Syftet med den här studien är att empiriskt undersöka hur ett relaterat diversifierat företag kan ta tillvara de möjligheter till synergieffekter, som flera olika produktgrupper ger. Vi har undersökt detta genom en kvalitativ fallstudie på Procordia Food. Där undersökte vi tillvaratagandet av synergier som genereras av osynliga resurser - kunskapsöverföring. Utifrån en analys av Procordia Foods organisation, i förhållande till den referensram vi har valt att använda oss av, formulerade vi följande hypoteser: Hypotes 1 - Den begränsade medvetenheten om synergiers innebörd hos relaterat diversifierade företag förhindrar att en potential för effektivisering utnyttjas. Hypotes 2 - Relaterat diversifierade företag går miste om potentiella fördelar då de inte utformar organisationsstrukturen efter synergigenererande faktorer.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

Sveriges nötköttsproduktion har stadigt gått ner de senaste åren. Stora livs-medelsföretag såsom McDonalds har svårt att säkerställa sin leverans utav svenskt nötkött. Studien fokuserar på Österrike, om hur de arbetar för att säkerställa förekomsten av inhemskt nötkött som är av hög kvalitet och hur de säkerställer lönsamhet samt tillväxt i hela värdekedjan. Österrike är ett land som idag har en självförsörjningsgrad på 142 procent, jämfört med Sverige som ligger på 52 procent i självförsörjningsgrad. Uppsatsen är en teoretisk undersökning av hållbara leverantörskedjor, där fokus ligger på maktförhållanden inom leverantörskedjan. McDonalds Sve-rige och Sveriges nötköttsproducenter (SNP) är de som står bakom efterfrå-gan om den övergripande studien, som kommer att göra en jämförelse mel-lan länder i Europa (Irland, Storbritannien och Österrike). I Österrike har det tagits fram merbetalningsprogram för att lantbrukaren ska få bättre betalt.

In Sweden the amount of people with obesity has increased with almost 50 % during the past 20 years and is now including 500 000 people. A larger energy intake than energy consumption is today one of the most important cause of overweight and obesity that exist in the world. This requires more knowledge about healthier eating habits combined with moderate intensive exercise, exercise that is simple, effective and amusing. A god solution is a combination of fitness training and strength training, a type of circuit training. It is distinguished by a high intensive work in short periods and with a short break.

The purpose of this master thesis is to show how a chosen actor in form of the Swedish union organization IF Metall (the Swedish union for metal- and industrial workers) works with pro-reading activities. The project being scrutinized is the Read to me dad-project which aims at fathers who are not used to reading activities within the LO-group (the Swedish Trade Union Confederation). The methods used are interviews and literary studies. The theoretical background of my discussion is based on three education ideals. The neo-humanist ideal emphasizes the personal improvement through literature.

The aim of this thesis is to define digital library, and to investigate a relation between the construction of a digital library and user needs. The main questions to be answered are: 1 What criteria was used when constructing a digital library, particularly concerning issues like purpose, function, design, supply, services, resources and future development of the digital library? 2 How do the digital library system designers and system builders criteria correspond with those of postgraduate researchers? And what factors affect the use? A digital library is an enterprise that gives access to information stored digitally and directly available on the net. The crucial is that the enterprise has a control over collection of information and responsibility to make it available to a defined group of users. In order to investigate the relation between the construction of the digital library and user needs, I have interviewed five key people involved with the work with the digital library and twenty postgraduate researchers from the Gothenburg University.

Introduktion: Karies är en kronisk och multifaktoriell sjukdom som uppstår av samspel mellan bakterier, föda och tandytan. I Sverige har kariesförekomsten tydligt minskat, men det är fortfarande vanlig sjukdom hos individer med utländsk bakgrund. Syfte: Syftet är att undersöka kost-, munhygien- och tandvårdsvanor hos en grupp med utländsk bakgrund.         Frågeställningar: Hur ser kostvanor ut för individer med utländsk bakgrund?   Hur ser munhygiensvanor ut för individer med utländsk bakgrund? Vilka tandvårdsvanor har individer med utländsk bakgrund?    Metod: Enkätundersökning genomfördes i två svenska mindre städer och studien inkluderade totalt 44 deltagare från Svenska för invandrare (SFI) i nivå C & D.    Resultat: Alla deltagarna besvarade att de rengör tänderna minst en gång per dag.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

The underlying purpose of this study is to see whether a library focused solely on providing literature in other languages than Swedish serves as a unifying, integrating force, or as an agent for division and exclusion. The study focuses on the International Library in Stockholm. The authors have created a profile of the visitors of the selected library, concerning their characteristics, their library habits and their perceptions of the International library. This profile has then been compared with the staff?s perception of the visitors as a group.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

AbstractOne opinion among people who are experienced in hand rearing newborn mammals is that goat milk is more suitable than cow milk if the young needs a milk replacer. The purpose of this literature review was to find out if there is scientific evidence that goat milk is a better milk replacer for piglets, rat pups and foals than cow milk. The milk is essential for the newborn animal, as its only source of nutrition until it has learned how to eat solid food. In this literature review, the composition of goat milk and cow milk is compared with the nutrient requirements after birth in piglets, rat pups and foals. The nutrient requirements and the milk composition are partly determined by the newborn mammals activity level and suckling frequency, which also is described.

Kunskap om ungdomars alkohol- och drogvanor är en viktig aspekt i förhållande till socialt arbete. Kunskaperna kan bidra till verktyg för att kunna göra rätt bedömningar och insatser. Med detta som utgångspunkt har denna studie utförts med syftet att undersöka uppfattningar om alkohol och droger hos ungdomar mellan 13-15 år. Studien är utförd med en kvantitativ ansats. Ett utskick av 164 enkäter gick ut till högstadieelever på en skola i Mellansverige.

Gistrand, C. has studied ?Explore young people's problematic backgrounds and their views on the opportunities and obstacles in order to improve their health?, University of Gävle in the course theory and method of application and thesis work.The object of the study was to give young people space to make their voices heard. Further on to make unemployed youths perceptions of perceived opportunities and obstacles in their way to get a job, internship or study, visible. The object of the study was also to show youths? views of health and what they thought about the contributions to society.The method was qualitative, with three semi-structured interviews with men between 20-24 years old (and problematic childhoods, for instance alcohol and drug use) was conducted..The result shows that unemployment increases the risk of illness and unhealthy habits.

Introduction: Sleep is necessary for human survival. Difficulty sleeping occurs in about one in four adult person in Sweden, insomnia in every ten. There are several reasons for difficulty sleeping, where stress is one of the most common. The quality of life and health are affected negatively. Treatment with proven efficacy against insomnia is not only sleep medication, but also cognitive behavioral therapy, CBT.