The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.

Communication of sustainable development has become an increasingly important part of organisation?s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success involves organisation?s employees.

The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.

AbstractThe purpose of the present study was to clarify and describe what image men and women present and communicate in their profiles on an online dating site. Further has been investigated if traditional gender roles and stereotypes are as pronounced on this online platform or if it offers a space to go beyond traditional formations. The theoretical framework of this study consisted of a social psychological idea and understanding of identity as well as a gender theoretical perspective. The methodological points of departure were hermeneutic and the data consisted of ten male and ten female member profiles on match.com. The results of the study was divided into three themes, the emphasis on positive qualities, the attractive body and project manager to one?s own life.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

SammanfattningVi har undersökt hur kreditprocessen påverkas ur kredithandläggarens perspektiv, av att det kreditsökande småföretaget använder sig av en extern rådgivare eftersom tidigare forskning tyder på att det blivit svårare för dessa företag ett erhålla finansiering från banker. Ändringen i förmånsrättslagen 2004 är en bidragande faktor till småföretagens prekära situation eftersom det försämrade bankens utdelning vid en eventuell företagskonkurs. När en småföretagares kunskaper inte räcker till, kan en extern rådgivare konsulteras för vägledning i kreditprocessen. Vårt syfte med uppsatsen var att beskriva kredithandläggarnas uppfattning om den externa rådgivarens olika funktioner i kreditprocessen samt att analysera hur kreditprocessen påverkas av att en extern rådgivare agerar i småföretagets intresse. Vi har genom en kvalitativ undersökning och studerat fyra kredithandläggare i fyra olika banker med erfarenhet av vårt ställda problem och fångat deras respektive betraktelser.

Aim: The analysis model was introduced after several audit-scandals in order to enhance the confidence in the auditors? independence. Our purpose with this essay is to find out if the auditors experience that the stakeholders? confidence in their review of the financial information has increased as a result of the analysis model. We also strive to describe the function of the analysis model in order to give the reader a deeper understanding in this subject.Method: The scientific approch we have used in this essay is a qualitative survey method, in order to find out the auditors opinion and attitude regarding the analysis model and whether the stakeholders? confidence in the financial information has increased as a result of its introduction.

Syftet med studien är att få en djupare förståelse för hur användare av sociala medier förhåller sig till, och varför de väljer att följa företagssidor i sociala medier, vad de förväntar sig av dem samt hur de upplever företagens ständiga närvaro. Vi har undersökt detta utifrån en kvalitativ ansats och har använt fokusgrupper för att samla in studiens empiriska material. Fokusgruppsintervjuerna är semistrukturerade då detta anses vara lämpligt för att fånga in så mycket som möjligt av ämnet samtidigt som deltagarna får möjlighet att diskutera fritt. Det teoretiska ramverk som används i denna studie omfattar konsumentattityder, konsumentbeteende, skapande av image genom varumärken och word of mouth i sociala medier.Våra resultat visar att de största anledningarna till att deltagarna följer företag i sociala medier är för att få tillgång till information och inspiration samt ta del av underhållning. Majoriteten av deltagarna följer även företag för att få någonting tillbaka i form av tjänster, rabatter eller erbjudanden.

Syfte: Syftet är att studera diskrepanser mellan den av företaget förmedlade imagen och hur de anställda upplever arbetet inom organisationen i praktiken samt även hur de upplever själva förmedlingen. Metod: Med hjälp av individuella intervjuer har vi fastställt hur den av företaget förmedlade imagen upplevs av de anställda. Teorierna i studien har till avsikt att förklara dels image och hur image kan användas för att påverka anställda. Resultat: Diskrepanserna mellan individen och organisationen kan vara väldigt stora och många aspekter av individens identitet kan vara helt eller delvis segmenterade från organisationens identitet. Trots detta kan individen ha en positiv bild av företaget så länge det finns någon aspekt hos organisationens identitet som gör intrång på någon aspekt av individens identitet..

The essay explores how the category ?religion? occurs and functions in the regulatory documents governing the Swedish public service companies. The study also highlights Swedens changed religious demographics and the changing media landscape. The material that is under investigation is the external and internal policy documents for Sveriges Radio, Sveriges Television and Utbildningsradion. The study is done by a qualitative content analysis which results are carved out by search units in relation to the category religion and then discussed and analyzed.

The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions:What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning?We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.

Den svenska detaljhandeln har under senare år genomgått en betydande förändring. Stora delar av detaljhandeln bedrivs numera på externa handelsområden istället för i stadens centrala delar. Nya områden byggs och med detta följer en ökad konkurrens mellan handelsområdena. Kunden måste ta ett beslut vilket område de vill besöka. Detta beslut tas genom att jämföra hur intressant ett område är i sin helhet i förhållande till ett annat.

The aim of this study is to discuss how public officials, who are implementing integration policies, describe and relate to ?immigrant women?. The analysis is based on interviews with eight public officials. Drawing on perspectives from discourse theory, multiculturalism, western feminism and postcolonialism, the diskussion tries to place the interview statements within a theoretical debate concerning the concepts of culture/ethnicity and sex/gender. The picture of the ?immigrant woman? seems to be somewhat revised.

The purpose of this essay is, using discourse analysis, to define how the Swedish society sees sexuality and how this is conveyed to young people. The questions at issue are; How is the term sexuality defined and delimited? How are the young people described in relation to sexuality? Are young people ascribed to different needs and qualities in relation to sexuality depending on their gender?There is previously a lot of research with great multitude about the sexuality of the youth. The research methods vary but text analysis within the subject area is unusual. The material used in this discourse analysis have been published by normative public institutions.

In the light of the criticism from the Swedish Consumers? Association towards the actions of modern fund managers on the Swedish Sustainable and Responsible Investment (SRI) market, discussions of change has increased. The reasons underlying a change and communication process are scarcely focused on. Thus, grounded on theories in the fields of Critical Management Studies (CSR), Corporate Social Responsibility (CSR), change and communication, this study analyses how a change of implementing revised SRI communication is carried out at Handelsbanken Asset Management, existing motives for the change in communication, and how key actors can affect the process. A participant observation and in-depth interviews were carried out enfolding a discussion that contributed with a critical analysis and discussion, concluding external motives to be dominant and that key actors of the change process are influential to a various extent.