Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term ?weekday-luxury.?Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed ?weekday-luxury.? This link of values is particularly interesting to us and we are curious about the underlying motivation to ?weekday-luxury? and the driving forces underlying the phenomenon. We have noticed in society that people need something extra in their daily lives and we attempt to speculate where their perceived value lies through the concept of ?weekday-luxury." Our goal is to determine a deeper understanding and insight into this phenomenon and how it meets our needs through an identifiable pattern. We also analyze the nature of ?weekday-luxury? and its meaning.

The purpose of this study was to see how Luke depicted the Roman Empire and in particularits people through his gospel. Around the time of the gospels? composition, 70-80 A.D., tensions were high between the Jewish people and their Roman occupants. However, it was during this period of high tension that a small group of Jews distinguished themselves not only by claiming that the promised savior, the Messiah, had arrived but also by including non-Jewish members into their ranks. The stated question is how this group of Christians reasoned both among themselves but also with their surroundings.

»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research about packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..

Cultural organizations set on capitalizing on artistic ideas are subject to an industry specific economic condition that requires a balance of art and commerce; two opposites reflecting credibility and non-credibility. Hence, commercialization of the cultural industries implies non-credibility in an industry insisting on symbolizing the opposite.This study aims to demonstrate how cultural industries can attract a wide audience, while maintaining credibility. This is done through the perspective of folksiness since its context indicates the existence of credible commercialism.The study demonstrate that credible commercialism is part of folksiness and is possible thanks to the folksiness context that 1) utilizes attributes that balance and disarm "negative attributes" creating an atmosphere of acceptance and 2) meets the consumer's need fulfilment of identity through individualism and belonging, and 3) contains attributes that increases loyalty..

Wavecraft AB develops medical equipment for heating of organic synthesises. The heating is done with microwaves, which improves the process in both speed and accuracy compared to the more traditional methods where heating elements are used. This report discusses the developement of an automatic lid mechanism for one of Wavecraft's product prototypes. The company assumes that the final product will be integrated by customers into fully automated systems, and the upgrade from a manually to an automatically controlled lid is therefore an important step in the product's developement process.The first stage och the project was an idea generation process. The ideas generated here were organized into five different concepts of which the best one was selected through the use of a concept matrix.

The purpose of this paper is to investigate how gender and sexuality are made in the videogames Prince of Persia and Fable II, and more specifically to look at possibilities and limitations for the construction of gender and sexuality in these games. I understand videogames as an interactive media form that differs from other types of media like film and literature. It is a media form that depends on a player to be played. At the same time it is constituted by rules of how it can be played. I have analyzed my material by a method called close-playing.

I undersökningen har en kvalitativ studie använts bestående av postenkäter. Syftet med studien är att undersöka tre förskolors utemiljöers fasta material. De valda förskolornas utemiljöer är byggda under tre olika årtionden. Förskolegårdarna har studerats av oss genom observationer, foto och postenkäter till pedagogerna. I postenkäten har pedagogerna fått besvara hur de upplever den egna förskolegårdens fasta material.

Det har skett stora förändringar på arbetsmarknaden, där visstidsanställning/ behovsanställning blivit alltmer vanligare anställningsformen i Sverige. Individer som inte har fast anställning har även sämre psykosociala arbetsförhållanden och upplever större stress på arbetsplatsen, vilket i sin tur kan leda till mental ohälsa. Även kvinnor upplever sig ha sämre psykosociala arbetsförhållanden jämfört med män. I denna studie undersöks sambandet mellan psykosociala arbetsförhållanden, arbetsbelastning, anställningsform samt kön och mental ohälsa. De psykosociala förhållanden mäts genom den så kallade krav- och kontrollmodell som omfattar vilken typ av arbete individen utför.

The companies of today compete about the consumers? attention. In a society where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It?s no longer an economical question to be able to wear the latest fashion trends, the availability of cheap fashion clothes is constantly increasing.

Tidigare forskning har påvisat en föränderlig arbetsmarknad som kännetecknas av allt mer flexibla organisations-och anställningsformer och individbaserade arbetsvillkor. Tidsbegränsat anställda återfinns inom de mest otrygga anställningarna, med sämre arbetsförhållanden och villkor i jämförelse med tillsvidareanställda. Arbetsegenskaperna skiljer sig åt på så sätt att den ekonomiska kompensationen är lägre inom visstidsanställningar, inflytandet i arbetssituationen är mer begränsad och anställningstryggheten sämre. Dessutom är arbetsmarknaden väldigt könssegregerad vilket medför att flexibiliteten i kombination med ett ökat antal tidsbegränsade anställningar har fått olika konsekvenser på män respektive kvinnor. Kön fyller sålunda en viktig funktion i detta sammanhang då kvinnor är överrepresenterade inom de mest otrygga anställningsformerna visstidsanställningar.

The purpose of this developmental research was to test the new way of working when the students were to take part in planning of cooking during the lessons in home and consumer studies, because the aim of the school is to teach the students to take the responsibility for their studies. The two first lessons should be used by students in the group to plan and organize their meal. During the third lesson the students must be responsible for cooking ready their meal and afterwards they must evaluate the results. The results of this new way of working was new for the students and they thought it was fun to be responsible for cooking during these lessons in home economics. The students in the groups were of wixed ability and they developed their knowledge from the levels of their ability.

The out-of-town retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the occurrence of market failures, produce an optimal situation. It might therefore be necessary to change the planning policies in a more restrictive direction.

The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..

The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.

The general purpose of this dissertation is to study picture communication in picture books and it addresses the following questions:What is the illustrator?s role in the process of making a picture book? What communicative qualities do pictures have in picture books and how do pictures interact with texts? What methods do illustrators use to visualize the meaning of stories in picture books?A genre analysis, a literature study and an interview of a professional illustrator has been conducted to answer the questions. I found that all objects that make up pictures, the arrangement, colours and shapes contribute to the meaning in diverse ways. Pictures also communicate in a different way than texts. An important difference between pictures and texts in the context of picture books is that pictures are more open for interpretation.