Syftet med studien var att undersöka om och hur löneform, möjlighet till avancemang samt företagets CSR-arbete påverkar potentiella arbetssökandes intentioner att söka en ledig tjänst. Studien genomfördes på studerande vid Högskolan i Gävle. 78 personer deltog i studien och genomfördes som enkätundersökning. Resultatet analyserades med multidimensionell skalning (MDS). Det analyserade resultatet visade på två dimensioner där samtliga tre faktorer tycks påverka attraktiviteten hos en arbetsgivare.

The purpose of this study was to obtain an understanding of how the employees at LFV Group Swedish Airports and Air Navigation Services (Luftfartsverket) manage to combine work and family, and put this in relation to the concepts of employer of choice and socially sustainable development. Qualitative interviews were carried out with 23 randomly selected participants at the three largest places of work within the organisation. The results showed that the combination of work and family mostly could be managed but that factors like high workload and feelings of stress affected the participants in a negative way. The main measures facilitating the combination of work and family were shorter working hours and support with domestic chores. LFV can partly be considered an employer of choice when it comes to family friendly benefits but changes could be made for further improvement.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

Background: Today many companies are competing to get space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it?s more about giving the brand a ?soul? and to load it with different values. Due to today?s globalization there is also interesting to look at it from a cultural perspective.

Konsumenten är idag inte en rationell individ i lika stor utsträckning som tidigare. I dagens postmoderna kunskapssamhälle söker kunden en emotionell upplevelse kring en produkt och vill uppleva en spänning i sitt konsumerande.Idag fokuserar företag främst kring synliga intryck i sin kommunikation mot kunden, men att rikta sig till människans samtliga sinnesintryck - syn, ljud, känsel, smak och lukt - är idag av större betydelse. Genom att kunden på så sätt påverkas på ett djupare plan finns det möjligheter för företag att stärka dess varumärke i kundens medvetande.Strategisk marknadsföring kring kundens fem sinnesintryck benämns med Brand Sense. Detta begrepp är relativt nytt inom marknadsföringen - säväl teoretiskt som praktiskt. Syftet med vår uppsats är att undersöka om företag på den svenska marknaden beaktar tillämpandet av Brand Sense..

The purpose of this thesis has been about processing an already existing folder for a tax funded organization which is also the employer for this mission ? Expectrum. The reason is that both Expectrum themselves and the recievers of the folder are unhappy with the existing material. The critic that has been directed to Expectrum is that the recievers have trouble understanding what Expectrum is and what they do. Based on qualitative methods such as interviews and text analysis I?ve been able to answer my questions for this thesis.

Today, Sweden has about forty companies owned by the government. These are active on markets with variable competition. Some have been given special areas of responsibility that in a practical notion make them monopolists. The period when most public companies where formed (and with that the following subjection to competition) during the nineties and early 2000's, forced the formerly protected businesses to act on the terms of the open market. Parallel to this development the brand has for the last twenty years evolved into something great strategic importance for the business, including the business-to-businesses (B2B).

Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

Labour and its conditions is a subject constantly in focus. Therefore this study aims to shed some light on different factors which constitutes the basis for the definition of optimal labour conditions, as well as creating a need for change of labour conditions. In this case these factors are changes in society and cultures. The study describes how different levels of society - government, employer and employee ? are affected by, or wishes to affect the labor conditions in terms of location, working hours and leisure.

This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.

Idag är varumärken några av de mest värdefulla resurser företag har, och dessa har utvecklatsfrån att särskilja likartade produkter till att även särskilja platser, människor och företag. Nuapplicerar även företag varumärkesaktiviteter för att särskilja sina egenskaper som arbetsplatsför att kunna attrahera de bästa medarbetarna samt att behålla sina befintliga; detta arbetekallas Employer Branding och är vad denna studie behandlar. Syftet med föreliggande studievar att undersöka hur företag genom fördjupad kunskap kring vad ekonomistudenterefterfrågar kan anpassa sina Employer Brands för att bli en employer of choice. För att kunnabesvara syftet har två undersökningar genomförts. I den första studien, som var av kvantitativkaraktär, har 206 ekonomistudenter besvarat en enkät bestående av 19 olika faktorer som devärderat; dessa faktorer var egenskaper och attribut som en arbetsgivare kan erbjuda.

The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

Syfte: Det förutspås en framtida brist på ingenjörer i Sverige och därmed kan en ökadkonkurrens om denna målgrupp förväntas. Syftet med denna studie var att identifieravad svenska ingenjörsstudenter anser viktigt i sitt val av framtida arbetsgivare, attundersöka om skillnader finns mellan män och kvinnor samt skillnader beroende påstudenternas skattning av sin akademiska prestationsnivå. Genom att tillföra kunskapkring vad ingenjörsstudenter söker hos en framtida arbetsgivare kan företag överträffasina konkurrenter i att attrahera, utveckla och behålla personer med önskvärda talanger.Ytterligare kunskaper kring skillnader mellan de olika grupperna kan möjliggörastrategier utformade utifrån vad den specifika målgruppen söker.Teori/Tidigare forskning: Utgångspunkt har tagits i teori kring EmployerAttractiveness, en arbetsgivares attraktionskraft, och vad som anses viktigt valet avarbetsgivare. Detta begrepp ställs vanligen i förhållande till Employer of Choice, enönskvärd arbetsgivare, och Employer Branding som innefattar aktiviteterna som företagtillämpar för att öka sin attraktionskraft. Tidigare studier har genomförts i olika ländermed syftet att undersöka vad studenter anser vara en attraktiv arbetsgivare, därexempelvis karriärmöjligheter, utmanande arbetsuppgifter, hög lön och godaarbetsrelationer visats vara viktiga faktorer.