Ledarskap inom fastighetsförvaltning
En kvalitativ studie av tre fastighetsförvaltarbolag
ABSTRACT Title: Leadership within property managementCourse: Bachelor Dissertation - LeadershipAuthors: Isabell Andersson och Marlene LundqvistAdvisor: Ingemar WictorKeywords: Leadership, property managementProblem formulation: How can managers within property management lead their employees to achieve company goals?Purpose: Our purpose was to identify similarities and differences between different property managers? way to lead their employees.Theoretical framework: In our study, we have chosen to use the four basic theories which we found most relevant to the subject after studying literature in the field of leadership and leadership within property management. In the theoretical framework we discuss theories such as practical leadership, motivation and commitment, service quality and communication which are all important components for succeeding with an effective leadership according to O'Reilly et al. (2010).Methodology: We have conducted a qualitative study with an intensive format and a deductive approach. The empirical data were collected through six interviews in which we interviewed three managers and a member of each managers? staff within property management companies.Results: In our research we have reached the conclusion that all our respondent managers are working to motivate their employees and communicate with them in order to guide them towards the company goals. The common goals that all three companies are working towards are financial goals and goals of customer satisfaction through high service quality. The study shows that how property managers lead their employees to achieve the goals are quite similar but differs in some ways such as the managers different leadership styles, their way of working to ensure good service quality and their way to communicate the company goals to their employees. We hope our study will create a greater understanding between leadership and property management.