Purpose: The purpose of this Bachelor is to analyze how the organizers of a Major event price their tickets and how these strategies consistent and differs from dynamic pricing. The study also aims to analyze whether there are conditions for dynamic pricing in Major events in the future.Theories: Dynamic pricing - Kimes model, Segmentation, price discrimination, variable ticket pricing.Method: The study used a triangulation where a qualitative interview was combined with quantitative data collection. Primary data was collected through a qualitative approach through an interview with General Secretary Tony Wiréhn and Marketing Director Malin Eldh in the local organization of the IIHF World Championship in Sweden. The quantitative data collection was to collect price information from the games played in the Swedish side of the World Championship organization arrangements.Conclusion: The conclusions that can be drawn are that the organizer of Ice Hockey World Championships today largely applies segmentation and also the second and third degree price discrimination. World Cup organization believes that it has something they call "semi-dynamic pricing", which according to this study involves a variable pricing with dynamic tendencies, then prices on some games adapted based on supply and demand during the sales period.

This master thesis examines online reading groups with swedish participants. The aim is, by way of introduction, to investigate what kind of online reading groups that exist and how they work. The overall question of the thesis is: how do a conversation about books on the Internet look like? The theory used is Grounded Theory and this is a methodology which has influenced the hole structure of the study. Grounded Theory apply that issues and hypothesis must be created from the collected material, and the author collected for this reason material in the form of survey answers, email-conversations, blogmaterial and articles to draw up exact issues based on this material.The material was sorted into four different categories; social reading, reading fellowship, virtual freedom and anonymity and the issues were formulated according to this categories.

Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..

Sustainability reports have during the last decade had a strong development. Both in terms of establishing a sustainability assurance, in its form, and get it assured together with standards, principles and regulations which organisations and accountants have utilized. The growth of sustainability reports and the choice of getting them assured have in particular favoured the accounting business. Due to this result, some critics have voiced that assuring a sustainability report gain accounting firms more than it gains the actual organisation. Other say that it is necessary in order to increase the credibility and the eligibility of the report, while it also has become a requirement from stakeholders.

Methodology The foundation to my essay has been created using both primary and secondary data. Inquiries have been handed out to Handelsbanken. This data is completed with appropriate theories and ends in an analysis and finally a result and suggestion to continuing studies.Conclusions My conclusion is that the employees and the management has the same opinion on the bonussystem Oktogon. Both parts sees the system as a motivation factor in the organization. But still not enough effect on the employees to call it an effective strategy..

Resource-based learning or problem-oriented learning are teaching methods that are becoming more and more common in schools today. In order to make these teaching methods work there is a demand to make students information literate. This entails that school librarians ought to play a more important role in teaching than before since they are the ones that are the most qualified when it comes to mediating information skills. The aim of this thesis is to find out how nine teachers at six senior high schools apprehend the professional role of the school librarian and how they apprehend the conception of information literacy In order to learn about these conceptions we have chosen to study to what extent collaboration exists in the schools in question and the teachers conceptions of the importance of the school librarian in this context. We have used phenomenography which is both a set of theoretical assumptions and a methodology.

The purpose of this Master?s thesis is to study how university teachers look upon information literacy, what they consider the professional role of the academic librarian and how they value cooperation between the two professions. The methodology is based on qualitative interviews and is inspired by phenomenography. A limited number of qualitative interviews has been carried out in order to describe the attitudes and opinions of the university teachers related to my issue. I have also used the results of two theoreticians, Monica Hansen and Berth Danermark, who have studied cooperation between different professional groups.

Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series. Qualitative strategy is conducted by using a case study.

Title: The Swedish Business School at Örebro University ? A case-study of the relationship between teachers and studentsDate of seminar: 2009-06-04Course: Bachelor thesis in Business and Administration within Organization, 15 ECTSAuthors: Malin Blomqvist, Lisa Skoglund, Charlotte WallinAdvisor: Gabriella WennblomPurpose: The purpose of this thesis is to enhance the understanding about the relationship between teachers and students at the Swedish Business School at Örebro University. The purpose is also to describe the relationship with organizational theory.Research methodology: This thesis is based on a qualitative method. Semi structured interviews have been implemented with both teachers and students. Literature in the organizational area has been searched through to give a base for the study.Theoretical framework: This thesis uses the theory of stakeholders and the theory of resource dependence.Conclusions: Teachers and students are different stakeholders towards the Swedish Business School at Örebro University, where teachers is an intern stakeholder and students an extern stakeholder.

This Master thesis aims to study the relation between Swedish governmental cultural policy and cultural events at two Swedish public libraries. The Masters thesis demonstrates how national cultural policy regulates every part of the public library. This demonstration is a result based upon national cultural policy documents and interviews with employees at two public libraries in Sweden. The conclusion that national cultural policy regulates this part of the public library is drawn with help of the circle of culture as applied in Culture Studies and Michel Foucault theories of power. The thesis contains the answer of four questions, two involving cultural policy and the other two events at the library.

Ordet upplevelse används idag av många företag i olika branscher för att fylla sina tjänster med värde. Inom marknadskommunikation har byråerna börjat använda sig av upplevelsemarknadsföring för att tränga igenom mediebruset och tillgodose kunder och konsumenter. Syftet med uppsatsen är att undersöka hur kommunikationsbyråer, som profilerar sig inom upplevelsebaserad marknadsföring, använder begreppet upplevelse och därigenom uppnå förståelse för vilken generations upplevelseproduktion de arbetar med. Jag utgår ifrån Bosjwijk, Peelen och Thijssen (2007), vars modell innebär att det finns tre generationer upplevelseproduktion, varav den första generationen, iscensättning, innebär att organisationen utformar upplevelsen för individen. I den andra generationen, samproduktion, utformar organisationen och individen upplevelsen tillsammans.

The aim of this study was to investigate if the botanical composition of haylage affects pH, dry matter content and microbial composition of the faeces in horse and pig and ileal environment in pigs. Two separate studies were conducted where pigs and horses were fed two diets containing haylages with different botanical composition. The first haylage was from a tilled land dominated by timothy and meadow fescue and the other haylage came from a meadowland with a large inclusion of dandelion, 25 % and common couch. The dry matter content (70.8 % and 73.0 % respectively) and the pH-value (5.7) were similar in both feeds. The first study was made as a three-periods switch-back study with 7 Standardbred horses. In the first and the third period, 7 and 9 days long respectively, the diet consisted of the haylage from the tilled land, oats, sugar beet pulp, soy bean oil meal, lucerne pellets and brewers yeast.

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

Background and problem: Financial reports are created for the users as decision support. Stakeholders are often subjects to information asymmetry. Banks represent one of the primary stakeholders and financiers of a company, and place great emphasis on financial reports in their credit assessment process. The question is, however, how useful the financial information actually is. According to previous research, banks consider accounting information as troublesome in some respects, mostly due to accounting choices and judgments.