The aim of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication, mediatization, Framing and new public management has been used. The study was conducted through interviews with two different organizations, Lerstenen who is based in Umeå, and Övikshem who is based in Örnsköldsvik. The analysis and results showed that the key difference between the firms was the spontaneity that influenced the private one, in contrast to the public firm that relied on solid structures to manage their communication. The results also showed that differences in basis conditions both allowed and hindered the possibilities with the communicative efforts that the two firms could do..

The purpose with my investigation is that create an image how pedagogues perceive the need of special education in the preschool. My Framing of a question is: How perceive pedagogues the need of special education in the preschool? The study is written from a qualitative model and the study has been carried out with help of interviews. It is five interviews made. Three of them are made by preschool pedagogues and the other two with special education pedagogues.

Medias rapportering av nyheter är frekvent och forskning visar att vi påverkas av dess utformning. På vilka sätt detta sker är mer otydligt. Föreliggande studie syftade till att undersöka medias eventuella inflytande och dess kraft att styra läsarnas attityd till ett annat land genom inramning och val av information. Påverkas individer av nyheter som är avsiktligt inramade och där informerandeprincipen kan förväntas träda in? Studenter (N = 90) från en svensk högskola testades via fiktiva nyhetsartiklar i fem versioner.

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.

This study aims to gain greater knowledge about the phenomenon cheerleading journalism and its existence in the Swedish sports journalism. We did this by making an impact in the media debate, to thereby identify key aspects of cheerleading journalism. These elements are then used to reach a preliminary definition of the phenomenon. This was followed by qualitative interviews with six Swedish sports journalists from newspapers Aftonbladet and Dagens Nyheter, with the aim to find out how they behaved the phenomenon. The results of the earlier debate and the answers from the respondents show that cheerleading journalism is nationalistic, biased and seeks an inclusive effect on its audience.

The purpose of this essay is to investigate how the Swedish media framed the political party, the Swedish Democrats, two weeks prior to the election of parliament in 2014. This essay starts with the historical background of the political party, the Swedish Democrats, and continues with the theoretical framework for the essay. The theoretical framework consists of three theories: Framing, media logic and media?s role in the democratic society. The essay?s main problem is presented as the question: What media image was there of the Swedish Democrats before the election of parliament in 2014? The main problem is answered by using a quantitative content analysis on the essay?s empirical material, 68 news articles from four Swedish daily newspapers.

The present study aimed to replicate Tversky & Kahneman's' survey of 1981 The Asian Disease Problem. A survey was conducted on the Internet (N = 200). An identical problem was added, yet with The Swine Flu as the disease. This was done to be able to investigate if there are any order effects, and also if it matters whether the mentioned disease is fictional or real. The results show the same results as Tversky & Kahneman already noted; positively and negatively framed problems generate different responses from the participants.

The aim of this study is to examine how the public responds to the journalists? use of subjectivity in the reporting of broadcasting news. The investigation is a qualitative study based on nine interviews with respondents in ages of 21 to 25 from different parts of Sweden. After showing five examples of news reporting with a subjective approach, the respondents gave their look on the use of subjectivity. The theoretical frame of the investigation is founded on the theory of Framing (de Vreese, 2005; Entman, 1993) and the discussion concerning the terms objectivity and subjectivity (e.g.

Följande studie undersöker i vilken utsträckning parterna i trepartsförhållandet Upsala Nya Tidning, annonsör och läsare har överensstämmande åsikter om vad som är viktigt i relationen, samt hur väl de känner till varandras uppfattningar. Vi väljer att studera förhållandet ur ett trepartsperspektiv då de mer traditionella tvåpartsförhållandena inte är tillräckliga för att beskriva den komplexa verkligheten. Studien utgår från UNT:s printupplaga, men skildrar även skillnader mellan den och webbupplagan. Ett representativt urval av varje part tillfrågades via en enkätundersökning vad de själva tycker är viktigt och vad de uppfattar är viktigt för övriga parter. Resultatet visar på att parterna inte har överensstämmande åsikter om vad som är betydelsefullt i relationen.

