Begreppet employer branding handlar om en arbetsgivares attraktivitet utifrÄn olika faktorer sÄ som lön, förmÄner, utveckling, arbetsmiljö etc. Begreppet har under de senaste 10 Ären utvecklat ett starkt fÀste i organisationers strategiska prioriteringar.Norrbottens lÀns landsting stÄr inför en av deras största utmaningar för att sÀkra den framtida kompetensförsörjningen. Landstinget stÄr inför ett stort generationsskifte med mÄnga pensionsavgÄngar och mÄste lyckas attrahera nya medarbetare att söka sig till organisationen. Ett starkt arbetsgivarmÀrke kan vara avgörande för hur levande en organisation blir, mÀnniskan Àr en av de frÀmsta resurserna i en organisation och medarbetarna Àr en viktig ambassadör.I Norrbottens lÀns landstings medarbetarundersökning frÄn 2014 signalerar medarbetarna ett missnöje gentemot arbetsgivaren. Denna studie, som Àr en master uppsats i Human Resource Management med utgÄngspunkt i Sociologin, avser att genom kvalitativa intervjuer med anstÀllda inom hÀlso- och sjukvÄrden undersöka medarbetarnas upplevelser av arbetsgivaren för att identifiera vad missnöjet kan bero pÄ.Resultatet visar att medarbetarna Àr nöjda med sin arbetsplats, med sina arbetsuppgifter och med sina kollegor.

Syftet med denna studie Àr att utifrÄn intervjupersonernas perspektiv undersöka vilken betydelse sociala och ekonomiska utbyten har för en organisations möjlighet att attrahera redan anstÀlld personal. Detta eftersom mycket tidigare forskning kring Àmnet Àr av kvantitativ art och inriktad pÄ att attrahera potentiella rekryter snarare Àn redan anstÀlld personal. Denna studie jÀmför Àven likheter och skillnader mellan chefer och personal. För att undersöka hur en organisation kan attrahera redan anstÀlld personal tas avstamp i hur tidigare forskning redogör för hur fenomenet employer brand image anvÀnds. Den teoretiska utgÄngspunkten för studien Àr att individer i sociala interaktioner gör utbyten dÀr nÄgot ges och fÄs.

This thesis aim to explain which part sound and music possess as a branding tool. We consider this to be of relevance since there is very limited reseach conducted on the subject. To fulfill the purpose of this thesis we have focused on three main issues. Our ambition is to describe this subject from a marketing perspective with the brand in focus.

This essay addresses and treats the employer's obligation to work adaptation for people with a physical disability according to discrimination law and the work environment law. Furthermore it also treats the employer's obligation to rehabilitation of employees that has a reduced working ability as consequence of their work. The essay also intends to investigate if there are any differences in the employer?s obligation to work adaptation when recruiting and the employer?s obligation to work adaption for an existing employment. In this work, there is a background chapter which describes the UN and the European Union's approach to work reduction ability and disability. Furthermore, there is a detailed description of the work environment law, the discrimination law, the social insurance code and the employment protection legislation.

Konkurrensen om kompetent personal ökar och flertalet faktorer anvÀnds dÀrför för attattrahera och rekrytera kvalificerad arbetskraft. Företag lÀgger idag stort fokus pÄ corporatesocial recponsibility (CSR) och studier har visat att CSR spelar stor roll för potentiellamedarbetare i sökandet efter arbetsgivare. Syftet med denna uppsats Àr sÄledes att undersöka,beskriva och analysera huruvida studenter pÄ avancerad nivÄ vid ett svenskt universitet,vÀrderar CSR som en attraktiv faktor hos en framtida arbetsgivare. Den teoretiskareferensramen utgÄr frÄn tre omrÄden vilka berör CSR, employer branding samt social identitytheory (SIT). Uppsatsen baseras pÄ en kvantitativ metod i form av en enkÀtundersökningbland 230 studenter pÄ avancerad nivÄ vid ett av Sveriges största universitet.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

Syftet med denna fallstudie Àr att undersöka pÄ vilket sÀtt VisitSweden arbetar med Sveriges varu­mÀrke mot internationella turister och besökare, samt hur de samarbetar med besöksnÀringen för att stÀrka varumÀrket Sverige. MetodmÀssigt har vi genomfört en fallstudie pÄ VisitSweden vars uppdrag Àr att marknadsföra Sverige till internationella turister och besökare. Vi har genom­fört kvalitativa intervjuer med marknadschefen pÄ VisitSweden och aktörer i besöksnÀringen. Fallstudien visar att VisitSweden i samarbete med NSU (NÀmnden för SverigefrÀmjande i Utlandet) arbetar med en strategi för Nation branding. Detta för att stÀrka Sverigebilden.

