The earlier studies of how gender is visually constructed in lifestyle magazines have mainly been done on photographs. But, photographs are only one part of the entire magazine Therefor3, we saw the importance in examining one of the other big parts, typography.We have been studying if gender can be constructed in lifestyle magazines through the shape and color of typography and the color context. It is important to point out that we have not been studying the written word but only the shape and color of the typography.The study has been conducted through a qualitative content analysis with a comparative process of the selected magazines. The analysis began with a semiotic analysis of selected parts of the magazines. The result was then analyzed with a feminist theoretical approach.The result of the study shows that gender can be constructed through typography in a number of different ways.

Aim: The main purpose of this thesis was to investigate how the employees experience theinternal communication and to examine the channels they communitace trough betweenthe departments at Blå Stället in Sweden. This task was given by the unit chiefs at thecompany who?ve seen a need to investigate and improve their internal communication.The goal is therefore also to produce concrete and well-founded proposals on how theinternal communication can bee improved at Blå Stället. Relevant Theoretical frame ofreference was internal communication, information, communication channels, formaland informal communication. To collect data from employees I made six interviews,one from every department and two informers.

This paper aims to provide a description of how knowledge can occur in Apoteket AB, anorganization that is operating on the Swedish pharmacy market. The purpose of this paper isalso to describe how the organizational learning occurs in the organization, and how theoutcome of this learning can be stored in the organizational memory. This subject is ofinterest since Apoteket AB experience changes in their external environment in that they nolonger have monopoly to sell pharmaceuticals on the Swedish pharmacy market. Earlierresearch claims that organizations need to develop new knowledge in order to take action, andthis development needs to be supported by the management within the organization.The collection of primary data was done by two qualitative interviews with employees withinthe organization of Apoteket AB.Our conclusions are that knowledge can occur in many forms, such as tacit and explicitknowledge. The vast majority of the knowledge within the organization is the information thatcan be found in the electronic database Aponet within Apoteket AB, and that is useful for theemployees in their daily work, and therefore is known as explicit knowledge.

 AbstractMy curiosity of students' use of images for reading led me to seek knowledge of the students view on the text illustrations in the literature and through interviews. This study is about how pupils in the school year 2 experience reading, especially with images. The purpose is to investigate the significance of illustrations in reading for students in school year 2. I also want to find out how students see themselves as readers and how the survey material believes that the students comprehend reading. Eight children, both girls and boys have participated in the interview.

This bachelor thesis is about an ultrasonic sensor, implemented in a bubble chamber in Artis. The sensor consists of the piezoelectric sensor and an electronic control circuit. The control circuit consists of a programmable microprocessor, PIC18F2420 and a circuit, which sends the excitation signal to the piezoelectric sensor, and later receives the echo. This bachelor thesis consists also of a theoretical study, which examines different techniques of liquid level sensing in a chamber. The study discusses which factors are important in liquid level sensing and examine accepted methods.

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

Uppdragsgivaren Saab Electronic Defence Systems i Jönköping erbjuder ett flertal produkter främst inom avioniksystem. För att kunna utvärdera och kontrollera produktens design i ett tidigt skede så kan en simulering av systemets beteende och att felsöka så tidigt som möjligt vara ett möjligt alternativ. En systemsimulering kan innebära att mjukvaruutveckling och felsökning kan påbörjas långt innan hårdvaruprototypen är tillgänglig, med samma storlek och komplexitet som systemet.Andra fördelar med simulering är att det går enklare att fastställa orsaken till systemkrasch, hitta de längsta exekveringstiderna och göra felinjiceringar. Syftet med detta examensarbete är att testa och utvärdera hur simulatorer och emulatorer är som utvecklings- och testverktyg.Rapporten innehåller en marknadsundersökning där tio stycken emulatorer och simulatorer hittades. Av dessa valdes två stycken ut, Wind River Simics och Imperas OVPSim.

Alla barn som föds mycket för tidigt undersöks regelbundet av ögonläkare för att man skall upptäcka de barn som behöver behandling för en sjukdom som kan drabba ögats näthinna efter för tidig födelse s.k. prematuritetsretinopati (Retinopathy of Prematurity, ROP). Syftet med den alitativa intervjustudien var att undersöka föräldrars upplevelse av ROP-undersökning och derasbehov av information. Metoden är kvalitativ och baserar sig på öppna frågor. Totalt har tretton föräldrar deltagit.

