Hur förmedlas bilden av Svea?
- en studie om hur ESN, IKEA och UD förmedlar svenskhet
Social AnthropologyIdentity creatingSwedishnessESNIKEAUDSocialantropologiIdentitetsskapandeSvenskhetESNIKEAUD
The purpose of this essay is to show how ESN, IKEA and the Ministry for Foreign Affairs (UD) mediated swedishness. This will be done by illustrate and analyse the methods the research fields use to create and spread pictures and message about Sweden, Swedes and Swedish cultures. The essay use the method of represented informants and show three field where the meeting between people and cultures is conspicuously. Hopefully, this essay can be seen as a contribution to the research of identity (identity research). I have chosen to focus on three fields of research, which do not belong to the classic field of research to show how swedishness is mediated.