This thesis deal with how seniors treat and view the digital world, what their information seeking process looks like and what they perceive as the major obstacles regarding the usage of IKT and the Internet. The experience of the seniors is put in relation to how Uppsala City Library is carrying out the task to increase digital participa-tion. This operation is part of the Digidel network which during the preceding year concluded their campaign Digidel2013 which aimed to render 500 000 new users digitally participant. Following the campaign Digidel published a report on how to further work to increase the digital participation derived from the experience gath-ered from Digidel2013. This report is discussed and put in relation to the proposed measures of Jan A.G.M.

This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed..

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which seems to be most appreciated to a large extent by consumers worldwide. The fact that e-store sales in Sweden grew 14% last year verifies this.As more players step into the virtual world of e-commerce the competition gets tougher.

Den här uppsatsen undersöker hur medielogik och public service-värdena uttrycks i SVT:s partiledarutfrågning hösten 2010. En totalundersökning i form av kvantitativ och kvalitativ innehållsanalys är gjord av samtliga partiledarutfrågningar som sändes i SVT veckorna före valet, samt respektive partis valmanifest. Fyra frågor mättes först kvantitativt och analyserades därefter kvalitativt med utgångspunkt i vilka medborgargrupper som synliggörs, hur partiledarnas privata angelägenheter exponeras, hur valmanifestens innehåll överensstämmer med de teman som journalisterna tar upp i utfrågningarna, samt regeringsbildningskomplikationer och samarbetssvårigheter av olika slag. I den kvantitativa analysen framkom att konsumentperspektivet dominerar, men skillnaden är stor i de olika partiledarutfrågningarna. Den personliga exponeringen av partiledarna ger minst utrymme åt dåvarande statsministerkandidaterna Fredrik Reinfeldt (m) och Mona Sahlin (s), men även åt Maud Olofsson (c).

Titel: Ris eller ros i svensk press? ? en studie av Sverigedemokraternas gestaltning i två svenska tidningar under valrörelsen 2010Författare: Emelie PetterssonHandledare: Christer ClerwallKurs: Medie- och kommunikationsvetenskap IIISyfte: Syftet med uppsatsen är att undersöka hur Sverigedemokraterna gestaltades i tidningarna Dagens nyheter och Expressen, inför valet 2010. Studien ämnar även kunna finna likheter eller skillnader i gestaltningen, i morgonpress respektive kvällspress.Teori: Studien har en tydlig teoretisk utgångspunkt, gestaltningsteorin. Gestaltningsteorin belyser mediers makt i dess olika form, på olika nivåer och med olika genomslagskraft. Studien utgår främst från Robert Entmans tankar om mediers gestaltningar.

Genom praktiska och teoretiska studier på studie- och yrkesvägledarprogrammet har vi kunnat se en ökning av de elever som gör ett omval efter ett år på gymnasiet. Syftet med undersökningen var att se bidragande orsaker till att ett eventuellt omval sker. En kvalitativ studie har gjorts genom intervjuer med fem elever som gått ett år på sitt omvalda gymnasieprogram. Detta resultat har ställts i relation till Linda. S Gottfredsons teori kring begreppen begränsningar och kompromisser i studievalet samt SCCT-teorin där fokus ligger på självskattning.

Som grafisk formgivare a?r framtiden i ett utvecklande stadium, da?r de tryckta publikationerna o?verga?r till allt fler digitala alternativ. I detta kandidatarbete beskrivs oron fo?r tryckproduktionens framtid och hur vi med hja?lp av kommunikationssa?ttet Crossmedia kan hitta en lo?sning pa? problemet. Kommunikationssa?ttet fo?rutsa?tter inte bara fo?rdelar fo?r tryck utan a?ven andra mediekanaler i digital form, da?r mediedelarna fa?r mo?jlighet att samspela fo?r att kunna na? ut till en bredare publik.

Som grafisk formgivare a?r framtiden i ett utvecklande stadium, da?r de tryckta publikationerna o?verga?r till allt fler digitala alternativ. I detta kandidatarbete beskrivs oron fo?r tryckproduktionens framtid och hur vi med hja?lp av kommunikationssa?ttet Crossmedia kan hitta en lo?sning pa? problemet. Kommunikationssa?ttet fo?rutsa?tter inte bara fo?rdelar fo?r tryck utan a?ven andra mediekanaler i digital form, da?r mediedelarna fa?r mo?jlighet att samspela fo?r att kunna na? ut till en bredare publik. Det jag kommer fram till under min teoretiska del fo?rsta?rks i en produktion, da?r jag tilla?mpar min tidigare forskning i en prototyp av en Crossmediakampanj.

Populism has been an integral part of the Finnish political system since the late 1950's. At that time the Agrarian Populist Party, better known as The Rural Party, emerged and thrived for decades until the party financially broke down in the 1990's. Reemerging on the political scene as the True Finns, the party is more radical and more influential than ever, gaining enough support to be the third largest party of the 2011 parliamentary election. Sweden, Finland?s neighbor, in contrast has a history with very little populist presence or radical right populist parties (RRP-parties).

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..

In modern, Swedish political science there are different ways of looking at ?democracy?. A very common distinction is that between three groups of democratic theories: electoral democracy, participation democracy and deliberative democracy.The nowadays frequently used concept of electoral democracy is often used as synonymous with the older concept of repre­­­­sen­tative or indirect democracy ? frequently regarded as a contrast to the direct democracy of ancient Athens. However, there are also important differences.

This essay examines the public debate concerning the unemployment of Sweden just before the general election 2005. Its main purpose is to analyse what lies behind the huge differences in statistics, as presented by the two leading factions in the debate. It concludes that these differences are foremost a problem of semantics, and that although the two factions have statistical proof of their claims, it is their use of terminology that is in fact their main weapon in the debate.The key word here is the swedish word for employment ? sysselsättning ? which the two facitons use in entirely different ways, creating a lot of possabilities for interpretation. This has caused a type of debate which is actually about the reinterpretation this word, and those who are to be included in the statistics as being ?sysselsatt?, therefore, it is semantics that affects the number of unemployed people in the statistics..

This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.

 The purpose of this thesis was to explore how the ideological self-image of the biggest Swedish governmental party, Moderaterna, has developed between 1993 and 2011. The second purpose was to compare this development on a fundamental ideological level, with development on the operative ideological level. This was to be made by qualitative analysis of the party?s ideological programs and election manifestos. Hopefully this would expose a pattern of the party?s ideological development. The findings of this thesis however, suggested that while the ideology on the fundamental level had radically changed, the ideology on the operative level has been characterized by continuity.