Att våga vara mobil
En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel
Mobile commerceMobile securityConsumer behaviourMobile commerce platformM-handelMobil handelMobil säkerhetKonsumentbeteendeM-handelsplattform
We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made. Themethodology chapter ended with a presentation of our criticism about the choiceof methods.In the theory chapter we describe the relevant theories on our subject. Wedescribe some factors that could influence a consumer's purchasing behaviour,and other theories about how companies can implement mobile commerce.We then describe the material collected through surveys and interviews weconducted. This data formed the basis for the synthesis, analysis andconclusions, which we reported in the essay.In the analysis we combine theory and empirical data and then interpret the datawe have collected.In the conclusion we responded to the questions we asked and gave advice tocompanies that are interested in introducing mobile commerce.