The purpose of this essay is to show how ESN, IKEA and the Ministry for Foreign Affairs (UD) mediated swedishness. This will be done by illustrate and analyse the methods the research fields use to create and spread pictures and message about Sweden, Swedes and Swedish cultures. The essay use the method of represented informants and show three field where the meeting between people and cultures is conspicuously. Hopefully, this essay can be seen as a contribution to the research of identity (identity research). I have chosen to focus on three fields of research, which do not belong to the classic field of research to show how swedishness is mediated..

In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians.

This master thesis is about Augmented Reality (AR), a phenomenon that has existed since the mid-fifties but only recently has become available for the general public. This report is a knowledge compilation about AR, focusing on AR in cell phones and the use of the technology in traffic related situations.AR is usually described as adding a digital layer of information onto the real world. There are different technologies to make virtual images; in cell phones sensor-based and camera-based technologies are the most common ones.In this report, the market of AR applications for cell phones has been investigated. Three use cases have also been investigated in order to get more knowledge about the designers' thoughts and visions.In order to analyze the technology and the applications in a broader and more scientific perspective, two theories has been used: Situation Awareness (SA) and the Service Dominant Logic (SDL). These theories seem useful when reflecting on the Swedish road administrations vision, and to investigate what the applications and the AR technology can contribute to the traffic domain.The conclusions of this thesis are that:- AR can be applied on most of the human senses, but augmenting by visualization is most common.- The market for cell phone applications is growing rapidly: AR applications are relatively new but on the rise.

'Hir in the box' is a study about the gender perspective in packaging design and how it is today. The study deals with the product category razors, for both women and men, to examine and compare products with the same function but with different designs. Based on an analysis of how packages are designed for different sexes, information should be given on how gender-neutral packaging can be designed and used in the future to reach the market. The purpose of the study is also to contribute to future research on the subject. To fulfill the purpose of this study, nuanced and in-depth data is collected by means of a small-N-study and a qualitative study in the form of open group interviews where the survey units are reviewed and discussed.

This is a study about a company in Norrköping, called Stadium AB, and its first steps into the global market. We have studied how the conditions of the company have changed during their expansion. This study is not written from the viewpoint of business economics, it is rather a study from a cultural and social studies perspective. The study deals with subjects such as the globalization of society, organizational theories and leadership. The empiric material consists of Stadium?s staff magazine Tracks, the company?s swedish homepage on the Internet and an interview with Sussi Calås-Jonsson, Chief of the Department of Information at Stadium AB.

Örebro UniversityDepartment of Social SciencesSociology and social psychology, Continuation course, 61-90 p.Essay 15 p, Spring -08.Title: ?Youth (work)seekers?Author: Karolina LindellAbstractThis essay focuses on young people?s social background when they apply for their first job. I have interviewed four young people from a small town in Sweden, to see how social background and identity affects their vital conditions in general. I?m interested understanding the relationship between structure and agency.

Background and problemThe Student union and Länsförsäkringar in Jönköping has an agreement that provides students at Jönköping university with subsidized insurances. The fact that none of the mentioned parties knows what the insurance market at Jönköping university actually looks like makes this an interesting field to study. This thesis will aim to provide the parties with a map of this insurance market and increased knowledge about how students think and behave regarding insurences.PurposeThe overall purpose of this thesis is to increase the knowlegde about students? buying behavior regarding insurences. We will also investigate if there are uninsured students at Jönköping university and quantify that amount.

Our purpose with this study was to look at the pawnbrokers role in the Swedish welfare state from the customers perspective. Our purpose was also to see how the customers used the loan. We wondered why people used the pawnbroker's and how the pawnbroker's could be understood as a providing alternative related to the three spheres state, market and family? Above looking at previous science we also did three interviews with people who worked at a pawnshop, a budgetadvisor and a smaller investigation with customers of a pawnshop.We came to the conclusion that the customer needed the money from the loan to buy food in many cases, according to the investigation we did with the customers. According to the employees the customers needed the money for different things, such as paying the bills or unexpected expenses.

Uppsatsen analyserar utifrån den allmänna aspektteorin, som först översiktligt presenteras, ett antal utdrag ur Yousuf Idris' roman al-Haram med tillhörande svenska översättning av Ingvar Rydberg. Detta för att se hur arabiskans grammatiskt uttryckta aspektdistinktioner i narrativ kontext kan återges i det svenska verbsystemet..

AbstractValue Added Tax, VAT, is a general consumption tax that is added to almost all consumption of goods and services. Despite the extensive work of harmonization of the VAT system relating to electronic services, it can be difficulties in determining the taxable land, something that could affect the internal market in a negative way. The Swedish companyStardollABwas double taxed on certain electronic services that they provided consumers in theUK. The problems that lead to double taxation must be identified to ensure free competition and free movement within the internal market. The principle of neutrality pervades the whole of the EU VAT system which can be derived from principles of the Treaty, establishing the common market, and the introduction of the VAT Directive.

Research shows that non-european academics are discriminated in the labor market. The purpose of this study is to examine non- European academics narratives about their Job search process. By applying an intersectional approach, this study aims to demonstrate how the interplay of different aspects such as gender, class and etnicity shape the interviewees experience in swedish labour market. A postcolonial perspective is applied in order to contribute to deeper understanding of the discriminating structures that the interviewees deal with.The analysis shows that colonial conceptions are embedded in the validation system and institutions such as employment service. This mechanism affects the interviewees negatively in their Job search process.

Uppsatsen avser undersöka vilka variabler som kan påverka sannolikheten för att ett aktieåterköp sker givet ett bemyndigande. Under år 2007 fick 93 stycken bolag bemyndigande av bolagsstämman att få utföra ett återköp av aktier. Av dem valde 59 % att utföra det. Vi inleder uppsatsen med att förklara teorier som kan ligga till grund för motiv till att utföra aktieåterköp. Därefter formulerar vi hypoteser som avser pröva teorierna.

In a society where children are getting a bigger influence over the family?s consumption and where more products for children are purchased, the market for children products has expanded. This growth is due to a higher amount of older parents which have a god economy and are choosing to spend more money on products for their children. Also the fact that parents use fashion products for children as a way to reflect their own status and that children are becoming more fashionable and aware of trends have contributed to the markets expansion. All together this leads to a grown importance of knowledge for marketers concerning the market.

The purpose of this Masters-thesis is to examine the impact of identity politics on (a) Turkey's foreign policy towards Europe and the EU, and (b) Europe's/EU's political attitude towards Turkey, and what implications this may have on a possibly future Turkish membership in the EU. It is a more interpreting thesis than it is an explaining one. The examination shows that Turkey has considered Europe as a political model, while Europe has used the muslime Turkey as a threat to determine its own identity. The negotiations between EU and Turkey this autumn will have great impact on the identity of both sites. If the EU accepted Turkey as a member, the union could gain a chance to spread democracy to the islamic world and thereby earn global respect.

In this essay we try to find explanations as to why Denmark went to war, to-gether with the United States and other nations, against Iraq. We have exam-ined several factors which we believe to be the most important for Denmark`s decision to go to war. In particular, we have looked at Prime Minister Anders Fogh Rasmussen and his belief system, Denmark`s recent domestic policies especially the immigrations policies, relevant parts of Denmark`s past foreign policies and Denmark`s role within international organizations like UN, NATO and EU. Throughout the essay our attention is focused on Rasmussen as a main actor in forming and pushing through Denmark`s policies..