Title: Shop at us ? and we?ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR.Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011Keywords: Green marketing, CSR and branding.Question: How do large and well known companies affect their customer?s view towards their brand by using green marketing and CSR?Purpose: The purpose of this thesis is to investigate how high consumer?s value companies who works with green marketing and CSR, and also to find out how it affects the company brand.Method: We have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research.Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate Social Responsibility, green marketing, brands and consumers. These sub-chapters include theories that will help the reader get a better understanding of the areas.Empirical studies: We have gathered empirical data by multiple open interviews. Two of the five interviews with the companies were face-to-face, two via email and one over the phone.

Qigong was initiated by the Chinese government in the 1950´s as a domestic medical tradition to be included within a modern scientific framework. During the first decades it became popular among the élite. During the 70´s and 80´s scientific confirmation of the existence of qi contributed to its immense popularity among the population. Charismatic leaders with a traditional background were leading their groups in parks and the movement was booming. In 1992 Falun Gong was established by Li Hongzhi as qigong taken to a higher level.

Background: The need for structured practice has in recent years appeared in connection with the request for a more evidence-based nursing. In psychiatric care with its complex disabilities, it is important to have methods to identify these. Research has demonstrated the importance of patient participation in nursing that has been shown to affect their mental health. It is essential to get to know how patients with mental illness are capable of involvement in their life situation. The ICF emerged as a useful theoretical framework for development of questionnaires of patient participation.Aim: The aim of the present pilotstudy was to develop and test a questionnaire for participation, based on ICF.

I min undersökning studerar jag elevernas interaktion face-to-face på raster där den bärbara datorn finns med. Syftet är att undersöka hur den bärbara datorn påverkar interaktionen mellan eleverna på raster. Mina frågeställningar är hur och när elever är socialt responsiva respektive asocialt responslösa på raster samt hur elevernas interaktionsritualer ser ut? Jag har använt en kvalitativ metod för att kunna besvara mitt syfte och mina frågeställningar. Jag intervjuade fem elever i årskurs ett på en gymnasieskola i Karlstad och genomförde tre observationstillfällen. Studien visar att den egna datorn både kan ses som en tillgång och hinder på raster för elever på gymnasiet vid interaktion.

This thesis analyzes contemporary Swedish discourse on Russia, i.e. the ways Russia and Russians are perceived in Sweden today. After a summary of historical Western and Swedish perceptions of Russia, and a discussion about the treatment of these tensions within modern research, contemporary Swedish discourse is reconstructed based upon analytical articles in three major newspapers during the period 1992-2007. It is argued that the prevailing image of Russia contains the reproduction of old stereotypes and prejudices. The five major representations of Russia in contemporary Swedish discourse are: non-Western, unreliable, authoritarian, threatening and eternal, with the last one being a meta-representation functioning both as a representation of its own and a mechanism for the reification of the others.

The aim of this study is about how school librarians useweblogs as a working tool. I wanted to examine how someschool librarians use weblogs as a working tool and why theyare using them. I also wanted to know the advantages anddisadvantages they see with this tool. I believe that children andteenagers are interested in social media- tools and also are bigusers and consumers of these tools. Therefore I thought it mightbe interesting to examine how school librarians who havechildren and young people as their main target group, work withweblogs which is one of many social media tools.The methodology used for this study is interviews.

The purpose of this essay was to investigate whether speakers of different languages find different things difficult when learning Swedish. The results showed that the first language was not the only aspect that mattered when it comes to what difficulties the learners face. Also individual differences and the level the learner has reached in the language are important to consider. However, some differences between the groups investigated surfaced and this shows that the first language can infact effect what difficulties the learners will encounter.   .

SyfteUppsatsens syfte är att skapa förståelse för hur sociala ideella organisationer på lokal nivå kommunicerar vid rekryteringsprocessen av volontärer samt hur de aktivt arbetar med kommunikation för att utarbeta långsiktiga relationer gentemot volontärer. För att besvara uppsatsens syfte formulerades två forskningsfrågor:Hur kommunicerar sociala ideella organisationer för att rekrytera nya volontärer?Hur kommunicerar sociala ideella organisationer för att bibehålla och stärka relationen gentemot befintliga volontärer?MetodFör att besvara uppsatsens syfte har en kvalitativ forskningsstrategi använts. Denna forskningsstrategi tillät en djupgående analys av teoretisk och empirisk data som samlats in via sekundära källor samt tio personliga intervjuer. Uppsatsarbetet har skett i linje med abduktion då vi har arbetat med insamling av teoretisk  och empirisk data parallellt.SlutsatserDenna uppsats har format en förståelse kring vikten av förtroendeskapande inom sociala ideella organisationers kommunikationsprocess gentemot potentiella samt befintliga volontärer.

