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21527 Uppsatser om Event study methodology - Sida 36 av 1436

Bloggar som marknadsföringskanal - En studie om produktplacering

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

"Fettpärlan har vi så det räcker till alla!" : En jämförande studie av hur fyra lärare på de studieförberedande och yrkesförberedande programmen tänker och arbetar kring och med litteraturundervisning

On 1 January 2005, IFRS (International Financial Reporting Standards)was mandatory for all listed companies within the European Union. The introduction is to create a transparent and consistent reporting. Mainly to provide companies, investors and financiers the same access to world capital markets. Since the introduction of IFRS, the goodwill value is determined by annual impairment tests. If an impairment of goodwill is a fact the goodwill decreases in value.

Svensk kod för bolagsstyrning : Förklaras det mer än vad det följs?

Sustainability reports have during the last decade had a strong development. Both in terms of establishing a sustainability assurance, in its form, and get it assured together with standards, principles and regulations which organisations and accountants have utilized. The growth of sustainability reports and the choice of getting them assured have in particular favoured the accounting business. Due to this result, some critics have voiced that assuring a sustainability report gain accounting firms more than it gains the actual organisation. Other say that it is necessary in order to increase the credibility and the eligibility of the report, while it also has become a requirement from stakeholders.

Kan företag kontrollera sitt varumärke online? : En kvalitativ studie om villkoren fo?r marknadskommunikation i sociala medier 

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

Internet som ett strategiskt verktyg för småföretag

Background: Internet is a new phenomenon; small companies have only used Internet a couple of years. Internet created a lot of new possibilities for the companies. Internet is a new marketing and communication channel for the company. Purpose: The purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate a better understanding of the application of Internet in small companies.

Ledarskap inom fastighetsförvaltning : En kvalitativ studie av tre fastighetsförvaltarbolag

ABSTRACT Title:                                   Leadership within property managementCourse:                              Bachelor Dissertation - LeadershipAuthors:                            Isabell Andersson och Marlene LundqvistAdvisor:                             Ingemar WictorKeywords:                         Leadership, property managementProblem formulation:   How can managers within property management lead their employees to achieve company goals?Purpose:                           Our purpose was to identify similarities and differences between different property managers? way to lead their employees.Theoretical framework:    In our study, we have chosen to use the four basic theories which we found most relevant to the subject after studying literature in the field of leadership and leadership within property management. In the theoretical framework we discuss theories such as practical leadership, motivation and commitment, service quality and communication which are all important components for succeeding with an effective leadership according to O'Reilly et al. (2010).Methodology:                   We have conducted a qualitative study with an intensive format and a deductive approach. The empirical data were collected through six interviews in which we interviewed three managers and a member of each managers? staff within property management companies.Results:                             In our research we have reached the conclusion that all our respondent managers are working to motivate their employees and communicate with them in order to guide them towards the company goals.

Att våga vara mobil : En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel

We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

Medborgardialog i Rasbobygden : En fallstudie i Uppsala kommun

ABSTRACTCitizendialogue in the District of RasboA Case Study in the Municipality of UppsalaAuthor: Camilla ÖstlundSupervisor: Stig MontinThe essay is written inside the scope of Örebro Universitys evaluation of the new organisation in the municipality of Uppsala.The purpose of this essay is to study the citizendialogue in the district of Rasbo. This will be done partly by an examination of how the participants themselvesperceive citizendialogue. Their descriptions are put in relation to deliberative democracy and its critics amongst other. Partly by study how those involved have choosen to put it into practice. The opponents of the reorganization chose to start a non-profit association, Rasbo in co-operation, to carry on local mobilization and it will be compared with other similar groups.

