By exposing their products in blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can relate to, and can thereby solicit customers for their products and brands.We will examine whether product placements in fashion blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that we have selected from four of the largest blogs in Sweden. The stores we examine sales of product placed goods in are volume brand stores such as Zara and H&M etcetera.

 The english name of this essay is ?One man among many women?. This essay takes its starting point in the situation today with few male teachers in the earlier years of elementary school. I have decided to look at the small group of males that actually started the education to become teachers and why they did it when the profession as teacher today is low-paid, low status and is a profession with a large dominance of female teachers. I have chosen to write about this because of the importance for the children to meet both men and women as teachers in the early schoolyears.

AbstractTitle:?It?s time to break the rules?, Female writing in a post revolutionary Egypt Year: 2013Author: Teresa Egfors GergesKeywords: the modern Arabic short story, Egyptian female writers, the Egyptian revolution, romanticism, realism, modernism, Modern Standard Arabic, Cairo Arabic.The purpose of this essay is to analyze four stories, written by Egyptian women and published after the Egyptian revolution, namely; A?wal mimm? yanbagh? and Qi??a shatwiyya by Hanan Elbadawi and Bint r?gil and Sam?ra ?-?ar?b?sh? by Shaimaa Elmaria. The stories of the essay are analyzed by the questions:? What are the themes? ? What kind of language and style is it? ? What are the messages?The essay is based on a comparing analyze, the stories are especially analyzed by Sabry Hafez? theories about the modern Arabic short story. Interviews with the two writers have been made.

Uppsatsen tar sin utgångspunkt i antagandet att det existerar ett antal så kallade misfits inom svenska elitfotbollsklubbar. Detta grundar sig i att 13 av 16 klubbar i Allsvenskan visade ett negativt driftresultat 2009. Med anledning av detta är syftet med uppsatsen att identifiera problem och möjligheter som finns relaterade till affärsutvecklingen inom svensk elitfotboll. I ett andra steg analyseras vilka åtgärder som krävs för att lösa de identifierade problemen och tillvarata möjligheterna. Svensk forskning inom affärsutveckling och fotboll är högst begränsad, varför vi anser att vår uppsats har ett betydande kunskapsbidrag.För att uppnå syftet har intervjuer med VD:ar i fyra olika allsvenska klubbar samt generalsekreteraren för Föreningen Svensk Elitfotboll genomförts.

Syftet med denna studie var att genom kvalitativa forskningsintervjuer ta reda på hur flickor med utländsk bakgrund kan uppleva ett specifikt fotbollsprojekt som syftar till att öka deltagandet bland flickor med invandrarbakgrund. Syftet var även att undersöka vilken betydelse projektet kan ha för dem. Sex flickor med utländsk bakgrund som deltar i det specifika fotbollsprojektet ingick i studien. Av resultatet framkom att flickorna upplever att projektet har haft en stor betydelse för deras självuppfattning. Projektet har gett dem nya möjligheter att lära sig spela fotboll, träffa nya kompisar samt att vara mer fysiskt aktiva.

 The english name of this essay is ?One man among many women?. This essay takes its starting point in the situation today with few male teachers in the earlier years of elementary school. I have decided to look at the small group of males that actually started the education to become teachers and why they did it when the profession as teacher today is low-paid, low status and is a profession with a large dominance of female teachers. I have chosen to write about this because of the importance for the children to meet both men and women as teachers in the early schoolyears.

Kvinnlig könsstympning uppmärksammades i västvärlden på 1970-talet då invandringen till väst från länder där könsstympning praktiseras ökade. När Waris Dirie gav ut sin självbiografiska bok En blomma i Afrikas öken 1999 kom könsstympning åter på tapeten. Eftersom könsstympning är en sedvänja som praktiserats i tusentals år världen över och fortfarande utövas i flera länder idag, väcktes ett intresse att ta reda på omständigheterna kring fenomenet. Vart, hur och varför uppstod denna till synes inhumana och irrationella sedvänja och hur kommer det sig att den lever kvar än idag? Vilka bakomliggande faktorer finns? Hur hänger könsstympning ihop med religion, kultur, genus, makt och så vidare?Eftersom det verkade handla om ett mycket komplext fenomen togs beslutet att syftet skulle vara ganska brett och omfattande.

Bakgrund: The Female Athlete Triad är ett syndrom som kan drabba idrottare med ett för lågt energiintag i relation till en hög energiförbrukning från fysisk aktivitet. Triaden består av tre komponenter, energitillgänglighet, menstruationsfunktion samt benhälsa. Idrottare som drabbas av syndromet hamnar i riskzonen för stressfrakturer och osteoporos.Syfte: Att undersöka om en grupp kvinnliga simmare intar en adekvat mängd energi för att möta sitt energibehov och säkerställa en adekvat energitillgänglighet. Studien syftar även till att undersöka simmarnas livsmedelsval och undersöka en eventuell förekomst av amenorré.Metod: Studien är en kvantitativ studie med tvärsnittsdesign. 16 deltagare rekryterades från två simsällskap genom ett bekvämlighetsurval, varav 12 deltagare fullföljde studien.

Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

In the light of ever increasing international trade around the globe, affecting men and women in all countries, it is surprising that so little attention is given its gender effects. The effects of trade are said to be gender neutral, but could potentially act reinforcing on the existing gender patterns in a society. The aim of this thesis is to examine whether the implications for men and women in relation to trade liberalization can be found to differ. By stylizing some differences between men and women, this is done by examining the theoretical implications mainly via the Heckscher-Ohlin model and through a Beckerian approach. The implications found are then compared with the findings in existing empirical work.

This study aimed to find out whether or not gender related theories regarding the division between men and women can be applied to three novels written by Katrina von Bredow, Syskonkärlek (1991), Som jag vill vara (2007) and Flyga högt (2011). The theories used in this research were Yvonne Hirdman?s theory and R.W Connell?s theory. Hirdman claims that there are differences between men and women at different levels in the society while Connell believes that this is a myth because, according to the writer, men and women are psychologically similar. The intent with this research was to provide a gender analysis of Bredows novels, because these novels have not been studied previously.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

The standard housing of farmed mink provides little opportunities for them to behave naturally and abnormal behaviours such as stereotypic behaviour and tail biting may occur. To prevent abnormal behaviours animals in captivity are often provided with different kinds of enrichments. The aim of this study was to investigate what kind of enrichment farmed mink use when they have several kinds to choose from and to observe if abnormal behaviours can be decreased with a larger cage and a more multifaceted environment. Totally 20 silver blue, 10 months old female mink were kept in traditional cages (80x30x40 cm) for 7 days and in larger cages (195x80x40 cm) with several types of enrichments for 7 days. The enrichments were wire net- and wooden shelves, wire net- and plastic cylinders, water bath, plastic ropes, branches, straw and tennis balls. One-zero scan sampling on behaviour and choice of place were performed during 3 hours and 20 minutes prior to feeding during 7 days per treatment in April 2004.