This study was carried out at Luftfartsverket (LFV Group, SwedishAirports and Air Navigation Services), AstraZeneca and Svenska Spel. The purpose of the study was to examine and compare how these companies work towards becoming, and maintaining to be, an employer of choice. Facts were sought about the companies and their work to become an employer of choice.To get a discerning and profound picture, a qualitative method with semi-structured interviews with twelve key persons in this work was conducted. The method Interpretative Phenomenological Analysis (IPA) was used for analysis.The results showed that an amount of factors have an input on how attractive the employer is. Common were compensation and benefits, competence development, leadership, information and health-related activities.

In the field of municipal services there are a wide range of aspects a small community must consider, especially considering that the circumstances in which a municipality operate continuously are changing. The changes include, for example, migration, individual lifestyles, the political governance and environment. Especially the latter might have a big impact on a town based on tourism such as Borgholm. We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality.Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or any similar concepts. Also, we have found that the success of the internal branding of the organization in a great extent depend on the individuals of the different branches of the municipality?s work rather than on a coherent communication structure which reaches the whole organization..

In today's society the borders between work and leisure blurs out more and more, and just as we might bring our work home, we might as well take our leisure to work with the help of so called smartphones with constant connection to social networks such as facebook and twitter. But what happens when the small talk around the coffee machine in the workplace gets out in public spaces? Instead of complaining to my closest colleague when my boss is acting like a fool or when my workload sky rocketed, I might now instead update my status on facebook with my complaint. But what am I actually allowed to write about my employer? And has the employer any possibility to act legally in respond to what I write?For the younger generation, who more or less is grown up with these social networks, I think this demarcation can be difficult to draw and understand.In this essay I deal with the issue of whether a principle of law, such as the duty of loyalty might collide with my constitutional right to use freedom of speech against my employer..

The aim of this thesis is to better understand branding work in government agencies. What can systematic branding work result in, in a government agency, besides a strong brand in itself? Can it contribute to the democratic mission that government agencies have?Based on background information on government agencies, their mission in terms of communication, their particular characteristics in relation to the private sector; brands and how they are developed; as well as theories in organizational communication, and research on the possibilities and risks of branding work in the public sector, a qualitative case study on the Swedish Patent and Registration Office (PRV) was carried out.The case study consists of a study of PRV?s brand platform, their website as well as an interview with the person responsible for developing the platform. The information gathered during the case study indicates that PRV?s brand work seems to have resulted in a number of positive outcomes.

Denna uppsats grundar sig i kommunikationens va?rld da?r det konstant byggs nya varianter av kommunikationsmedel. Music branding a?r ett kommunikationsmedel med musik som sitt verktyg. Med sin emotionella kraft anva?nds music branding av fo?retag fo?r att marknadsfo?ra och bilda varuma?rken.

Uppsatsens resultat visar att det saknas ett entydigt luftmaktsteoretiskt stÀllningstagande. IstÀllet Äterfinns en tudelad teoribild, dels den svenska traditionella defensiva luftmaktsteorin, men ocksÄ den som inriktas mot en vÀstlig modern expeditionÀr luftmaktsteori.Resultatet stöds av slutsatserna frÄn studien av förmÄgeutvecklingen, en utveckling som spÀnner över en bred men traditionell förmÄgebas. Huruvida ett tudelat teoretiskt stÀllningstagande och ett i huvudsak traditionellt förmÄgeutvecklingsprogram, kommer vara effektivt att möta framtidens uppgifter och ekonomiska realiteter ÄterstÄr att se..

The employer is obligated to call for negotiation on his own initiative, before he makes decisions in questions, which constitute important changes of the employer?s business or of the worker?s working conditions and terms of employment. The obligation to negotiate is reserved to the organisations, which the employer has collective agreements with. But what does the concept of important changes mean? What areas are included in the concept of important changes, according to legal framework and case law? How extensive is in fact the employer?s obligation to negotiate? The purpose of this report has been to seek answers to the above-mentioned questions, through partly describing how the employer?s obligation to negotiate has developed, and partly describing how the codes of negotiations in the Employment (Co-Determination in the Workplace) Act of 1976 are raised and applied.