Frihandelsavtalet Nafta (North American Free Trade Agreement) slöts den 1:a januari 1994 mellan USA, Kanada och Mexiko.Synen på fri handel har alltid varit en laddad ideologisk fråga och det var främst fackföreningsrörelsen och miljörörelsen som kom att rikta den skarpaste kritiken mot Nafta. Den handlade bland annat om den höga mexikanska immigrationsnivån till USA, ökad arbetslöshet, att miljöfrågorna inte prioriterades och att avtalet skulle leda fram till större ekonomiska klyftor. Syftet med uppsatsen är att med enkomparativ ansats undersöka hur det mediala språkbruket i New York Times konstruerar och ramar in bilden av Nafta under åren 1993 och 2009/2010 och vilken ideologisk konsensus som dras.Genom att använda Entmans inramningsanalys (Framing), van Dijks kritiska diskursanalys och Fowlers konsensusideologi, kunde bakomliggande ideologier och diskurser komma upp till ytan och intressanta iakttagelser av Nafta göras.Problemdefinitionen 1993 speglade ett Mexiko i djup ekonomisk- och social kris och USA:s ekonomiska problem med bland annat hög arbetslöshet och stora mexikanska immigrationsvågor. Problemet låg främst i den okunnighet och rädsla som genomsyrade den amerikanska befolkningens inställning till Nafta. I 1993 års artiklar fanns en genomgående repetition av den dominerande och homogena inramningen som bestod av en liberal marknadssyn där frihandel lyftes fram som det främsta framgångsreceptet och därmed blev Nafta den enda utvägen ur krisen.

Being able to reflect, evaluate and justify your views is an important part of adult life. Moral education can be a path to develop this knowl-edge; however, it is possible that the moral education gets more obscure when it is not a separate subject. The purpose with this essay is to examine the need of moral education and the presence and the Framing of moral education of seven teachers in religion. The purpose is also to analyse where and how the moral education should be included in the curriculum. The survey was conducted through qualitative interviews with a hermeneutic approach.

During recent years, financial innovation has given rise to numerous structured investment opportunities aimed towards the general public. These have enabled private investors to engage in high-risk investments offering as much as 400 per cent leverage while oftentimes not fully having grasped the risk involved. The issuers of these securities have been criticized for using advertising of a too aggressive and misleading nature.By presenting 819 potential investors with two different investment opportunities yielding the same return over a six day period, we have aimed to assess whether the inclination of being affected by judegmental heuristics varies with factors such as knowledge, overall attitude towards the asset class, risk appetite and experience from previous investments.We have observed that investors' perception of the attractiveness of an investment can be distorted by altering the information presented to the investor. However, our findings show that this tendency decreases with an increased level of knowledge, experience and risk appetite..

Being able to reflect, evaluate and justify your views is an important part of adult life. Moral education can be a path to develop this knowl-edge; however, it is possible that the moral education gets more obscure when it is not a separate subject. The purpose with this essay is to examine the need of moral education and the presence and the Framing of moral education of seven teachers in religion. The purpose is also to analyse where and how the moral education should be included in the curriculum. The survey was conducted through qualitative interviews with a hermeneutic approach.

A controversial party?s entry into parliament - a review of Expressen?s depiction of the Sweden Democrats (Sverigedemokraterna)The purpose of this essay was to study how Expressen presents the Sweden Democrats, as well as reasoning about the effects this depiction could have on the citizens? opinion. Using a quantitative method I studied 122 articles, and through a qualitative method four of these could be further analyzed to reach a deeper result. The theoretical perspective that was applied in this study was primary agenda-setting and Framing theory, to illuminate the power of media. The result showed that a prominent theme was to present Sweden Democrats as racists.

Introduktion: Under 2011 till året därpå var två politiker, Carl Bildt (moderat utrikesminister) och Håkan Juholt (Socialdemokraternas partiledare), utsatta för mediedrev: Etiopiensvenskar-na och bostadsaffären. Juholt var som en svamp som sög upp all kritik medan Bildt framstod som teflon i jämförelse. Hur kommer det sig att Bildt klarade sig och fick sitta kvar som mi-nister, medan Juholt avgick?Problem: Vad är det som skiljer Bildt från Juholts retorik under mediedreven 2011 enligt sta-tusläran? Hur ramar journalisterna in debatten för Bildt respektive Juholt?Teori: Med statusläran (stasis theory) kan en sakfråga analyseras retoriskt genom ett av fyra status (?ställning?): fakta, definition, kvalitet eller procedur. Exempelvis, ett dödande kan handla om huruvida det ägt rum (fakta), om det var mord eller självförsvar (definition), om det var rätt (kvalitet) samt om frågan ska avgöras i annat forum (procedur).