Spelar språkresan roll? : Fyra individers upplevelser av språkresans betydelse för deras karriärval

The objective of the study is to examine whether the experience from language courses abroad has had any impact on the career choices for four individuals. Based on a qualitative research methodology, four semi-structured interviews have been executed. The two research questions have been answered by letting four people recount their experiences from language courses abroad linked to their self-images and career choices. The outcome is that the experiences from the language courses contributed to a more or less altered self-image. Most of all, the interpersonal abilities were fostered, which led to the formation of a self-image characterized by improved confidence in social settings.

Balanserad styrning, från kvalitetsverktyg till administrativt redskap : - en fallstudie av Leanlink inom Linköpings kommun

Purpose: The aim of the study is to describe how Leanlink, as a part of the municipality ofLinköping, uses balanced control as a management model. The authors compare, based onliterature of the balanced scorecard, the way Leanlink control their activities. Further, theauthors try to understand why the administration chose to use balanced control in the waythey do.Methodology: The authors have chosen a qualitative case-study method to achieve thepurpose of the thesis. Through semi-structured interviews primary data have beencollected, that have been analyzed along with secondary data such as, business plans andwebsite.Theoretical perspectives: The authors shortly emphasize general government as it appearstoday, to further examined how and why the scorecard is used, its dimensions andobjectives and difficulties that may arise along the way.Empirical foundations: The empirical findings are based mainly on information frominterviews with representatives from the case company. Some information is taken fromthe municipally website and additional information through interviews.Conclusions: It is possible that it became a too big a commitment for Leanlink when theyselected the Balanced Scorecard as a management model.

Framgångsfaktorer vid etablering i Hong Kong för svenska modeföretag

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

Köpbeteendet av impulsvaror inom partihandeln

Purpose: The study aims to increase knowledge of dealers' purchasing behavior of impulse goods in wholesale trade.Methodology: An exploratory survey method has been selected in order to investigate the relatively unexplored topic; buyer behavior of impulse goods in the wholesale. Data has been collected through interview of 27 dealers that conduct business with bulk confectionery sales across Sweden. A semi-structured interview technique has been selected, with a predetermined interview schedule but with space for follow-up questions and discussion.Conclusion: The background to this work argued that there is not much research on how retailers reasons when buying convenience products, or also called as impulse items. It is usually the sale of goods such as several of the informants believe is critical to their business existence. Impulse goods which do not require any effort, has little search time and usually are cheap and suits many customers pockets.

Demokrati! Från vem? : En jämförande studie om externt inflytande i demokratiseringen av Turkiet och Egypten

The aim of this thesis is to study the cause of Egypt´s failed development of the transition to democracy and vice versa, the reason why Turkey succeeded in democratic transition. Thesis methodology is a comparative analysis between design units Egypt and Turkey. Thus, the most similar design used in the investigation.European Commission began in 1998 to review Turkey´s political and economic reforms to fulfil the Copenhagen criteria. 2005 began negotiations on a Turkish- EU membership. U.S and Egypt have enjoyed close economic, security and democratic cooperation since 1975.

Hotell i förändring  : Om vikten av att ständigt arbeta innovativt

This paper examines how themed hotel companies work with innovation and innovation processes to meet the demands of todays market.. To get a deeper understanding the paper is focused on three separate hotel companies in Sweden. The paper is based on a qualitative method. The paper starts with a methodology chapter, followed by an explanation for a number of concepts that are central in the paper. Here, the reader will also read about the concept of innovation, and innovation processes. This is followed by a number of innovation processes in tourism.

Framgång på sociala medier för företag i utsatta branscher.

Social media is a relatively new phenomenon that has had a huge impact in the way we communicate in recent years. Today it is used daily by almost everyone and has become a billion dollar industry where corporate existence is increasing by every day. But there is not entirely safe to work with social media since customers and visitors can make comments and investigate what others are writing about the brand and form their own opinion. The purpose of this study is to explain the potential advantages and disadvantages for organizations in vulnerable industries with a focus on insurance companies who works with Facebook. The paper takes its starting point in the convergence culture that explains a cultural shift where consumers are encouraged to search for new information and combine content from different media.

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