Syftet med uppsatsen är att ta undersöka hur utbildning inom datorämnen kan utformas för att svara upp mot de krav som arbetslivet ställer på yrkesverksamma hälso- och vårdadministratörer.Uppsatsen tar upp vilka kompetenser inom datorämnen som yrkesverksamma hälso- och vårdadministratörer anser man behöver behärska för att klara av de arbetsuppgifter som arbetet kräver.Uppsatsen tar även upp hur yrkesverksamma hälso- och vårdadministratörer anser att en utbildning inom datorämnen ska utformas för att ge kompetens att utföra framtida arbetsuppgifter som hälso- och vårdadministratörer.Metoden som har använts för att komma fram till resultatet har varit åtta stycken kvalitativa intervjuer med yrkesverksamma läkarsekreterare och hela uppsatsen ger en bra bild av vilken mjukvara och kompetens man måste behärska för att klara av arbetet som hälso- och vårdadministratör..

The assessing of student texts is an ordinary and important task for teachers, and the purpose of this study is to investigate, analyze and discuss which aspects of writing that particularly have an effect on the assessment of the student texts. The aspects in focus are: contents, genre, text length, paragraphing, sentence structure and choice of words.The data is drawn from six texts in the national test in Swedish for the 9th grade. Thetexts are analyzed quantitatively and qualitatively regarding contents as well as language.The results show that the qualities of language influence the assessment more than the qualities of contents. Both word variation index and the number of long words increase in relation to raising marks. Uncommon words are also more frequent in texts which receive higher marks.

In this study, six teachers have been interviewed about their vision and teaching of reading comprehension, both for pupils who has cleared the reading code and those who have not. The aim is to illustrate if teachers in middle school spend time to exercise reading comprehension, or if this is left to the Swedish teachers. Thus only according to the subject Swedish, the students are entitled to be given the opportunity to develop reading strategies.The interviews are semi-structured based on qualitative research. The informants are three teachers of Swedish and three teachers of other subjects. Two different interview guides were used containing three questions.

The aim of this Master?s thesis is to investigate international students? views regarding information seeking and use of information sources. A further aim is also to investigate the possible factors influencing information seeking in relation to everyday life for international students. Interviews were carried out with eight international students, 20-35 years old from three continents. They were to stay in Sweden for at least five months for the purpose of studying.

The purpose was to investigate how conversationalinteraction is pragmatically affected in Huntington?s disease; whetherthis can be assessed by means of a questionnaire completed by a closepartner and how the close partners consider communicative ability haschanged since the onset of illness. Three dyads, consisting of a personwith Huntington?s disease and a conversational partner were involved.Conversations were analyzed with respect to the parameters in thequestionnaire and through Activity Based Communication Analysis.The results showed word finding difficulties, impaired turn taking,feedback and body language, repair, articulation and prosody.Agreement between communication analysis and the close partnerreport varied between 54-65 %. The close partners consideredcommunicative initiative, articulation, turn taking and sentenceintonation as much changed.

Syftet med denna studie har varit att undersöka hur företag samlar in och utnyttjar kundinformation mellan försäljningskanalerna. Men även att utreda motiven bakom att bli en multikanalåterförsäljare samt produkttypens roll i beslutet. En kvalitativ fallstudie med semistrukturerade intervjuer har tillämpats, där fyra företag och en expert deltagit. Studien har visat att information om kunden har varit värdefull och har använts emellan handelskanaler för att anpassa butikens sortimentsmix, skapa välgrundade kampanjer och styra kunder till butik. De mindre företagen, sett till omsättning, har haft mer användning av kundinformation vid beslutet att öppna fysiska butiker än de större.

The question whether controlled vocabulary or natural language free-text terms is the most effective search strategy has occupied researchers in LIS for many decades. This Masters thesis is an empirical study which aims to compare these two search strategies in LISA Library and Information Science Abstracts, an online bibliographic database. 22 topics from the discipline of Library and Information Science were constructed and out of each topic one query for each search strategy was formed. Queries in natural language were formed with terms from different sources, for example dictionaries, while queries in controlled vocabulary were built with terms from LISAs electronic thesaurus. The measures used in this study were precision, relative recall pooling method and overlap.