions that this paper is based upon are:How do the tabloid Expressen and the morning newspaper Dagens Nyheter define and diagnose the causes and problems of the iron pipe scandal during the period 2012-11-13 until 2012-11-20?What kind of valuations and solutions does the tabloid Expressen and the morning newspaper Dagens Nyheter provide of the iron pipe scandal during the period 2012-11-13 until 2012-11-30?Does the Framing of the iron pipe scandal during the period 2012-11-13 until 2012-11-30 differ between the tabloid Expressen and the morning newspaper Dagens Nyheter?The result of this paper shows that through the tabloid Expressen and the morning newspaper Dagens Nyheter way of Framing the Swedish democrats during the period 2012-11-13 until 2012-11-30, the society cannot get another picture of the Swedish Democrats than that they are a right wing populist party..

AbstractTitle: The war in Afghanistan ? a necessary evil? (Kriget i Afghanistan ? ett nödvändigt ont? En kritisk diskursanalys av New York Times ställningstagande till och Framing av kriget i Afghanistan)Number of pages: 41 (41 including enclosures)Authors: Jenny Häggmark, Madeleine JanssonTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall term 2011University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: Our main goal with this paper is to examine and describe how The New York Times have framed the war in Afghanistan in their editorials, and how their position on the war is reflected in the editorials. We are also interested in finding out if their position on the war has changed during the ten years of war. Are the New York Times editorials characterized by peace or war journalism?Material/Method: To fulfill our aim with this paper we are going to use a qualitative method of content analyzes, the critical discourse analysis, when we analyze the editorials selected.

Denna uppsats har underso?kt hur tre globala nyhetskanaler, Al Jazeera English, CNN international och Russia Today English rapporterar om den pa?sta?dda gasattacken i Syrien den 21:a augusti 2013. Syftet var att underso?ka och identifiera vilka frames som respektive kanal anva?nder sig av samt hur de behandlar uppsatsens tre fra?gesta?llningar, A) Vad har ha?nt? B) Vem a?r ansvarig? och C) Hur bo?r man agera?. Studien har utga?tt ifra?n tidigare forskning och teorier om begreppet Framing och dess olika variationer sa? som generic/issue specific, visual Framing etc.

ABSTRACT Title:                         Lucrative dealsHow service offers and its clients is forms by Optional Framing                 Level:                       Bachelor, Business AdministrationAuthor:                     Gabriel Krogius, Mikaela SörensenSupervisor:              Jonas Kågström, department of economicsDate:                         2013, AugustIntroduction:           That the human mind may be directed by how an offer is designed is not news. However, what is new in the following thesis is whether a person is affected in the case of a service rather than, as previously research, a physical product. Does a person find it harder to separate with something rather than to add an option?Aim:                          The aim for this thesis is to examine how Optional Framing has affection on service offerings/companies, and in this case on real estate brokerage services. Is it, as earlier, when the human can form her own offer, the final price ends up higher when she is about to add options than removing them?Method:                    The thesis emanates to achieve earlier results where the difference in this case is that our thesis is targeting service offerings.

Aim: The study's aim and run-up are to investigate how journalists frame texts, during impact of those standards and values that they have, combined with the organization and in the nation where they work.Method/Material: The study looks on how the authors of articles at the Swedish newspaper "Dagens Nyheter" and the Norwegian newspaper "Dagbladet", uses the concept al-Qaida, in their news rapport, during the period 19:th of mars ? 24:th of august 2003. Two hundred articles were collected and divided into two groups, 1) the explicit group, there the text actu ally treated al-Qaida, 2) the implicit group, there the text e.g. linked to the name al-Qaida and the article itself treated another subject. Is it possible to see differences or resemblances, in the way that journa lists frame their texts? The main theoretical run-up is Framing accor- ding to R.

The U.S. came close to hit their debt ceiling and had some severe trouble getting a federal budget in order in the fall 2013, which raised a global news echo around the world. The purpose of this study is to look at of how the Swedish newspapers framed this specific event; we wanted to find the dominated similarities and differences in the different articles as well as see if our domestic perspective appeared in the frames. In order to come to a conclusion we first read all the material published between the dates of the 2th to the 17th of October in our chosen newspapers, we then did a mapping schedule and sorted through the articles, two of our main sorting points were ?the dominating Framing? and ?the dominating operator? in each and every article.

As a starting point the society is more enlightened and has gained a greater awareness about the gender power structures and its different forms. Present research shows the continuous development into other shapes and comes into different expressions that might be unrecognised. In order to gain knowledge about the present structure of the gender power structure system, the aim of this study was to investigate Framing of female and male politicians in media. The main question asked was: ?are there Framing differences in the portraits of the male and female politicians?? In order to achieve results articles in the biggest Swedish daily newspaper were examined.

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

Title: Att tårta en politiker - hot mot demokratin eller bara lite vaniljvisp i örat?Number of pages: 35Authors: Maja Larsson & Josefin WetterbergTutor: Marina GhersettiCourse: JournalistikgranskningPeriod: Fall 2013University: University of Gothenburg, Dept. of journalism, media and communicationPurpose/aim: Our main purpose with this study is to examine and describe the reporting of two similar events, two pieings of well-known politicians in Sweden. The first incident, took place the 17th of April 2001, whereas the second pieing is more recent, 5th November 2013. We aim to understand the differences between these two with knowledge of the political climate in Sweden, but also by journalistic and scientific tools, such as Framing theory and CDA.Material/Method: In order to fulfill the purpose of this study we have chosen to use a qualitative method of content analyzes, the critical discourse analyzes, combined with Framing theory.