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Hotell i förändring 

Om vikten av att ständigt arbeta innovativt

This paper examines how themed hotel companies work with innovation and innovation processes to meet the demands of todays market.. To get a deeper understanding the paper is focused on three separate hotel companies in Sweden. The paper is based on a qualitative method. The paper starts with a methodology chapter, followed by an explanation for a number of concepts that are central in the paper. Here, the reader will also read about the concept of innovation, and innovation processes. This is followed by a number of innovation processes in tourism. To get an understanding of how innovation affects hotel companies, we have done three interviews with representatives of three themed hotels in Sweden. These hotels are Kosta Boda Art Hotel, Ishotellet in Jukkasjärvi and Vildmarkshotellet Kolmården. This chapter has connected theory together with empirical data.The focus has been on trying to create an understanding of how the new tourism and the new tourist affects three themed hotels in Sweden in their efforts to work innovative. The study has examined how these hotels work with innovation at each hotel company. The results of the study have shown that the concept of innovation is important for the above mentioned hotels when it comes to attracting visitors, and that they have to work constantly with innovation in order to distinguish themselves from other hotel companies on the Swedish market. Words that are central to the themed hotels in terms of innovation is, creativity, effectiveness, change, renewal, development and knowledge. This shows that the hotels have a common understanding of what innovation is.

Författare

Josefine Dahlgren Mikael Sterner Christian Swahn

Lärosäte och institution

Linnéuniversitetet/Ekonomihögskolan, ELNU

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