Denna uppsats är en kvalitativ intervjustudie med ett symboliskt interaktionistiskt perspektiv och avser undersöka identitetsuppfattningen hos personer som är uppväxta inom Jehovas vittnen och lämnat den. Informanterna är alla deltagare i FROM-projektet, i frivillig organisationen Hjälpkällans regi.  Syftet med uppsatsen är att få en bredare förståelse hur informanterna uppfattar och beskriver sin identitet nu och då, samt vilken roll Hjälpkällan och FROM-projektet har haft i identitetsformationen. Två män och fyra kvinnor deltog i studien. Intervjuerna gjordes face-to-face, via Skype och telefon. Den teoretiska referensramen är symbolisk interaktionism med olika begrepp relaterade till identitet samt några stödbegrepp.

This is a final year project considering constructional techniques for joining cavity walls. The project is related to an ongoing scientific programme about the restoration of The City wall of Visby located on Gotland. The programme was set by Riksantikvarieämbetet as a reaction to a collapse of the outer masonry wall shell which took place in February 2012.The City wall of Visby is a medieval fortification built out of limestone during the 13th century. The wall is constructed as a cavity wall with two separate masonry shells connected to each other through an intermediate core. During the 14th century the wall was heightened which lead to a higher stress, especially in the outer wall face.

This study focuses on the encounter between the academic librarian and the academic library user with a specific need for information. The aim of the study is to examine the process of mediation of information and to uncover any inherent problems or systemic inertia that may occur within that process.Special attention has been given to information-seeking behaviour in the digital age and the possibility of viewing information literacy as a meta-literacy. The difference between the surface web and the academic invis- ible web is also investigated. Empirical data was collected by the use of ethnographic fieldwork at the Karolin- ska Institutet University Library over a period of five weeks. The data is analysed using actor-network theory as a point of departure.

In this essay I analyze the concepts security and security policy from a critical, feministic point of view. The traditional way of thinking security is state-centred and narrow with its military oriented threatening pictures and solutions.I advocate that the two concepts need a more feministic and holistic approach to be able to cope with the threats of our time and include the security for women explicitly.To suggest how this can be done I introduce a model; security-sphere, which should be seen as a way to constructively connect my objections to the existing research with a new approach to security problems. The security-sphere is based on two analytical parts; the private security sub-sphere and the public security sub-sphere, in order to make new images of security problems visible.It is a fact that most of the threats against women specifically, take place in the private sphere where no traditional analytical tools reach in - these threats have not been seen as 'real' security problems. My aim is therefore to integrate these issues into the agenda of security policy..

This market study was written on behalf of Uni4 Marketing (U4M) and investigates the Egyptian softwood market. The objective was to identify what characterises a good softwood supplier according to Egyptian importers. In addition to this U4M?s competitiveness compared to their competitors was evaluated. The study also identified possible sources of competitive advantage possessed by U4M.

Frågeställning:Hur arbetar CreActive för att främja det sociala kapitalet? Hur kan CreActive främja det sociala kapitalet i en kreativ miljö? Hur underlättas mötet mellan människor på CreActive? Finns det förbättringsmöjligheter för att ytterligare främja det sociala kapitalet på CreActive?Syfte:Syftet med studien är att beskriva hur CreActive skapar nytta för sin omgivning. Det kommer även att undersökas kring hur mötet uppstår mellan människor på CreActive som ska främja det sociala kapitalet.Metod:Studien genomfördes med den kvalitativa metoden, eftersom den fångar upp detaljer och information av intervjupersonernas tolkning av verkligheten, det vill säga deras uppfattning, tankar och känslor. Det medför en inblick kring hur CreActive arbetar med mötet mellan människor, för att främja det sociala kapitalet. Empirin består av intervjuer med studenter och anställda.Slutsats:Det framgår att studenter inte känner till CreActive i den utsträckning som CreActive vill.

Utvecklingen av tekniken och den globalisering som skett har öppnat upp möjligheten till ledarskap på distans. Elektroniska kanaler har gjort det möjligt att utnyttja kompetens världen över. Syftet med denna uppsats är att skapa en förståelse för hur en personlig kontakt upprätthålls i ett distansförhållande mellan ledare och anställd. Studien ämnar undersöka hur ledaren agerar för att skapa motivation hos sina anställda och identifiera vilka kommunikationsbarriärer som finns.En fallstudie utfördes på Ericsson som är ett ledande företag inom kommunikationsteknik och har verksamhet i 180 länder. Deras slogan är "A World of Communication".